White Claw announces new Surge seltzers containing 3% more alcohol, plus new flavors for the perfect summer refresher

Get ready for a 'surge' of fruitiness

A variety of White Claw Hard Seltzers are seen at the Mike's Hard Lemonade office on Monday, March 27, 2017 in Chicago.
(Image credit: Kristen Norman/Chicago Tribune/Tribune News Service via Getty Images)

Hot summer days are best paired with a cold and refreshing drink. To help you cool off, White Claw wants you to enjoy the sweet taste of all the fruits this summer with the release of its new flavors. 

Get ready to enjoy three new variety pack flavors and White Claw's latest Surge seltzer flavors. Variety packs will include strawberry, blackberry, and pineapple flavors for a nice tropical and berry twist. The new White Claw Hard Seltzer Surge will be available in cranberry and blood orange and features a higher 8% alcohol content (an increase from 5%) and a larger 16 ounce can. 

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You're going to need a bigger cooler if you expect to fit all these drinks. On top of these new flavors, the brand also added White Claw Iced Tea to its lineup for a nice classic casual drink to sip by the poolside.

In a statement to the Michigan news outlet MLive, the chief marketing officer John Shea described the motivation behind the new flavor releases.

“White Claw has experienced tremendous growth, and consumers have an insatiable appetite for new products,” said John. “So, for us, it was a simple decision to give fans new options they crave with the same great tasting flavor profile we know they love from White Claw.”

Influencers have already had a chance to test out the new flavors and have been praising the taste and look of the new releases.

"Have you tried the new @whiteclaw flavors yet? Blackberry, Strawberry, and Pineapple are brand new, and they are delicious cheers!" wrote one Florida beer influencer.

While another Philadelphia alcohol shop showed off the fresh look of the super-sized surge flavors.

White Claw also offers black cherry, watermelon, tangerine, lemon, raspberry, ruby grapefruit, and natural lime, which are available individually, in six-packs, or 12-packs.

Rylee Johnston
Rylee Johnston

Rylee is a digital news writer for woman&home and My Imperfect Life. She covers everything from beauty and fashion trends to celebrity and entertainment news.