I'm a beauty editor and these are the only products I ever buy in the Amazon Prime Day sale

With unmissable savings on ghd, Olaplex and Color Wow, these are the beauty buys I'm snapping up this Amazon Prime Day...

a selection of products in the Amazon Prime Day beauty deals - Kerastase oil, ghd Chronos, St Tropez tanning mousse, Vichy hyaluronic acid serum and Cloud Nine Airshot Pro - on a beige background with blue dots
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It's officially Amazon Prime Day and, for me, that means a chance to stock up on all my beauty essentials that I use throughout the year.

While I find the best Amazon Prime Day deals tend to be on home and health products, there is usually a really good selection of stellar beauty products on offer too, from Dyson hair dryer and Shark hair dryer deals to ghd deals and Elemis deals. And with the event taking place across this week, from Tuesday 8th until Friday 11th, there are plenty of opportunities to snap up a saving.

To cut through the noise, I'm sharing the few beauty products that I always wait to buy on Amazon Prime Day, from my everyday skincare essentials to the best sunscreens to take on holiday.

Amazon Prime Day beauty deals

Amazon Prime Day is in full swing, and the e-tailer is already boasting great discounts on its vast beauty offering. So, I've scoured the site to find the very best deals for you to make the most of...

The Quick Links

As an eComm editor, I understand more than anyone that scouting out a good deal can often require (what feels like) endless scrolling. So, I've put together our top money-saving beauty picks from the Amazon Prime Day sale...

Prime Day skincare deals

Arriving just in time for the change of seasons, why not treat your skin to some extra TLC with hydrating skincare staples from the likes of Garnier, Elizabeth Arden and CeraVe?

CeraVe Hydrating Cleanser for Normal to Dry Skin
36% off
Save £4.53
CeraVe Hydrating Cleanser for Normal to Dry Skin: was £12.50 now £7.97 at Amazon

A hydration-boosting cleanser I use everyday, this cult product is an absolute bargain at the best of times. It contains three essential ceramides, which are the key to protecting your skin's natural barrier and locking in 24 hour moisture.

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Elizabeth Arden Eight Hour Cream
50% off
Save £15.61
Elizabeth Arden Eight Hour Cream: was £31 now £15.39 at Amazon

Everyone loves the iconic Eight Hour Cream and I am definitely among the fandom. My go-to lip balm for finishing off my skincare routine each morning and evening, it really creates a nourished base for lips, keeping them soft and healthy.

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Garnier SkinActive Micellar Cleansing Water
57% off
Save £5.72
Garnier SkinActive Micellar Cleansing Water: was £9.99 now £4.27 at Amazon

While I prefer a more potent cleaning balm or oil for removing makeup and buildup at the end of the day, this micellar water is super helpful for those days when I'm wearing a lot of makeup and want to do a preliminary cleanse.

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Murad Environmental Shield VITA-C Glycolic Brightening Serum
27% off
Save £21.81
Murad Environmental Shield VITA-C Glycolic Brightening Serum: was £82 now £60.19 at Amazon

This brightening serum comes equipped with vitamin C and glycolic serum to help improve hyperpigmentation and even skin tone for vibrant, healthier-looking skin.

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Vichy Mineral 89 Hyaluronic Acid
29% off
Save £10.07
Vichy Mineral 89 Hyaluronic Acid: was £35 now £24.93 at Amazon

I'm fussy about my hydrating serums, but this is one of the best hyaluronic acid serums out there, boasting a lightweight, non-sticky texture that soaks into skin fast and layers seamlessly.

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Garnier SkinActive Hyaluronic Aloe Replumping Super Serum
54% off
Save £6.02
Garnier SkinActive Hyaluronic Aloe Replumping Super Serum: was £12 now £5.98 at Amazon

My skin eats up hyaluronic acid serum, especially when the weather is hot or the air is on the drier side, so having an affordable option like this Garnier staple is really important for me. Lightweight and easy to layer, I'll be stocking up on this while it's at such a low price.

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Prime Day bodycare deals

Amazon Prime Day is the perfect time to stock up on essential daily spf products or maybe try out a new tanning option. These are the true bargains that you certainly don't want to miss...

St.Tropez Tan Luxe Whipped Crème Mousse
66% off
Save £23.11
St.Tropez Tan Luxe Whipped Crème Mousse: was £35 now £11.89 at Amazon

I was always wary of "proper", non-gradual self tan, but when I tried this, it fast became a summer staple. A velvety texture that is easy to spread around and has a guide colour to help prevent any mistakes, this develops quickly and gives me a lasting, natural-looking glow.

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Hawaiian Tropic Hydrating Protection Sunscreen SPF 50
56% off
Save £9.39
Hawaiian Tropic Hydrating Protection Sunscreen SPF 50: was £16.89 now £7.50 at Amazon

When I head away on holiday, this is the only sunscreen I take with me, so I was so happy to see such a big discount on it. It boasts a lovely, satiny texture that spreads around skin easily and feels refreshing, hydrating and lightweight during wear.

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Gillette Venus ComfortGlide Spa Breeze Razor
27% off
Save £2.67
Gillette Venus ComfortGlide Spa Breeze Razor: was £10 now £7.33 at Amazon

I've tried most of Gillette's Venus razors, but this one is definitely my favourite. I'm pretty lazy when it comes to grooming so anything that makes it easier is a win for me, hence why I love the moisturising bars along the sides that mean I don't have to crack out the shaving gel and can just go straight in. It's also light and comfortable to hold and gives a close shave that preps my skin perfectly for using my best IPL hair removal machine.

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Prime Day makeup deals

Restock your makeup bag with some must-have discounts on trusted cult classic products...

