Jada Pinkett-Smith has launched her own beauty brand, Hey Humans

Jada Pinkett-Smith is the latest celeb to throw their hat into the beauty ring

Jada Pinkett Smith speaks on stage during NATPE Miami 2020 - Facebook with Gloria, Emily and Lili Estefan at Fontainebleau Hotel on January 22, 2020 in Miami Beach, Florida
(Image credit: Jason Koerner / Contributor via Getty Images)

Beauty news alert! Jada Pinkett-Smith has just launched her new beauty brand, Hey Humans, and it's already available to shop at Target.

Jada Pinkett-Smith took to Instagram to announce her new affordable beauty line. "As a lot of you may already know ... self-care is a major passion of mine," she wrote on Instagram in a post announcing the brand yesterday. "Well, today, I’m introducing you to a brand I’m Co-founder of called @heyhumansofficial.

"We produce naturally derived personal care products packaged in aluminum and paper, which are both recyclable materials that help keep our oceans and landfills more healthy."

She continued, "Not only did I want to help create quality personal care products that have recyclable packaging, but I wanted it to be accessible to everyone. I hope you will join my family and I on our Hey Humans journey by using our personal care products that not only help us take care of ourselves but also help us to care for our planet and humanity at large".

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Hey Humans products are vegan, 99% plastic-free, and all cost less than six dollars. Available at Target now, the range includes natural deodorant, toothpaste, body lotion, and body washes (which we imagine now make up a large part of Jada Pinkett-Smith's skincare routine).

Shop Hey Humans at Target now

Hey Humans Rose Ginger Body Wash, $5.99, Target

Hey Humans Rose Ginger Body Wash, $5.99, Target

Containing jojoba seed and essential oils, this is one of six different vegan Hey Humans body washes. 

Hey Humans Lavender Vanilla Body Lotion, $5.99, Target

Hey Humans Lavender Vanilla Body Lotion, $5.99, Target

Enriched with shea butter, vitamin E and essential oils to help keep skin moisturized all day long.

Hey Humans Coconut Mint Natural Deodorant, $4.99, Target

Hey Humans Coconut Mint Natural Deodorant, $4.99, Target

An aluminun-free roll-on deodorant for all day odor protection.

The star is one of several famous faces to launch their own beauty brand of late, with Priyanka Chopra's Anomaly haircare line having dropped at Target at the start of the month and JLo Beauty the month before. Sofia Vergara and Ciara have also announced their upcoming beauty brands, so it's quite the year for celebrity beauty brands!

Well, we know what we'll be shopping for next time we're at Target...

Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for titles including Marie Claire, Glamour and OK!, as well as contributing to woman&home. Her work covers everything from expert skin and haircare advice to beauty trends and reviews of the latest products. During her career she regularly speaks to the industry's leading hairdressers, dermatologists and make-up artists, has covered backstage at London Fashion Week and interviewed many a celeb about their beauty routine.