This is the Selfridges brand that sells every 40 seconds

Selfridges has become iconic for its huge range of beauty products, stocking all kinds of high-end goodies perfect for any make-up and skincare lover.

And now, the department store has revealed to Stylist which one the myriad beauty lines they stock is their bestseller - and it turns out, it's a relatively new addition.

The publication reported that the launch of Pat McGrath's pop-up beauty line into their shops back in April has been the best-selling of their entire history.

MORE: An edit of the best anti-ageing Boots No7 products, as chosen by our beauty editor

And the extensive line, created by the popular make-up artist, has gone down so well with shoppers that the products now sell every 40 seconds!

Pat McGrath Lab's products have been sold in America since 2015, but they only made their way over to the UK with this launch exclusively in Selfridges earlier this year, so it's no surprise that beauty fans dashed to pick them up.

A photo posted by on

And if the launch of her beauty products into Selfridges in April wasn't enough, she also released 75 pieces of limited-edition merchandise at the time too, created in collaboration with some of the UK's top designers.

It was a return home for Pat herself, who is British born and raised, growing up in Northampton.

MORE:Aldi launch a Benefit mascara dupe, and shoppers are absolutely loving it

Her line includes a wide range of products from lipsticks to eye palettes, brushes and highlighters. Looking on the Selfridges website, plenty of her bestsellers appear to be her lipsticks, which sell for around £35.

Sadly, the in-store Pat McGrath pop ups come to an end this month. But never fear, as for the time being it looks as though you can still pick up as many bits as you want online.

Which will you be buying then? Hurry, before it goes!

Amy Hunt
Amy Hunt

Amy Hunt is Life Channel Editor at, having been with the brand since 2015. She began as the magazine's features assistant before moving over to digital as a News and Features Writer, before becoming Senior Writer, and now a Channel Editor. She has worked on either women's lifestyle websites previously too—including Woman's Weekly,, Woman, and Woman's Own. In 2019, Amy won the Digital Journalist of the Year award at the AOP Awards, for her work on She is passionate about everything from books, to homes, to food and the latest news on the royal family. When she isn't editing or updating articles on cleaning, homewares, the newest home gadgets, or the latest books releases for the website, she's busy burying her nose in a gripping thriller, practising yoga, or buying new homeware of her own.