Teaming trend-focused design with quality craftsmanship, Frame jeans deliver on both style and substance.
Good mix of classic and fashion-forward styles
Amount of choice is a little overwhelming!
By Jess Beech
Looking for a pair of jeans that will not only look good, but won’t leave you desperate to take them off come 5pm?
Us, too, which is why we’ve cast our beloved leggings aside and spent months trying every pair of jeans we can get our hands on. It’s all part of our quest to find the very best jeans on the market right now, and Frame is ticking a lot of our boxes...
What’s special about Frame jeans?
If you’ve never heard of Frame before, allow us to fill you in. The brainchild of branding experts Erik Torstensson and Jens Grede, they launched in 2012 with just a single pair of jeans – the blue skinny.
The move from branding to clothing might seem like quite the leap for this denim-minded duo, but their dedicated knowledge of what makes people tick, click (and, most importantly for them, buy) meant they were perfectly placed to create a brand of jeans that everyone wants to wear.
Frame jeans specifications
Collection size: 250+ Size range: 23in-34in waist Leg lengths: Varies by style, on average 29in Sustainable options: Yes Starting price: £149
Of course, a little celebrity endorsement helps, too, with A-listers including Kate Bosworth, Miranda Kerr and Katie Holmes all having been spotted in Frame jeans.
Based between LA and London (which accounts for the laid-back feel), Frame has gone from being a denim-only brand to a fashion house that creates four ready-to-wear collections each year – pretty impressive stuff for a label that’s just eight years old.
In keeping with their minimal aesthetic, Frame jeans are low on branding, but there are a couple of tell-tale signs that set them apart.
The button fastening is engraved with the brand's logo, while some styles have a tiny ‘F’ embroidered along the seam of the outer thigh. It’s blink-and-you’ll-miss-it small, but just noticeable enough for denim experts to be able to spot.
How much do Frame jeans cost?
As you can imagine, this level of design and attention to detail doesn’t equal cheap jeans, and you can expect to pay between £175 and £270 for a pair of Frame jeans.
It is possible to buy direct from the Frame website, or you can shop via the likes of Net-a-Porter, Selfridges and Matches Fashion.
What are they made from?
The ratios of the fabrics vary from style to style, but you can find a blend of cotton, lyocell polyester and elastane in your Frame jeans.
How sustainable are Frame jeans?
Helping to offset the carbon footprint of your jeans, Frame launched their Sustainable Denim range in 2019.
The process of washing and dyeing jeans is notorious for wasting water, so Frame has invested in laser machines to reduce their consumption and eliminate the need to use additional chemicals.
Helping to make fashion more of a circular than a linear journey, Frame also now creates their sustainable denim from post-consumer plastic bottles and recycled cotton.
Which Frame jeans are best?
We considered the whole range and have picked out the four best and most popular jean styles.
Le High Straight
Creating a smooth, streamlined silhouette, thanks to the flattering high-waist, nipped-in knees and calf-skimming legs, these straight jeans have been tailored to perfection. The denim used for this classic cut is slightly sturdier than Frame’s skinny styles, helping the jean to hold its shape.
Le Crop Mini Boot
The Marmite of jeans, bootcut styles often have the potential to divide a room. As a petite person, I’ve always given them a wide berth, fearful they’ll make me look squat and dumpy, but after giving these a try, it’s safe to say I’m converted. The high-rise waist and figure-honing fabric make for one of the most flattering fits I’ve ever had the pleasure of wearing. A nod to the 90s, this mini bootcut provides the subtlest of flares at the hem.
Ali High Rise Cigarette
If you're after slimming jeans, this is the style for you. Slightly shorter than the Ali Rise Skinny, this is the perfect skinny jean for smoothing and shaping your figure. Crafted from the softest denim we’ve ever got our mitts on, they’re an absolute joy to wear. Jeans for people who don’t like the feeling of wearing jeans, you can hop, skip and jump in these without even a hint of restriction.
How comfortable are Frame jeans?
We’ve tried a lot of jeans as part of these reviews and nothing has quite compared to the comfort level of Frame’s skinnies. Stretchy and soft, they feel more like leggings than jeans.
It does depend on the style, though. The more structured the shape, the higher the cotton content, which means the jeans will feel more rigid and take a little longer to achieve lived-in levels of comfort.
Are Frame jeans true to size?
Making online ordering easy, Frame jeans come up true to size. They’re available in odd-number waist measurements as well as even, too, for a more precise fit.
Remember, the fit may be a little roomier or more snug depending on the style of jeans you go for.
How easy are Frame jeans to care for?
Wondering how to wash jeans? Does designer denim require different care? Good news! There are no unusual instructions when it comes to washing your Frame jeans, so clean them in the same way you would any other pair of jeans.
To minimise colour fade, wash inside out at a maximum of 30°C. A gentle or delicates cycle is a good choice, to reduce the chance of shrinking or damaging the fabric.
Once clean, hang and leave to dry in a shady space. Frame jeans can be ironed and tumble dried on a low heat, but it’s best to avoid this if you can.
Does Frame offer easy returns?
One of the biggest perks of shopping direct with Frame is their free international shipping with no duties or taxes. All orders placed outside of the US are delivered within three to seven working days.
If your purchase doesn’t quite fit the bill, you can contact Frame’s customer care team, who will initiate a return request on your behalf within three days. The returns window is a generous 60 days (double the standard 30), giving you plenty of thinking time to decide whether your new jeans are keepers or not.
Once Frame has received your return in the post, it can take up to 14 days for the return to be processed, depending on how busy they are.
Frame jeans verdict
If you’re willing to really blow the budget on one amazing pair of jeans, then Frame is the place to do it. Their seasonal styles are likely to date, but you’ll be wearing their signature skinnies for years to come.
Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC.
She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!
Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress.
The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.
Prince Andrew may leave Balmoral hideaway to see heavily pregnant Princess Beatrice in hospital
Prince Andrew is set to leave Scottish royal residence in order to be by his heavily pregnant daughter’s side.
By Laura Harman •
Ted Lasso wins big at Emmys 2021—here's everything you need to know about the hilarious TV show
Sports comedy Ted Lasso scooped up some of the top prizes at this year's Emmys
By Emma Dooney •
Olivia Colman pays emotional tribute to her late father as she scoops Emmy for Netflix’s The Crown role
Olivia Colman broke down in tears as she won the Outstanding Lead Actress Emmy for her performance as the Queen in the Crown
By Laura Harman •