The hunt for a good shampoo for thin hair worthy of supermodel strands officially ends here – and we have Rosie Huntington-Whiteley to thank for the reprieve.
The supermodel recently raved about a Pureology in an interview with The Strategist – and, judging by her glowing review, it could be one of the best shanmpoos for fine hair.
“My hair is thick, but the strands themselves are fine, and when I was pregnant they just broke. I was not that person whose hair got really thick and luscious while pregnant," Huntington-Whiteley shared. "My colourist told me to try this shampoo from Pureology’s strengthening line. I’ve since been really, really, really impressed by how my hair went from being quite dry and brittle to hydrated, smooth, and shiny. It’s back to life.”
Pureology Strength Cure Shampoo, £15.60, Feelunique
Huntington-Whiteley is known for her perfectly coiffed tresses, so it's not insignificant to learn that this particular shampoo is one of her secrets.
Pureology was one of the first vegan haircare lines housed in recyclable plastic bottles (great news for those who like to shop vegan shampoo and conditioner). The L'Oréal luxury brand prides itself on salon-worthy results and this particular shampoo is no different.
The formula contains two key ingredients that help to prevent hair loss: keravis, a protein that fights against breakage, and astaxanthin.
Rich in antioxidants, astaxanthin protects hair follicles against oxidative damage from pollution and UV rays. Astaxanthin also has anti-inflammatory properties. Meaning it soothes the scalp and is thought to help reduce hair loss by lowering levels of the DHT hormone.
Another plus point, Pureology Strength Cure Strengthening Shampoo is sulphate-free, which is not only good news for colour-treated hair. Those with sensitive or dry skin may find that sulphates – detergents that foam up on contact with wet hair – can cause the scalp to get irritated if not rinsed off properly. This irritation can affect hair growth, which is not something someone with already very fine or thinning hair wants to hear.
So, next time you want supermodel hair that swishes with every step, add this shampoo to your basket. It's not difficult to see why this brand makes some of the best shampoo and conditioner buys on the market.