2022 Prime Day beauty deals you don't want to miss – including Coco & Eve, Murad and Babyliss

Our edit of Prime Day beauty deals to snap up before the sale ends – across skincare, hair and beauty tech devices

Collage of three of the best amazon prime day beauty deals by coco & eve , urban decay, shark
(Image credit: Future)

Amazon Prime Day beauty deals might not be the very first thing we think of when it comes to Prime Day shopping, but they are often a brilliant way to save money on hugely popular, premium beauty products.

While Amazon Prime Day is better known for mega-discounts on electronics, there are some unbelievable savings on beauty to be snapped up as well. But knowing where to start during this 48-hour shopping extravaganza can be overwhelming - there are over 8,000 Prime Day beauty deals this year!  That's why our expert beauty editors have curated this list. Every product recommended here is a favorite of our beauty team and the deals are genuinely good discounts that you won't see every other day. 

From big discounts such as 31% off the Shark Hair Dryer (opens in new tab) to savings of up to 40% off Elemis skincare (opens in new tab), 30% off Ren Clean Skincare (opens in new tab), and juicy discounts on L'Oreal Paris Hair Care staples (opens in new tab), there's a lot for beauty fans to be excited about this Prime Day. And while Amazon may have extended its offering to two days instead of one, some of the most popular beauty bargains are starting to sell out.

You’ll need a Prime membership to take advantage of these amazing deals though – so make sure that you sign up for a free 30-day trial with Amazon now (opens in new tab).

US Amazon Prime Day beauty deals: quick links

UK Amazon Prime Day beauty deals: quick links

Top Prime Day beauty deals

Best Amazon Prime Day hair deals

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Coco & Eve Like a Virgin Hair Masque | US Deal: $39.99  $31.92 (save $7.98) | Amazon (opens in new tab)

This cult mask is the holy grail when it comes to hair care. As well as smelling absolutely delicious, this huge-selling perfecting treatment nourishes and repairs hair from the inside for healthier locks.

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BaBylissPRO Nano Titanium Spring Curling Iron | US Deal: $59.99 $47.99 (save $12)| Amazon (opens in new tab)

Create beachy waves and glamorous curled styles with this ultra large-barrelled curling iron. It offers five temperature settings and is made of smooth, snag-free titanium for easy styling at home.  

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L'ANGE HAIR Le Volume 2-in-1 Titanium Brush Dryer Black | US Deal: $119 $71.20 (save $47.80)|Amazon (opens in new tab)

Say hello to the easiest-ever bouncy blow-dry (opens in new tab). This model is made with slick titanium plates to help seal the cuticle for less frizz and tons of shine while styling. This is a bestseller, even when a sale isn't on - so be sure to snap yours up at this fantastic price.

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Color Wow Dream Coat Supernatural Spray | US Deal: $28 $19.60 (save $8.40)| Amazon (opens in new tab)

This cult shine spray creates a glossy, frizz-resistant coating on the hair that lasts all day. It's beloved by hair pros and beauty editors alike and rarely discounts so we'll be stocking up! 

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Wet Brush Paddle Detangler | US Deal: $13.79 $10 (save $3.79) | Amazon (opens in new tab)
Wet Brush make some of the most gentle, and useful, hair brushes in the 'biz. This one has a lovely large cushion paddle base that's particularly great for long, thick locks - or de-knotting tangly kids' hair with ease. 

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BaBylissPRO Nano Titanium Hair Dryer | US Deal: $94.99 $75.99 (save $19) | Amazon (opens in new tab)

The BaBylissPRO Nano Titanium Hair Dryer features 2000-watt power, as well as a lightweight ergonomic handle to make styling easier. The special Nano Titanium Ionic Technology also means hair dries faster, with less frizz, for smoother, healthier-looking locks.

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Klorane Dry Shampoo with Oat Milk | US Deal: $20 $14 (save $6) | Amazon (opens in new tab)

This nourishing dry shampoo (opens in new tab) is much gentler on the scalp than most, with natural ingredients that are kinder to this delicate area. This nifty product is also great for creating volume and texture when your hair needs a styling boost. 

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Pureology Strength Cure Shampoo & Conditioner | US Deal: $67 $46.90 (save $20.10) | Amazon (opens in new tab)

As those who color their hair will know, dyes can often strip moisture from the hair and leave your ends feeling dry. To combat dehydrated locks and add some life back into lengths, this Pureology shampoo and conditioner duo works to revive and strengthen all hair types. 

