We deem these the 9 best cream foundations to shop in 2025 – for nourishing coverage that lasts

Our beauty experts thoroughly review the best cream foundations that offer a rich, moisturising makeup base

Collage of some of the best cream foundations featured in this guide from (left to right) Clé de Peau, Jones Road, Chantecaille, Fenty Beauty, Merit, SUQQU and Max Factor, set against a warm beige painterly-style background
(Image credit: Clé de Peau/Jones Road/Chantecaille/Fenty Beauty/Merit/SUQQU/Max Factor/Future)

For most makeup-wearers, some kind of base product, be it foundation or tinted moisture, is a staple feature. The best cream foundations, for example, combine moisturising benefits with a flawless-yet-natural-looking finish – which makes them particularly ideal for more mature skin, which tends to be drier.

Among the best foundations, cream formulas usually contain skin-benefitting ingredients alongside the pigment. “[They] can be a beautiful choice for someone looking for great coverage with a natural, balmy, skin-like finish,” says makeup artist Jessica Kohn, education and events manager for Laura Mercier. “Because of the cream-wax base, cream foundations look beautiful on dry skin types, skimming over any texture issues and nourishing skin."

Such formulas melt into the skin without caking or pilling, also blending seamlessly with the best cream blushers and best cream bronzers. Another perk is their coverage, says Kohn: “The high pigment load means that you can use a small amount of product to cover a variety of skin concerns."

That said, “The specific benefits of a cream foundation may vary depending on the brand and formulation,” pro makeup artist Lan Nguyen-Grealis adds. But whether you prefer the ease of foundation sticks, the no-spill advantages of a more solid cream-balm or a squeezy tube, after much testing, we've reviewed the very best options here.

The best cream foundations, reviewed by our beauty team

How we tested the best cream foundations

To thoroughly assess each contender for our list of the best cream foundations, we wore each base for at least a full day – some were tested for two or three days in a row, others for even longer. While we were keen to cover all budget levels, we found that the caveat to rich, indulgent formulas that are loaded with skincare ingredients is that they tend to be pricier. Therefore most of the products we tested came from mid-range brands and luxury designer names.

As well as the price in line with a foundation's value for money, we took the following factors into account during the testing process before settling on our list of the very best.

  • Packaging: Did this make it easy to dispense the formula, or a bit fiddly and/or messy? Those featured ideally came with a good user experience (although the highest importance was on the formula).
  • Number & range of shades: Spanning a decent and inclusive range is important, ideally with a good choice of options
  • Ease of application: How easily did the foundation blend apply and blend, either with a brush or fingers?
  • Level of coverage: Did the formula and pigment load
  • Finish: Did the foundation have more of a matte, satin or dewy finish?
  • How it looked and felt on the skin initially: What kind of effect did it have on the skin? Was it comfortable and barely detectable on our complexions, or did it feel at all heavy?
  • How it wore through the day: Did the coverage last well, barely fade and do so evenly? Or did it migrate, become patchy or oily with wear?

How to choose the best cream foundation

To ensure your new cream foundation meets your skin's unique needs, there are a few things worth bearing in mind while shopping to help you settle on your perfect match.

  • Formula: Though most cream foundations suit drier skin types, some formulas are non-comedogenic and oil free, and therefore play well with oilier types.
  • Price point: As with any beauty purchase, have your budget in mind before you set out – though cream foundations can be pricier than their liquid counterparts, some high street brands like Max Factor do offer more affordable options.
  • Packaging: Cream foundations are often housed in jars, which feel luxurious but aren't as travel-friendly as tubes, so bear this in mind if you regularly do your makeup on the go.

Your cream foundation questions, answered

Is cream foundation better than liquid?

Liquid foundations are probably more familiar to you than a denser cream. So, what’s the difference? “As its name implies, cream foundation has a thicker consistency than liquid foundation,” explains makeup artist Rose-Marie Swift, founder of RMS Beauty. “This usually means the ingredients are more hydrating than liquid formulas.”