Real Techniques Miracle Complexion Makeup Sponges
39% off
Save £4.51
Real Techniques Miracle Complexion Makeup Sponges: was £11.50 now £6.99 at Amazon

I rebuy these on every Amazon Prime Day. The perfect texture, this medium firmness sponge sets my makeup everyday, reducing surplus oiliness and preventing makeup from caking.

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Urban Decay All Nighter Makeup Setting Spray
34% off
Save £10
Urban Decay All Nighter Makeup Setting Spray: was £29.50 now £19.50 at Amazon

A cult product that makeup wearers have loved for years, I find it especially useful during the summer months when makeup tends to melt off in the heat.

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e.l.f Power Grip Primer
11% off
e.l.f Power Grip Primer: was £10 now £8.92 at Amazon

Loved for its gripping, smoothing and moisturising abilities, e.l.f's Power Grip Primer is a must-have in your beauty bag if you struggle to keep your makeup in place all day.

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Prime Day haircare deals

Prime Day is one of the best opportunities for snapping up premium haircare without paying their hefty price tags, with unmissable deals on some of my favourite brands, including Olaplex and Kerastase.

Kérastase Elixir Ultime Hair Oil
30% off
Save £17.62
Kérastase Elixir Ultime Hair Oil: was £58 now £40.38 at Amazon

Probably one of my favourite hair oils, I use this almost daily. Great for adding a bit of shine straight out of the shower, this cult product is also fantastic at nourishing dry ends between washes.

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Color Wow Extra Strength Dream Coat Spray
43% off
Save £13.76
Color Wow Extra Strength Dream Coat Spray : was £32 now £18.24 at Amazon

I was dubious about this on first use, but the lightweight and easy-to-use mist is truly the only hair product I've found that makes me feel like I've just walked out of the salon. Creating a shiny, choppy, bouncy and light-as-a-feather finish, it's a fortnightly must for me.

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OLAPLEX No.3 Hair Perfector
36% off
Save £10.01
OLAPLEX No.3 Hair Perfector: was £28 now £17.99 at Amazon

Any chance to score an Olaplex treatment for less is not to be missed, especially if you use the cult classic products regularly in your routine. This popular treatment is a must for when my hair is feeling dry, dull and limp.

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Prime Day hair tool deals

Making home to some of the best hair straighteners and ghd's highly sought-after hair dryer, make some serious savings on some of the top hair tools currently available on the market from top-rated brands...

Dyson Airwrap i.d.™ Multi-Styler and Dryer
17% off
Save £80
Dyson Airwrap i.d.™ Multi-Styler and Dryer: was £479.99 now £399.99 at amzn.eu

I use the famed Dyson Airwrap every single day, so any time it comes on sale I tell everyone to buy it. Amazing for creating an easy at-home blow-dry, it gives a salon-worthy look every time.

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ghd Chronos Max
Get 36% off now
Save £109.01
ghd Chronos Max: was £299 now £189.99 at Amazon

This is another tool that I use most days. I've tried all of the best ghd straighteners but this one clinches for me thanks to its wide sturdy plates, rounded edges and smart technology that creates a glossy finish.

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Cloud Nine The Airshot Pro Hair Dryer
33% off
Save £100.01
Cloud Nine The Airshot Pro Hair Dryer: was £299 now £198.99 at Amazon

I don't often use a hairdryer, as I tend to stick to the Dyson Airwrap, but when I do use one this is the one I reach for. One of the best hair dryers I've ever tested, it boasts a powerful motor and precision airflow that lets you create shiny and defined styles.

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Shopping FAQs

When is Amazon Prime Day?

Amazon Prime Day first took place in 2015 as an annual two-day sale in mid-July; however, in 2022 they introduced a second Prime Day sale in October. This year, Amazon has extended the sale for a four-day event that is going on from Tuesday 8th until Friday 11th July, so be sure to log on during this time in order to snap up the best deals.

How to find the best beauty deals

Aleesha Badkar, Digital Beauty Editor at woman&home
Aleesha Badkar

Our Beauty eCommerce Editor Aleesha has been covering Amazon Prime Day and all of the retailer's big sale events since 2020. She's tried hair tools from all major brands, including almost every ghd tool, but has a particular savvy in skincare and fragrance. With years of beauty product testing experience, she always knows what to recommend.

Let's be honest, seeing that red percentage discount is enough to sway most of us but when it comes to sales events, sometimes its not always about how much money you're saving and instead about the quality of the product you’re investing in. Whether you're saving £5 or £50, every penny counts - especially once you’ve popped all your regular essentials into your basket, the savings are sure to add up. As for making the most of deals, it's wise to add up how much your go-to beauty products usually set you back to see whether you’re actually bagging yourself a good deal, before you hit purchase.

While beauty sales only happen on the rare occasion, when they do you can expect to see some significant savings. That said, if you've eyed up a decent discount, don't spend too long toying with they idea as they disappear quickly. For any savvy shoppers that are after some beauty bargains, be sure to bookmark this guide as we'll be keeping you updated with the very best deals on offer...

How we choose the top beauty deals

Over the years, the woman&home team has collectively tested and reviewed thousands of beauty products, from hair tools and makeup to skincare and viral buys, in order to find out which products are right for which customers.

With an abundance of testing experience behind us, we’re here to tell you which beauty deals are actually worth parting ways with your money for. Keeping a firm eye on the market all year round, we’ve got a pretty good idea of which products are most likely to be on sale, as well as spotting the crème de la crème of deals for you to snap up.

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Aleesha Badkar
Aleesha Badkar
Beauty eComm Editor, woman&home

Aleesha is Beauty eComm Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.

Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has contributed to a number of women's lifestyle publications, including Women's Health and Stylist, and has earned an MA in Magazine Journalism from City, University of London and an AOP awards nomination for her past work on woman&home's news team.

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