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Nioxin System Kit: Thickening Shampoo, Conditioner & Scalp Treatment | US Deal: $45 $31.50 (save $13.50) | Amazon (opens in new tab)

This three-step kit will help repair and rebuild hair for thicker, healthier locks as well as scalp care (opens in new tab). It includes the Nioxin Scalp Shampoo to remove dirt and sebum, Scalp Conditioner for hair strength, and a Scalp & Hair Treatment to increase the volume of each hair strand.

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Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum | US Deal: $68 $47.60 (save $20.40) | Amazon (opens in new tab)

The GrandeLASH-MD Lash Enhancing serum nourishes, strengthens and protects lashes from root to tip. It also enhances their flexibility, shine, and overall health, so you can bid farewell to falsies and extensions. Simply put, this cylinder-shaped tube is magic on a shelf.

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Remington Shine Therapy Advanced Ceramic Hair Straighteners| UK Deal: £79.99 £22.80 (save £57.19) Amazon (opens in new tab)
You'll rarely see a pair of hair straighteners for such a low price, particularly not a premium model like this. As well as smooth ceramic plates Remington's stylers have 9 heat settings and are infused with Argan oil to add shine and nourish as they go. 

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Shark STYLE iQ Ionic Hair Dryer & Styler | UK Deal £229.99 £149.99 (save £80) | Amazon (opens in new tab)

This hyper-desirable dryer is powerful, gentle, and boasts completely unique intelligent attachments that adapt to your hair type for gentle, salon-level styling. Our beauty editor's Shark hair dryer review (opens in new tab) says it all - this is a hair tool well worth the investment. 


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Bed Head by TIGI Recovery Moisture Shampoo and Conditioner Set for Dry Damaged Hair | UK Deal: £31.50 £10.19 (save £21.31) | Amazon (opens in new tab)

Say goodbye to dry and damaged hair with this supersize shampoo and conditioner duo. Designed to moisturize, hydrate, and cleanse, you can be sure of a salon-quality finish to your hair. Plus, the 750ml size is ideal for those with longer hair who get through standard bottles too quickly. 

Best Amazon Prime Day skincare deals

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Vichy Mineral 89 | US Deal: $39.99 $27.99 (save $12) | Amazon (opens in new tab)

This iconic serum is like a tall glass of water for your skin. It's made with ultra-hydrating hero ingredient hyaluronic acid plus Vichy's mineral water and can be applied morning and night for a soft, plumped, and dewy complexion. 

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ELEMIS Skin Wellness Collection | US Deal: $68 $47.60 (save $20.40) | Amazon (opens in new tab)

You're already saving money on this brilliant gift set, which contains five hero Elemis products, delivering a full morning to night skincare routine (opens in new tab). Enjoy a selection of the brand's cult classics, including the Pro-Collagen Cleansing Balm and Dynamic Resurfacing Facial Pads.

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Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil | US Deal: $40 $28 (save $12) | Amazon (opens in new tab)

Crafted by the experts at Sunday Riley, this skincare hero features a nourishing blend of cold-pressed, red raspberry, and evening primrose seed oils - plus antioxidant-rich golden turmeric extract. With continued use, your complexion will look healthier, softer, and more radiant.

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LANEIGE Lip Sleeping Mask | US Deal: $24 $15.40 (save $8.60) | Amazon (opens in new tab)

This nourishing lip mask is packed full of hydrating properties, Vitamin C (opens in new tab), and antioxidants to improve the texture of your lips while you sleep. It glides on easily and smells wonderful. A real treat for your lips. 

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WEILY Makeup Mirror | US Deal: $40.99 £24.99 (save $16) | Amazon (opens in new tab)
The best makeup mirrors (opens in new tab) do so much more than just reflect. This high-tech device has 21 dimmable LED lights, a choice of two magnification levels, and adjustable angles so you never miss a spot. The clever little well in the base provides storage for your beauty tools too.

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Bioderma Sensibio H2O Micellar Water | US Deal: $16.99 $11.24 (save $5.75) | Amazon (opens in new tab)

This speedy cleanser is an absolute classic, loved by makeup artists and skincare experts and has just won a woman&home clever skincare award 2022 (opens in new tab). Stocking up on staples is the smartest way to shop Prime Day beauty deals - we'll take five of these, please!

