Could Holly Willoughby be going solo for her next TV venture?

Holly Willoughby is said to be in talks to host a new ITV primetime show solo.

The 38-year-old is said to be front-runner to present The Real 2020 Games – which will involve celebrities competing against each other in Olympic sports.

While nothing has been confirmed from Holly's camp, an insider told The Sun, "Holly will be the face of The Real 2020 Games which is tapping into the hype around the upcoming Olympics. A number of big name stars are being signed up to take part."

The show is set to air at 9pm, which the TV source said is "a brilliant slot" and "fantastic exposure" for Holly.

READ MORE ENTERTAINMENT NEWS

Holly is currently a TV favourite - be it hosting This Morning and Dancing on Ice alongside Philip Schofield or Celebrity Juice with Keith Lemon - she's a regular on our screens.

And TV isn't the only passion Holly is pursuing as she recently revealed she's followed in the footsteps of Emma Willis and released a bedroom collection with Dunelm.

Holly posted the campaign shots on Instagram and wrote, "Rise and shine! Introducing my new Spring/Summer bedding collection exclusively with @DunelmUK ... full of timeless designs that I’ve fallen in love with, and ones I hope you’ll adore too!

"As well as being completely beautiful, they're also all 100% cotton, natural and breathable for a cosy, dreamy night. Available in Dunelm stores and online today."

Discussing her inspiration behind the collection - which is made up of five different duvet cover designs - Holly said, "When you buy your first home it's so important for it to be an extension of you – when you fill it with things, they should be pieces that you really love, cherish and will have for a really long time and this is exactly what inspired this collection."

READ MORE: HOLLY WILLOUGHBY REVEALS SKINCARE MUST HAVE - AND IT'S LESS THAN £4

Her collaboration with Dunelm comes just 18 months after Holly backed out of lifestyle brand, Truly - which she was ambassador for.

Announcing her departure from Dragon's Den star Peter Jones' venture, she said, "After much consideration, I have made the decision to step away from Truly. To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home."

The mum-of-three added, "I wish Truly all the success for the future."