Aldi launch a Benefit mascara dupe, and shoppers are absolutely loving it

Love a bargain? Aldi are now selling a Benefit mascara dupe, and its only £5.99.

The new product, called ‘Too Legit” is being hailed as almost identical product to Benefit’s iconic ‘They’re Real’ mascara. At first glance, you could probably get the two mixed up.

Aldi have described their new mascara as ‘long lasting’, promising to add ‘curl, definition and dramatic length’. They also say it’s perfect for ‘everyday or evenings out’. All of these statements are bold, but we hope they’re true.

So far Too Legit mascara has received numerous reviews, all of which are overwhelmingly positive. Shoppers are going wild for the affordable product.

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Benefit’s signature product costs you £18.70, and happy shoppers are claiming you can get the same result for a fraction of the price at Aldi. If these reviews are anything to go by, we can’t wait to try it ourselves.

One shopper said ‘I have purchased 4 of these mascaras. They are the exact same as Benefit’s at a fraction of the price. Lasts all day and gives incredible length! Highly recommend!’

Another agreed. ‘Wow wow and wow. Bought this after seeing it as a special buy. It's fabulous. I usually use top brand mascara but this is as good as any of them. Not clumpy or lumpy. Makes lashes look long but individual. Little end of brush separates really well and lifts. Stock up now before it runs out.’

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The mascara has tiny bristles, making it easy to coat smaller lashes without clumping or making a mess. An added bonus is that the product is also cruelty-free, which has pleased many customers.

‘A great mascara and cruelty free. Aldi have changed my beauty buying…’ Said one review.

Recently, Aldi also released a hydrating skin product loved by the Duchess of Cambridge (opens in new tab). At £3.99, this one is an absolute steal too…

What’s your favourite Aldi bargain buy?

Lucy Buglass is a Digital Writer specialising in TV, film and lifestyle content and has written for What's On TV, GoodtoKnow and She's passionate about entertainment and spends most of her free time watching Netflix series, BBC dramas, or going to the cinema to catch the latest film releases. In her spare time, she writes film and television reviews for JumpCut Online and her own blog, Lucy Goes To Hollywood.