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St. Tropez Self Tan Classic Bronzing Mousse | US Deal:  $42 $29.40 (save $12.60) | Amazon (opens in new tab)

This iconic tan is a bestseller year after year, decade after decade due to its reliable, sun-kissed results and easy-to-apply formula making it one of the best self tans (opens in new tab) on the market. The latest variation is also packed with hydrating properties to keep skin looking its best for up to 10 days after application.

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Neocutis Neo Firm Neck and Décolleté Firming Cream| US Deal: $135 $66.15 (save $68.85) | Amazon (opens in new tab)

This cream boasts multiple five-star reviews and is formulated with Glycolic Acid and Vitamin C. It promises to boost elastin and collagen to firm the skin, as well as diminish the appearance of age spots and uneven skin tone. Apply in the AM or PM and let it work its magic.

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Peter Thomas Roth Instant Firm x Temporary Face Tightener | US deal: $49 $34.30 (save $14.70) | Amazon (opens in new tab)

This premium skincare buy has earned itself a reputation as being one of the best on the market. This is the ultimate face mask (opens in new tab) for getting rid of fine lines and wrinkles, tackling crow's feet, enlarged pores and nasal-labial folds, as well age spots in one swoop. 

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PMD Personal Microderm Classic - At-Home Microdermabrasion Machine with Kit for Face & Body | US Deal: $159 $95.40 (save $63.60) | Amazon (opens in new tab)

Fans of microdermabrasion facials will be familiar with the glow you are left with after leaving the salon. By exfoliating and sucking away dead skin cells, this tool reveals smooth and youthful skin at home. Be sure to familiarise yourself with the process before using, though, so as not to compromise your skin barrier.  

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FOREO LUNA 3 for Normal, Combination and Sensitive Skin Skin Care Device| US Deal: $219 $131.40 (save $87.60) | Amazon (opens in new tab)

This skincare tool is a vibrant addition to your bathroom cabinet, as well as a great addition to your skincare routine (opens in new tab). You'll soon notice the difference when using this skincare tool if you use it to massage for a few minutes a day. Skin appears brighter and fresher, thanks to increased circulation. 

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Farmacy Natural Makeup Remover, US Deal: $36 $27 (save $9)| Amazon (opens in new tab)

This gentle cleanser is kind to your skin and the environment. Formulated with sunflower and ginger root oils, it gently removes makeup without stripping or dying.


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CeraVe SA Smoothing Cleanser for Dry, Rough, and Uneven Skin UK Deal: £12.50 £7 (save £5.50)| Amazon (opens in new tab)

This congestion-clearing cleanser is an absolute bargain at the best of times, but even more so with this excellent discount. It contains salicylic acid, which is the gold star ingredient for oily or blemish-prone skin, yet is gentle enough to use daily. 

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Murad Environmental Shield VITA-C Glycolic Brightening Serum| UK Deal: £73 £54.75 (save £18.25)| Amazon (opens in new tab)

Murad makes some of the hardest-working skincare money can buy - and this is no exception. Combining skin-protecting Vitamin C with smoothing, radiance-boosting glycolic acid, this serum offers a double-whammy effect and boosts collagen production to boot. 

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FOREO UFO mini Smart Mask Treatment Device | UK Deal: £115 £50 (save £65) | Amazon (opens in new tab)

This handy little device provides a tech-built face mask that uses thermos, cryo, and LED light therapy and gets to work in just 90 seconds. Powered by Bluetooth or your smartphone, the thermo-therapy opens up your pores whilst infusing a nourishing serum of your choice below the skin's surface. 

Best Amazon Prime Day makeup deals

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Urban Decay Naked3 Eyeshadow Palette | US Deal: $54 $49.98 (save $4.02) | Amazon (opens in new tab)

Makeup buys truly don't get more iconic than Urban Decay's Naked Palette. Packed with ultra-wearable shades in pigmented easy-to-blend formulations, this is the only palette you'll need all year.

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Real Techniques Everyday Essentials Makeup Brush Set | US Deal: $19.99 $14.95 (save $5.51) | Amazon (opens in new tab)

Investing in good-quality makeup brushes is a must if you really want your products to look their best. Real Techniques provides the perfect kits to cover all bases, and this skin-focused set is sure to have you feeling flawless. 

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NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette - Warm Neutrals | US Deal: $18 $11.70 (save $6.30) | Amazon (opens in new tab)
Everyone needs a great eyeshadow palette in their lives and this one has all bases covered with on-trend warm shades and useful neutrals you'll use down to the pan. NYX Professional Makeup is known for strong pigment at excellent prices, making this deal even more of a steal.


