We've named these the 9 best cream foundations to shop in 2025 for nourishing coverage that lasts

Our beauty team thoroughly reviews the best cream foundations for a rich, moisturising makeup base

Collage of three of the best cream foundations featured in this guide from (left to right) Fenty Beauty, Jones Road and SUQQU, set in vertical boxes against a dark pink watercolour-style background
(Image credit: Fenty Beauty/Jones Road/SUQQU/Future plc)

A good base product is a beauty bag staple for most makeup wearers, and the best cream foundations combine moisturising benefits with a flawless, natural finish – which makes them ideal for dry and mature skin. They may feel less familiar than traditional liquid foundations, but these rich and creamy bases have plenty of perks.

Among the best foundations to suit changing seasons or ageing skin, cream foundations usually contain additional skin-benefitting ingredients as well as pigment. “Cream foundations can be a beautiful choice for someone looking for great coverage with a natural, balmy, skin-like finish,” says makeup artist Jessica Kohn, education and events manager for Laura Mercier. “Because of the cream-wax base, [they] look beautiful on dry skin types, skimming over any texture issues and nourishing skin."

These formulas therefore melt into the skin without caking or pilling, blending seamlessly with the best cream blushers and best cream bronzers. Another perk is their coverage, says Kohn: “The high pigment load means that you can use a small amount of product to cover a variety of skin concerns."

That said, “The specific benefits of a cream foundation may vary depending on the brand and formulation,” says pro makeup artist Lan Nguyen-Grealis. But whether you prefer the ease of foundation sticks, the no-spill advantages of a more solid cream-balm or a squeezy tube, after much testing, we've reviewed the very best options...

The best cream foundations, reviewed by our beauty experts

How we tested the best cream foundations

To thoroughly assess the contenders for the best cream foundations, we wore each one for at least a full day – some two or three days in a row, others even longer. We were keen to cover all budget levels, but found that the caveat to rich, indulgent formulas loaded with skincare ingredients is they tend to be pricier. Most came from mid-range brands and luxury designer names.

As well as price, we took the following factors into account during the testing process to decide which were the very best.

  • Packaging
  • Number and range of shades
  • Ease of application
  • Level of coverage
  • Finish
  • How it looked and felt on the skin initially
  • How it wore through the day

How to choose the best cream foundation

To ensure your new cream foundation meets your skin's unique needs, there are a few things worth bearing in mind while shopping to help you find the perfect match.

  • Formula: Though most cream foundations suit drier skin types, some formulas are non-comedogenic and oil free, and therefore play well with oilier types.
  • Price point: As with any beauty purchase, have your budget in mind before you set out – though cream foundations can be pricier than their liquid counterparts, some high street brands like Max Factor do offer more affordable options.
  • Packaging: Cream foundations are often housed in jars, which feel luxurious but aren't as travel-friendly as tubes, so bear this in mind if you regularly do your makeup on the go.
Expert insights from
Jessica Kohn
Expert insights from
Jessica Kohn

Jessica Kohn works as the Lead Artist within the Laura Mercier team. She has loved beauty from a young age and has developed a signature look that involves glowing skin with a touch of lip colour.

Expert insights from
Lan Nguyen-Grealis
Expert insights from
Lan Nguyen-Grealis

With more than two decades of experience, Lan is a well-established makeup artist who has worked with celebrities including Beverly Knight, Paloma Faith and Nicole Scherzinger.

Expert insights from
Rose-Marie Swift, founder of RMS Beauty
Expert insights from
Rose-Marie Swift

Rose-Marie Swift is a makeup artist with more than 30 years of experience. She is also the founder of makeup brand RMS Beauty, which makes one of the cream foundations in our guide.

Your cream foundation questions, answered

Is cream foundation better than liquid?

Liquid foundations are probably more familiar to you than a denser cream. So, what’s the difference? “As its name implies, cream foundation has a thicker consistency than liquid foundation,” explains makeup artist Rose-Marie Swift, founder of RMS Beauty. “This usually means the ingredients are more hydrating than liquid formulas.”

The other key difference is in the coverage. “Cream foundation often contains a higher pigment load than a liquid foundation or even a powder,” Kohn explains. “Liquid foundations often have a more water-like base and therefore are thinner in texture and can vary in coverage from sheer to medium-buildable.” Cream foundations, therefore, tend to lend themselves better to creating a really even base.

How should you apply a cream foundation?

The texture difference in liquid vs cream foundation means that the best application method varies slightly. "Since cream foundations are slightly thicker, they may require more work to apply so if you aren’t particularly good with blending, it’s best to use a foundation brush or beauty sponge to apply these to your skin," says Swift.

Kohn likes to apply Laura Mercier's Silk Crème Foundation using her fingers. “This allows the warmth from your fingers to melt the product into the skin and means you use the smallest amount of product to get your desired result," she explains. "This is important to prevent product overload and possible creasing throughout the day. I then take a damp sponge and press it over the top to make sure the product is diffused and blended to perfection.”

Is cream foundation good for mature skin?

Nguyen-Grealis says yes – for several reasons. "Mature skin tends to be drier and cream foundations are typically more hydrating than, say, powder," she explains. They can help nourish the skin and prevent a cakey or dry appearance."

"They also provide buildable coverage, allowing you to conceal age spots, fine lines and imperfections without looking heavy or settling into creases,” she continues. “They’re also easy to blend, which gives a smoother appearance. Finally, cream foundations are comfortable to wear, feel more lightweight and are less noticeable on the skin than other types of foundation.”

If you choose the right formula for your skin type, they can last well throughout the day, too, meaning you're less likely to feel the need to reapply. “Remember, the key to flawless makeup application on mature skin is proper skincare and preparation,” Nguyen-Grealis stresses. “Ensure your skin is well-hydrated and use a good primer before applying foundation for best results.”

Is cream foundation more expensive than other types?

After extensive testing we found that, unfortunately, you often need to pay more of a premium for the best cream foundations – which is why those included here in our rigorously tested guide are generally mid-to-luxury in price. But that extra investment does pay off by leaving the skin with a comfortable, glowing finish that looks natural and wears well throughout the day.

Stephanie Maylor
Beauty Editor

Stephanie Maylor is a Beauty Editor working across five national magazine titles, with almost 20 years' experience in the industry. She has written for many brands, including woman&home, Grazia, Now, More!, Fabulous, NW, Woman, Woman's Own, Woman's Weekly, Essentials, Best, Chat, and OK! online. 

In 2010 she launched her own beauty blog, which was shortlisted for Best Beauty Blog in the 2011 and 2012 Johnson & Johnson Beauty Journalism Awards. She has interviewed many high profile industry experts and celebrities including Alesha Dixon, Twiggy and Christina Hendricks. 

With contributions from