This hair strengthening shampoo is currently most in-demand from beauty fans

in demand beauty products
(Image credit: Getty Images/EyeEm)

If there’s one positive to come out of lockdown, it’s that most of us are caring for our hair a bit more.

From opting for the healthiest hair cuts, to investing in nourishing treatments and oils, to doing everything we can to encourage natural hair growth, we’ve all become a bit more aware of our locks than we were before lockdown.

So it’s no surprise that a particular bestselling strengthening shampoo has topped a list of best beauty products voted by beauty fans.

Online beauty retailer Cult Beauty has released their list of customer favourites as voted by their most loyal fans.

And of course nourishing treatment Olaplex made the list, as well as the shampoo version of the strengthening formula.

When it comes to hair care, Drunk Elephant’s Glossing shampoo also made the list for its delicately cleansing sulphate-free formula.

Looking to do your own beauty haul? These are all the winners from Cult Beauty’s ‘Haul of Fame’ vote…

Cult Beauty’s most in-demand beauty products

Best shampoo: Drunk Elephant Cocomino Glossing Shampoo, £21.00, Cult Beauty

Best shampoo: Drunk Elephant Cocomino Glossing Shampoo, £21.00, Cult Beauty

Best hair treatment: Olaplex No 3 Hair Perfector, £26.00, Cult Beauty

Best hair treatment: Olaplex No 3 Hair Perfector, £26.00, Cult Beauty

Best vegan product: Olaplex No 4 Bond Maintenance Shampoo, £26.00, Cult Beauty

Best vegan product: Olaplex No 4 Bond Maintenance Shampoo, £26.00, Cult Beauty

Best cleanser: Fresh Soy Face Cleanser, £30.00, Cult Beauty

Best cleanser: Fresh Soy Face Cleanser, £30.00, Cult Beauty

Best mask: Glow Recipe Watermelon Glow Sleeping Mask, £20.50, Cult Beauty

Best mask: Glow Recipe Watermelon Glow Sleeping Mask, £20.50, Cult Beauty

Best eye treatment: Drunk Elephant C-Tango Multivitamin Eye Cream, £54.00, Cult Beauty

Best eye treatment: Drunk Elephant C-Tango Multivitamin Eye Cream, £54.00, Cult Beauty

Best new product: Wishful Yo Glow Enzyme Scrub, £34.00, Cult Beauty

Best new product: Wishful Yo Glow Enzyme Scrub, £34.00, Cult Beauty

Best skincare tool: NuFACE Mini Facial Toning Device, £167.00, Cult Beauty

Best skincare tool: NuFACE Mini Facial Toning Device, £167.00, Cult Beauty

Best foundation: NARS Natural Radiant Longwear Foundation, £35.00, Cult Beauty

Best foundation: NARS Natural Radiant Longwear Foundation, £35.00, Cult Beauty

Best face powder: Laura Mercier Translucent Loose Setting Powder, £32.00, Cult Beauty

Best face powder: Laura Mercier Translucent Loose Setting Powder, £32.00, Cult Beauty

Best mascara: Too Faced Better Than Sex Mascara, £22.00, Cult Beauty

Best mascara: Too Faced Better Than Sex Mascara, £22.00, Cult Beauty

Best palette: Charlotte Tilbury Luxury Palette - Pillow Talk, £40.00, Cult Beauty

Best palette: Charlotte Tilbury Luxury Palette - Pillow Talk, £40.00, Cult Beauty

Best lipstick: Charlotte Tilbury Matte Revolution, £25.00, Cult Beauty

Best lipstick: Charlotte Tilbury Matte Revolution, £25.00, Cult Beauty

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


Twitter: @aleeshabadkar

LinkedIn: aleesha-badkar

Email: aleesha.badkar@futurenet.com