By Jess Beech
Looking for a new shampoo and conditioner that won’t break the bank? We’ve got just the thing.
Newly launched, WNt London’s shampoo and conditioner had racked up a waiting list of over 5,000 before going on sale – all thanks to excited hairdressers and professional salons spreading the word. And with a waiting list that long, it’s no surprise it’s already sold out twice since launch.
Specifically formulated for anyone who has had an intensive salon treatment like a Brazilian blow-dry (a frizz-banishing treatment that uses keratin and other proteins to smooth) or Japanese straightening (where stylists use a chemicals and a flat iron to semi-permanently straighten curly or wavy hair) the products are packed full of nourishing ingredients.
Free from sulphate (the moisture-stripping ingredient that gives most shampoos their lather) the ingredients list makes for happy reading – boasting a host of naturally moisturising oils (macadamia, argan and castor if you’re interested).
It’s these natural goodies that make this shampoo and conditioner so effective – extending the results of in-salon, chemical treatments by up to 5 weeks. With a Brazilian blow-dry setting you back at least £100 and lasting for 12 weeks – using the right shampoo and conditioner can make all the difference, keeping frizz at bay for longer.
Hairdresser to the stars Joseph Criscuolo specialises in chemical treatments (he was one of the first UK stylists to offer a Brazilian Blow Dry) and recently carried out a trial of WNt – with the results speaking for themselves.
‘In a trial, I performed Brazilian blow-dries on eight models, and proceeded to trial homecare products on the said models over a 5-month period. Half used competing sulfate-free brands, and the other half used WNt shampoo and conditioner.’
‘The effects of the Brazilian treatment for those using competing brands started to wear out after seven weeks. The test subjects using the WNt brand saw longer efficacy (straight frizz-free hair) for over 12 weeks,’ Joseph explained.
‘I have used a multitude of shampoos aimed at keratin treatments in my 30-year career. In terms of prolonging the efficacy, as well as maintaining moisture in the hair (something which is almost impossible with Brazilian blow-dried hair), WNt is more effective than competing brands.’
Wnt London shampoo and conditioners are priced at £10.95 each, and are available from wnthair.com.
If the glowing reviews have inspired you then get some before they sell out again!
Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC.
She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!
Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress.
The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.
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