By Jess Beech
The world can feel a little scary at the moment, so it’s brilliant to hear about brands working hard behind the scenes to make a real difference.
In response to the global shortage of much-needed hand sanitiser, London-based skincare brand Pai have rallied together to create their very own in just two short weeks.
For context, it normally takes the brand around 18 months to produce a product from start to finish.
Named ‘Acton Spirit’ after the South Acton location of their offices, the sanitiser launches online on Friday 20th March.
Instead of going straight on sale to customers, Pai donated the initial batch to neighbouring schools, nurseries and charities such as Beauty Banks, making sure their latest launch benefits those that need it the most.
Available to UK customers online now, Pai hope to be able to ship to shoppers in other European countries as soon as possible.
Committing to make a difference within the community, for every sanitiser sold via the website, another will be donated to vulnerable people in the local area.
The packaging will be a little makeshift to begin with, as the brand are labelling over existing tubes to avoid the long wait necessary to create more bottles.
A compromise we think everyone will be more than happy to make.
What is Pai Skincare?
Dreamt up by founder Sarah Brown in her West London garage, Pai started off as a solution to her own skin conditions.
"Out of the blue, my usually calm skin became irritated, hyper-sensitive and acne-prone.
"Trying to keep it under control was a daily battle and finding products that didn’t contain problem ingredients brought a whole new challenge," Sarah explains.
Everything Sarah was searching for as a consumer, Pai produce certified organic skincare that doesn’t compromise on efficacy.
Since their launch in 2007 they’ve amassed a host of celebrity fans, including Emma Watson and Rosamund Pike.
Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC.
She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!
Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress.
The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.
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