By Jess Beech
The world can feel a little scary at the moment, so it’s brilliant to hear about brands working hard behind the scenes to make a real difference.
In response to the global shortage of much-needed hand sanitiser, London-based skincare brand Pai have rallied together to create their very own in just two short weeks.
For context, it normally takes the brand around 18 months to produce a product from start to finish.
Named ‘Acton Spirit’ after the South Acton location of their offices, the sanitiser launches online on Friday 20th March.
Instead of going straight on sale to customers, Pai donated the initial batch to neighbouring schools, nurseries and charities such as Beauty Banks, making sure their latest launch benefits those that need it the most.
Available to UK customers online now, Pai hope to be able to ship to shoppers in other European countries as soon as possible.
Committing to make a difference within the community, for every sanitiser sold via the website, another will be donated to vulnerable people in the local area.
The packaging will be a little makeshift to begin with, as the brand are labelling over existing tubes to avoid the long wait necessary to create more bottles.
A compromise we think everyone will be more than happy to make.
What is Pai Skincare?
Dreamt up by founder Sarah Brown in her West London garage, Pai started off as a solution to her own skin conditions.
"Out of the blue, my usually calm skin became irritated, hyper-sensitive and acne-prone.
"Trying to keep it under control was a daily battle and finding products that didn’t contain problem ingredients brought a whole new challenge," Sarah explains.
Everything Sarah was searching for as a consumer, Pai produce certified organic skincare that doesn’t compromise on efficacy.
Since their launch in 2007 they’ve amassed a host of celebrity fans, including Emma Watson and Rosamund Pike.
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