L’Oreal Paris launches New Eye Cream For Face in the UK - and it sells every 10 seconds!

Yes, that’s an eye cream for face. And it sells once very 10 seconds globally

L'Oreal Paris Revitalift Eye Cream For Face
(Image credit: Tomoya Fujimoto)

I know what you’re thinking. Isn’t an eye cream for the face just… a face cream?

Well, yes and no.

L’Oreal Paris Revitalift Filler + Hyaluronic Acid Eye Cream For Face has launched into the UK with some very compelling claims. Namely that it sells once every 10 seconds worldwide and is the French behemoth’s No1 skincare product globally. This means it's more popular than the brand's retinol, hyaluronic acid and skincare acids. You don't need L'Oreal's new Digital Dermatologist to tell you there's more than meets the eye to this (admittedly, bonkers-sounding) product.

You’re probably still wondering what on earth an eye cream for face is though, aren’t you? Let me explain.

L’Oreal Paris Revitalift Filler + Hyaluronic Acid Eye Cream For Face

L'OREAL PARIS EYE CREAM FOR FACE CLOSED

SHOP NOW:L’Oreal Paris Revitalift Filler + Hyaluronic Acid Eye Cream For Face, £19.99, Boots.com

Like most post-millenium skincare trends, this comes from Asia where using eye cream over the whole face is officially A Thing.

Why? Because eyes are delicate little flowers. They have thin surrounding skin and tend to take the earliest hit from environmental ageing. This means the besteye creamsare packed to the rafters with effectiveskincare ingredients like hyaluronic acidand antioxidants but are also supremely gentle.

So it follows that savvy Eastern skincare fans thought, why limit that winning combination to just the eye?

The flaw in that plan is that most eye creams are so tiny and pricy that spreading them all over is the beauty equivalent of using caviar to polish your shoes. But not so with Eye Cream For Face from L'Oreal Paris.

This sturdy, reasonably priced 30ml pump is packed with plumping, protecting ingredients and zero fragrance, mineral oil or alcohol.Every ingredient isophthalmologically tested, including two weights of hyaluronic acid to plump the skin at various levels.

It also packs in Proxylane, a top water-binding ingredient, non-irritating antioxidant Vitamin E and kombucha extract to gently refine skin texture.

The lightweight texture has been designed for the thinner eye area, so it won’t overload your skin or make it feel greasy. That plumping formula works wonders oncrow's feet and it’s also excellent at softening smile lines and skin on the neck and chest.

Hopefully it's all starting to make a bit more sense now. Essentially, look beyond the wacky first impression and this is an excellent one-stop-shop hydrator.

And there's no denying that name caught your attention, didn't it?

 

 

 

Fiona McKim

As woman&home's Senior Beauty Editor, Fiona Mckim has tried more products than she’s had hot dinners and nothing makes her happier than raving about a brilliant beauty find on womanandhome.com or her instagram grid (@fionamckim if you like hair dye experiments and cute shih-tzus)

Fiona joined woman&home as Assistant Beauty Editor in 2013, working under legend Jo GB, who taught her everything she needed to know about the industry (clue: learn about ingredients and employ extreme cynicism). 


In a previous life, Fiona studied journalism back home in bonnie Scotland and honed her skills as a magazine features writer, with a brief and terrifying stint on the showbiz gossip pages of a tabloid newspaper in between. She's a skincare fanatic who can’t resist adding an extra step to her routine if it’s all the rage in Japan, loves fragrance, has fun with makeup and never turns down the chance to test a new hair tool. Basically, she loves it all.

When not slathering herself in self tan or squinting at a tiny ingredients list on a moisturiser, you’ll probably find Fiona enjoying something to do with food - cooking it, eating it, cajoling her friends into trekking across London to try a hyped pop-up in a dirty car park.