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Anastasia Beverly Hills DIPBROW Pomade | US Deal: $21 $14.70 (save $6.30) | Amazon (opens in new tab)

What Anastasia Soare - aka Anastasia Beverly Hills - doesn't know about eyebrows isn't worth knowing. And this is the Hollywood brow queen's most iconic product, a buildable waterproof gel that defines and fill in gappy arches in 11 ultra-natural shades.

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Mylee The Full Works Gel Nail Polish LED Lamp Kit, 8x MYGEL Colours, Top & Base Coat | UK Deal: £130 £90.99 (save £39.01) | Amazon (opens in new tab)

Keeping up with regular nail appointments can be tricky, and also puts a strain on your purse. With this full gel kit from Mylee you can recreate that salon finish from the comfort of your home, without splurging. It also comes with handy polish remover and cuticle oil to really offer that premium experience.

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Urban Decay All Nighter Makeup Setting Spray | UK Deal: £27 £18.25 (save £8.75) | Amazon (opens in new tab)

Not only is this setting spray by Urban Decay one of the originals on the market, but it is also one of the best. Ideal for all skin types, it will keep any face of makeup in place all day long - a must in the warmer months.  

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Elemis Superfood Glow Priming Moisturizer | UK Deal: £40 £21.27 (save £18.73) | Amazon (opens in new tab)

For flawless, dewy skin, this silicone-free formula primes and hydrates for a smoother and more radiant complexion. Part skincare, part primer, it's a great hybrid product for nourishing your skin while creating the perfect base. 

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Nutronics Beauty Lash Lift Kit | UK Deal: £19.95 £15.96 (save £3.99) | Amazon (opens in new tab)

A lash lift is a great way to make the most of your lashes, without resorting to potentially damaging extensions (that are also costly and in all honesty, a bit of a faff!) This lash lift kit will save you money, priced at just over £20 for 6-12 months of treatments, and is very user-friendly.

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Max Factor Miracle Veil Radiant Loose Face Powder |UK Deal: £10.99 £7.99 (save £3) | Amazon (opens in new tab)

This cult classic makeup buy has been a favorite among shoppers and makeup artists alike for decades. From fixing makeup into place to mattifying oily shine, Max Factor's Miracle Veil Loose Powder does it all, including adding a subtle glow to your finished makeup look - a great buy for dewy makeup (opens in new tab).

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WUNDERBROW Waterproof Eyebrow Gel | UK Deal: £20 £10 (save £10) | Amazon (opens in new tab)

This iconic eyebrow definer is an easy swipe-on gel that contains fibers to naturally bulk out sparse areas and can last for up to three days. There is a variety of shades to choose from so you can find your perfect match.

Best Amazon Prime Day dental deals

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Waterpik Aquarius Water Flosser | US Deal: $79.99 $44.99 (save $25) | Amazon (opens in new tab)

For a brighter smile, as well as investing in one of the best whitening toothpastes (opens in new tab), a high-tech flosser is a useful tool. This professional-grade device leverages technology to help remove plaque and build-up for a faster, deeper, and more precise clean than manual floss. This model comes with 10 Settings and seven tips for multiple uses and needs. There's nothing better, folks. 

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Colgate Optic White Overnight Teeth Whitening Pen |US Deal: $23.72 $17.48  (save $7.51)| Amazon (opens in new tab)

This innovative whitening pen is a nifty tool for refreshing your pearly whites overnight. The pen features a precision brush to target the surface of each tooth, so it's easier to control the amount distributed. The formula is safe for sensitive teeth (opens in new tab) and gums - so it's gentle enough to use regularly. 


What to consider when shopping for Amazon Prime Day beauty deals

It's not always about how much you'll save but the quality of the product you're saving on. A product with a cult following or great reviews with any kind of saving is a bonus and if it's a high percentage off the original price, even better. 

While a saving of $10, $5, or even $2 may not seem much on its own, popping all your regular essentials in your virtual basket will soon result in some big savings. Beauty products can range from anything from less than $1 to hundreds. To know if you're getting a good deal, get clued up on how much products from that beauty range usually cost.

Big beauty sales aren't quite as prominent or regular as fashion sales, so take advantage of deals when you can. When it comes to high-end designer brands like Dior and Chanel, sales are often few and far between, but there are many reputable brands, like failsafe makeup champions Max Factor and Maybelline, and luxe tanning brand St. Tropez on offer.