Crow’s feet causes, treatments to try, and the best products for a youthful complexion

Not all wrinkles are created equal!
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  • Not all wrinkles are created equal. In fact as lines go, the ones that spread from the outer corners of our eyes – aka crow’s feet – are far from the most bothersome (I’d say that accolade goes to the aptly squirm-inducingly named nasolabial folds, that's laughter lines to you or me)

    Crow’s feet are associated with expressions of joy and empathy, rather than looking grumpy or tired as lines can, but that’s not to say shouldn’t want to pay the area some attention. Fixating over specific lines is foolish, but wanting the skin around your eyes to look fresh, plump and as perky as possible is human, particularly if you’ve noticed dramatic changes in the area and you’re not really sure why.

    Looking for advice on the best ways to work with your crow’s feet? Read on to discover everything you need to know and all the best products and treatments that will keep them looking soft and feeling comfortable.

    What causes crow’s feet?

    A combination of thin, vulnerable skin and repeated movements make the area at the side of our eyes prone to developing deep lines or ‘crow’s feet’. In fact, our eyes are usually the first area on our face to show signs of ageing, and tend to continue leading the pack for wrinkle depth as years go by.

    Physiological factors have a lot to answer for here, the muscle around our eyes, called orbicularis oculi, is a hard worker that contracts involuntarily when you laugh, smile, concentrate, soften your eyes in empathy and the list goes on. This motion naturally leads to expression lines and crinkles, which initially disappear quickly, but as collagen levels in our skin deplete with age so does skin’s ability to bounce back so eventually the lines stick around to become crow’s feet.

    The final sprinkling on this slightly gloomy cake is the fact the skin around our eyes is thin, lacks sebaceous glands (so can’t produce hydrating natural oils) and so generally has a tougher time keeping itself soft, supple and protected from the elements.

    How can I prevent crow’s feet?

    On the one hand, you can’t entirely and nor should you want to prevent crow’s feet. Those lines are inevitable to some degree and also important in our ability to emotionally express ourselves. On the other hand, you can definitely ensure they aren’t deeper or dryer than they need to be. I won’t even go down the road of suggesting you don’t emote, how unrealistic and how boring. Instead let’s talk about protection; SPF is crucial to prevent line causing and collagen-degrading sun damage. Really, we should all wear it all over our faces every day. If that sounds like a huge chore, then you haven’t found the right one yet. My current favourite is Decree Daily Shield, an ultra-light mist that can be applied on top of makeup and genuinely doesn’t look or feel as if its there.

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    How you sleep is another biggie – in fact, dermatologists can usually predict which side you sleep on based on eye crumples and crow’s feet. Scary. Use a silk pillowcase to help prevent the skin dragging or getting roughed up, I rate Slip, from £85, which are made with top drawer hypoallergenic silk and come in chic colours to match your other bed linen.

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    What products are best on crow’s feet?


    An all-round skin superstar. It works by speeding up cell turnover and works on lines, texture and tone. Old-school rules used to advise against using retinol products on the eye area, but if you’re careful and your skin can tolerate it, this ingredient works wonders on crow’s feet. Start every second night and build up the frequency, dabbing the tiniest amount on the bony semi circular ridge that runs from your outer brow to under eye, avoiding the eyelid. A little flaking is normal as your skin adjusts but if you experience any major irritation cease and desist until everything calms down.

    SHOP NOW: Olay Retinol24 The Night Eye Cream, £34.99, at Boots.

    A cleverly formulated, light and easily absorbed cream from the brand’s first retinol range (there’s also a serum and night cream that are very much worth trying too). The active ingredients are a blend of pure retinol and 0.3% retinyl propionate, known to be less irritating so it’s a good option for crow’s feet.

    Hyaluronic Acid

    Not really an acid, this sugar is present in our skin naturally but depletes with age. One HA molecule can hold up to 1000 times it’s weight in water, so makes an excellent injectable filler, but is also works well when applied topically in creams and serums on problem areas like crow’s feet. It strengthens the skin’s barrier to keep hold of hydration, effectively plumps and smooths out lines.

    SHOP NOW: SkinCeuticals H.A. intensifier, £85, at

    The SkinCeuticals H.A. intensifier can be used all over the face as well as the eye area. Smooth it on day and night to instantly plump as well as increasing your skin’s natural HA production.

    SHOP NOW: Vichy Mineral 89 eyes, £25, at

    If you don’t like the feeling of rich creams around your eyes, try this gel-like serum on your crow’s feet instead. It feels ultra light and sinks in instantly, but punches well above its weight in terms of hydration and line plumping thanks to hyaluronic acid and Vichy’s own soothing mineralising water.


    These are great all rounders that work in many different ways to ease lines and have the additional benefit being non-irritating. Generally speaking peptides are absorbed into the skin and communicate with other cells to get them to do their jobs more efficiently. This means speeding up collagen production, which in turn plumps lines and supports firmness, peptides can also have an anti-inflammatory effect and protect the skin from environmental ageing, which can be a contributing factor to crow’s feet.

    SHOP NOW: RéVive Moisturising Renewal Eye Cream, £105, at

    A pricey eye cream, but everything about it – from the luxurious buttery texture, ultra luxe packaging and active ingredients list including several peptides – makes it worth the investment for crow’s feet.

    Which professional treatments can help with crow’s feet?

    Facial filler

    A light touch with filler can work wonders in the area, plumping from within. Juvederm Volite is a great choice as it works on overall skin texture rather than augmenting specific bits. The treatment itself involves lots of tiny injections of Hyaluronic Acid, as well as an anesthetic to ease the ouch factor. Results last around nine months, especially if you go for a 30-day top-up, plus the treatment can stimulate collagen production for long-term plumping. Expect to pay from £350.


    We’ve all seen dodgy Botox, but the good stuff is undetectable, temporarily relaxing line-forming muscles for up to six months. The treatment is quick, about ten minutes then carry on as normal as lines eerily vanish over the next three days. So where to find this “good” Botox? A great doctor. Always go to a medical professional, not beautician. Personal recommendations are crucial. If a friend’s tried and loved it, ask for a name and always have an in-depth consultation. Expect to pay from £100.


    This works by creating tiny ‘injuries’ on the skin’s surface so that healing new collagen is created and works well for plumping and general texture improvements. Top dermatologists love the SkinPen, an ultra-precise mechanical device that stamps needles 0.25-2.5mm needles into skin and takes about 30 minutes. Downtime includes some redness, which should clear after two days. Results begin from 3-6 weeks later and improvements can keep coming for months afterwards. Expect to pay from £300.

    What make-up is best for crow’s feet? 

    Concealer sinking into crow’s feet is a commonplace, and an irritating problem, so use a primer that acts in a pollyfilla-ish way, sitting in the line so your makeup doesn’t. You could take your face primer right up to the eyes.

    If your lines sit right in the corners of your eyes, shadow might creep in there too. The best way to avoid this is use a powder formulation (creams and liquids just don’t have the ‘grip’) use a neutral base shade all over on top of your primer, then your chosen colour over that.

    If you have a question about crow’s feet that we’ve not answered let us know on Facebook and we’ll update the article.

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