The other key difference is in the coverage. “Cream foundation often contains a higher pigment load than a liquid foundation or even a powder,” Kohn explains. “Liquid foundations often have a more water-like base and therefore are thinner in texture and can vary in coverage from sheer to medium-buildable.” Cream foundations, therefore, tend to lend themselves better to creating a really even base.

How should you apply a cream foundation?

The texture difference in liquid vs cream foundation means that the best application method varies slightly. "Since cream foundations are slightly thicker, they may require more work to apply so if you aren’t particularly good with blending, it’s best to use a foundation brush or beauty sponge to apply these to your skin," says Swift.

Kohn likes to apply Laura Mercier's Silk Crème Foundation using her fingers. “This allows the warmth from your fingers to melt the product into the skin and means you use the smallest amount of product to get your desired result," she explains. "This is important to prevent product overload and possible creasing throughout the day. I then take a damp sponge and press it over the top to make sure the product is diffused and blended to perfection.”

Is cream foundation good for mature skin?

Nguyen-Grealis says yes – for several reasons. "Mature skin tends to be drier and cream foundations are typically more hydrating than, say, powder," she explains. They can help nourish the skin and prevent a cakey or dry appearance."

"They also provide buildable coverage, allowing you to conceal age spots, fine lines and imperfections without looking heavy or settling into creases,” she continues. “They’re also easy to blend, which gives a smoother appearance. Finally, cream foundations are comfortable to wear, feel more lightweight and are less noticeable on the skin than other types of foundation.”

If you choose the right formula for your skin type, they can last well throughout the day, too, meaning you're less likely to feel the need to reapply. “Remember, the key to flawless makeup application on mature skin is proper skincare and preparation,” Nguyen-Grealis stresses. “Ensure your skin is well-hydrated and use a good primer before applying foundation for best results.”

Is cream foundation more expensive than other types?

After extensive testing we found that, unfortunately, you often need to pay more of a premium for the best cream foundations – which is why those included here in our rigorously tested guide are generally mid-to-luxury in price. But that extra investment does pay off by leaving the skin with a comfortable, glowing finish that looks natural and wears well throughout the day.

Our expert panel

Reviewed by
Stephanie Maylor
Reviewed by
Stephanie Maylor

Stephanie is an experienced beauty editor who works across Future's women's lifestyle titles, including woman&home. With more than 15 years in the industry, she has tried dozens – if not hundreds – of foundations, including cream formulas, and was the main tester for this guide.

Expert insights from
Jessica Kohn
Expert insights from
Jessica Kohn

Jessica Kohn works as the Lead Artist within the Laura Mercier team. She has loved beauty from a young age and has developed a signature look that involves glowing skin with a touch of lip colour.

Expert insights from
Lan Nguyen-Grealis
Expert insights from
Lan Nguyen-Grealis

With more than two decades of experience, Lan is a well-established makeup artist who has worked with celebrities including Beverly Knight, Paloma Faith and Nicole Scherzinger.

Expert insights from
Rose-Marie Swift, founder of RMS Beauty
Expert insights from
Rose-Marie Swift

Rose-Marie Swift is a makeup artist with more than 30 years of experience. She is also the founder of makeup brand RMS Beauty, which makes one of the cream foundations in our guide.

Stephanie Maylor
Beauty Editor

Stephanie Maylor is a Beauty Editor working across five national magazine titles, with almost 20 years' experience in the industry. She has written for many brands, including woman&home, Grazia, Now, More!, Fabulous, NW, Woman, Woman's Own, Woman's Weekly, Essentials, Best, Chat, and OK! online. 


In 2010 she launched her own beauty blog, which was shortlisted for Best Beauty Blog in the 2011 and 2012 Johnson & Johnson Beauty Journalism Awards. She has interviewed many high profile industry experts and celebrities including Alesha Dixon, Twiggy and Christina Hendricks. 

With contributions from