Jada Pinkett-Smith has launched her own beauty brand, Hey Humans
Jada Pinkett-Smith is the latest celeb to throw their hat into the beauty ring

Beauty news alert! Jada Pinkett-Smith has just launched her new beauty brand, Hey Humans, and it's already available to shop at Target.
Jada Pinkett-Smith took to Instagram to announce her new affordable beauty line. "As a lot of you may already know ... self-care is a major passion of mine," she wrote on Instagram in a post announcing the brand yesterday. "Well, today, I’m introducing you to a brand I’m Co-founder of called @heyhumansofficial.
"We produce naturally derived personal care products packaged in aluminum and paper, which are both recyclable materials that help keep our oceans and landfills more healthy."
She continued, "Not only did I want to help create quality personal care products that have recyclable packaging, but I wanted it to be accessible to everyone. I hope you will join my family and I on our Hey Humans journey by using our personal care products that not only help us take care of ourselves but also help us to care for our planet and humanity at large".
A post shared by Jada Pinkett Smith (@jadapinkettsmith)
A photo posted by on
More from woman&home:
- Best eye cream: our favourite formulas for every skin type
- Best moisturiser for dry skin: the beauty editor approved buys for flaky skin
- Best retinol creams and serums to anti-age your skin
Hey Humans products are vegan, 99% plastic-free, and all cost less than six dollars. Available at Target now, the range includes natural deodorant, toothpaste, body lotion, and body washes (which we imagine now make up a large part of Jada Pinkett-Smith's skincare routine).
Shop Hey Humans at Target now
Hey Humans Rose Ginger Body Wash, $5.99, Target
Containing jojoba seed and essential oils, this is one of six different vegan Hey Humans body washes. View Deal
Hey Humans Lavender Vanilla Body Lotion, $5.99, Target
Enriched with shea butter, vitamin E and essential oils to help keep skin moisturized all day long.View Deal
Hey Humans Coconut Mint Natural Deodorant, $4.99, Target
An aluminun-free roll-on deodorant for all day odor protection.View Deal
The star is one of several famous faces to launch their own beauty brand of late, with Priyanka Chopra's Anomaly haircare line having dropped at Target at the start of the month and JLo Beauty the month before. Sofia Vergara and Ciara have also announced their upcoming beauty brands, so it's quite the year for celebrity beauty brands!
Well, we know what we'll be shopping for next time we're at Target...
-
-
Chloe Zhao made Golden Globes history as the first Asian woman to win Best Director
Chloe Zhao won the Golden Globe for best director of a motion picture making her the first Asian woman to win the award
By Laura Harman •
-
Kate Winslet reveals her stress incontinence prevents her from engaging in this physical activity
Kate Winslet has raised awareness of the urinatory condition after sharing her personal experience with Graham Norton
By Emma Dooney •
-
The behind-the-scenes products used to create Jane Fonda's gorgeous Golden Globes look
Jane Fonda's Golden Globes look was as iconic as her award for contributions to film.
By Fiona Embleton •
-
Amanda Seyfried stuns at the Golden Globes with old-school Hollywood style
Amanda Seyfried's Golden Globes look screamed '40s screen siren.
By Fiona Embleton •
-
Bobs are the world’s most popular hairstyle – here’s how to style yours
All you need to know about this classic haircut and how to style a bob with a modern twist
By Charlie Bell •
-
How you drink your coffee affects your skin, say dermatologists
Could your coffee be having a negative effect on your skin?
By Fiona Embleton •
-
Body candles are the next homeware must-have we can’t get enough of
If dried flowers, stoneware pots and bespoke prints are on your radar already, then body candles will be the next interiors trend on your list...
By Aleesha Badkar •
-
7 celeb-inspired straightener hairstyles we're loving for 2021
Look no further: These straightener hairstyles have got you covered for smooth, shiny, star-powered locks.
By Courtney Leiva •
-
Kevyn Aucoin The Volume Mascara review: the little lash-lifter with big staying power
Kevyn Aucoin The Volume Mascara is the lash-coating sensation with a tiny wand, that’s sure to be a new staple in your make-up bag
By Emma North •
-
This cult US skincare brand is coming to Boots very soon - and we can't wait
Treat yourself to some of their gorgeous products...
By Amy Hunt •