How often should you wash your hair? An expert reveals the answer…

There are a lot of conflicting opinions on hair washing out there...

The days of ‘squeaky clean’ as something to aim for are gone, but how long do you really want natural oils and product build-up sitting around on your scalp? In the interest of gaining some clarity, W&H Beauty Director Rosie Green chatted to Rolanda Wilkerson, Principal scientist at Head & Shoulders, to find out.

“It’s actually a myth that over-washing your hair can dry out the hair by removing essential natural oils,” says Rolanda, “We’ve been researching scalp care for over 50 years and even when you wash hair every day, essential natural oils remain inside your hair and scalp, keeping them moisturised.

“Leaving your hair unwashed, or using water alone, allows oils, sweat and dirt to build up. An excessively oily scalp serves as a breeding ground for scalp issues. So you need to shampoo regularly.”

In general, it is advised hair should be washed every two to three days but of course this can vary due to hair type and preference, as well as the haircare products you use.

Those with particularly oily scalps will need to wash their hair more regularly compared to those with drier hair.

Read on to discover our favourite shampoo and conditioner combinations for all hair types.

FOR BLONDES: Redken Colour Extend Blondage Shampoo,  £12.38, and Conditioner, £13.35

Buy it now from Lookfantastic for £12.38

Violet toning shampoo is the easiest way to nuke yellow and brassy tones in blonde hair and I used this newbie from Redken right down to the bottom of the bottle. Why? It has the added benefit of being seriously conditioning as well as colour-correcting, and wipes easily away from my white bathroom tiles (not the case for many competitors).

Redken advise to only use purple shampoo once or twice a week, as it should not replace your regular shampoo. In addition, those with platinum blonde hair should shampoo their hair less frequently because hair that has been lightened can often be drier, so it is important to take advantage of the hair’s natural oils.

FOR TEXTURED HAIR: Pantene Gold Series Moisture Boost Shampoo, £5.99 and Conditioner, £5.99


Pantene Gold Series

Buy it now from Superdrug for £5.99

Historically there has been a woeful lack of mainstream products for Afro and textured hair, but Pantene’s Gold Series aims to change that (and about time too) This collection of products aim to tackle some of the key needs of natural hair. There’s a shampoo, conditioner, mask, detangling milk, hydrating oil and leave in butter crème, all are ultra rich, moisturising and protect against breakage.

FOR FINE HAIR: Herbal Essences Bio:Renew Blue Ginger & Micellar Water Shampoo, £3, and Conditioner, £3



Buy it now from for £3.00

You might know about micellar water from skincare – this technology gently grabs onto dirt and grime and lifts it away to deeply clean with drying what it leaves behind. This makes is perfect to clarify fine hair that might normally get bogged down by excess products and oil, but equally needs a light touch. This is the latest launch from Herbal Essences and as with the rest of the Bio:Renew collection is sulphate and paraben-free and smells just delicious.

FOR ON THE GO: Percy & Reed To Go! Divine Shine Du0, £9.50 for two 

Percy & reed

It’s rare to find a travel shampoo and conditioner set that ticks all the boxes for me, but this one may just have cracked it. Hand luggage friendly size? Tick. Enough for a week’s worth of washes (probably for the other half too)? Tick. Lovely formula that quenches sun-parched strands? Yummy scent? Clever packaging that makes it’s possible to squeeze the last drop out with ease. Tick, tick, tick! Clever chaps, Percy & Reed.

Buy it now from for £9.50