I don't usually text my friends about beauty sales - but the calibre of this 30% off event got me straight on the phone

I track beauty deals for a living - and I genuinely can't remember the last time I saw a sale this good

four products from the Lookfantastic sale - La Roche-Posay spf, Kerastase shampoo, Loreal hair serum and Elemis cleansing balm
(Image credit: Future / Aleesha Badkar)

I'll be honest with you: beauty sales don't usually move me. That sounds obnoxious, I know - but as a Beauty Shopping & eCommerce Editor, trying new products is literally my job. My bathroom shelves are a monument to all the best new beauty products, gifted samples, and things I've tested so I can tell you whether they're worth your money. I rarely need to buy things in a sale because, most of the time, I've already got them.

But every now and then, something will catch my eye. And the current Lookfantastic Deal Drop sale - 30% off selected beauty with the code QUICK - is one of those rare moments where I've found myself doing something very out of character: picking up the phone and telling all my friends about it.

Screenshot of Aleesha's Whatsapp showing her sending messages to friends about the Lookfantastic sale

(Image credit: Future / Aleesha Badkar)

Here's the thing: it's genuinely part of my job to know about every significant beauty deal going. I monitor sale events across every major retailer, I track price drops, I flag the ones worth getting genuinely excited about. And I don't know if I can remember the last time I saw a sale of this calibre - not just good products at a small discount, but legitimately brilliant, editor-approved, beauty team all-time favourite products at reductions that actually make a difference to what you'd normally pay.

We're talking the kind of products I reach for professionally and personally. The brands I recommend to readers because I believe in them, not because I've been asked to. The Lookfantastic edit right now has all of it - skincare, haircare, body care - at 30% off. And honestly? If you've been sitting on the fence about any of these, now is the time.

As a beauty editor, I don't get excited about many sales - but I just found 21 of my all-time favourites in this 30% off event

Aleesha Badkar
Digital Beauty Editor, woman&home

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.

Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.

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