Britney Spears perfume sells out after #freebritney campaign and documentary

The perfumes date back to 2005 and 2006

US singer Britney Spears arrives for the premiere of Sony Pictures' "Once Upon a Time... in Hollywood" at the TCL Chinese Theatre in Hollywood, California on July 22, 2019. (Photo by VALERIE MACON / AFP) (Photo credit should read VALERIE MACON/AFP via Getty Images)
(Image credit: VALERIE MACON/AFP via Getty Images)

As the #freebritney campaign gains even more momentum Britney Spears fans and beauty junkies are going above and beyond to support the star.

One way they're supporting her is by buying the pop icon's Fantasy and Midnight Fantasy fragrances - two perfumes that were first released back in 2005 and 2006.

According to perfume company The Fragrance Shop, the bottles are flying off the shelves  - with both fragrances completely selling out for the first time since they launched.


(Image credit: The Fragrance Shop)

The NYT documentary, Framing Britney Spears, aired last month, while the #freebritney campaign has been trending for years.

The documentary shows how Britney has been in a long-running conservatorship since 2007 that restricts her medical and financial freedom. The conservatorship battle is taking place between Britney and her father, Jamie Spears. 

Explaining the rise in popularity of the two perfumes The Fragrance Shop says: "Since the release of the documentary, the love for Britney has skyrocketed with fans all over the world feeling nostalgic and purchasing her merchandise to show their support."

While it's not just The Fragrance Shop that has seen sales increase. Fragrance Direct has also seen a notable increase in sales from their whole Britney line. 

All five all Britney's perfumes have seen a 155 percent increase in sales since the documentary aired. While fragrance expert, Mia Gardner, said: "Scents from the Fantasy collection have been amongst our best sellers, seeing an uplift of up to 335% in comparison to February 2019."

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Last week Britney shared a rare photo of her and her sons - she took to Instagram to share the photos of herself with Sean Preston Federline, aged 15, and Jayden James Federline, aged 14. She shares her two children with her ex-husband Kevin Federline. 

Sarah Finley

Sarah is a freelance journalist - writing about the royals and celebrities for Woman & Home, fitness and beauty for the Evening Standard and how the world of work has changed due to the pandemic for the BBC. 


She also covers a variety of other subjects and loves interviewing leaders and innovators in the beauty, travel and wellness worlds for numerous UK and overseas publications. 


As a journalist, she has written thousands of profile pieces - interviewing CEOs, real-life case studies and celebrities - interviewing everyone from Emma Bunton to the founder of Headspace.