NutriBullet vs Vitamix – which blender should you buy?
They’re both powerhouses of the blender world, but which is best?

Smoothie lovers have never had it so good with the range of high-power, high-quality blenders on sale today. And both NutriBullet and Vitamix have rightly earned their reputation as two of the very best blenders on the market – but which is right for you?
NutriBullet is a relatively new kid on the block, with the first incarnation – the Magic Bullet – hitting shelves in 2003. Its purpose was to offer a compact yet high-powered personal blender, so users could make decent smoothies at home. The NutriBullet followed in 2012 and has seen several incarnations and upgrades - including the NutriBullet Blender Combo - since then.
Vitamix blenders have been around a lot longer. In 1949, company founder William G Barnard demonstrated his Vitamix blender on American television and its reputation as a helpful, time-saving way of preparing whole foods grew. In 1969, the first blender that could make hot soup, blend ice cream, grind grain and knead bread dough – the Vitamix 3600 – was born, and the product line has been improved and expanded ever since.
What are the similarities and differences between the NutriBullet vs Vitamix?
It’s important to state at this point that Vitamix blenders – even the entry-level models – are more versatile than NutriBullets, which is reflected in their price.
Vitamix blenders - including the Vitamix Ascent A2300i - can blend hot soups, make frozen desserts and knead dough, while NutriBullets are designed for making smoothies, sauces, dips, nut butters and dressings (all of which Vitamix blenders can do, too). But of course, it's worth bearing in mind that NutriBullet is one of the best blenders for smoothies.
Vitamix blenders have a much bigger capacity than NutriBullets, so are better for batch cooking and preparation. The NutriBullet was only ever designed for personal use though - much like the best hand blenders - so this shouldn’t be a black mark against it. As a result, Vitamix blenders are bigger and bulkier than NutriBullets – although whether that’s a good or a bad thing will depend on what you want out of a blender, and how much space you have to spare in your kitchen, of course.
Vitamix vs Nutribullet: pros and cons
The pros and cons of the Vitamix
Reasons to buy
Reasons to avoid
The Vitamix is best for cooks who want one appliance to do lots of different things and for those who need to make lots of different blender recipes in bigger batches. Its selling point is definitely its versatility.
The pros and cons of the NutriBullet
Reasons to buy
Reasons to avoid
The NutriBullet’s USP is convenience and it’s aimed at people who plan to make smoothies most of the time, with the odd foray into sauces, dressings and dips. They’re also best for those who want a compact appliance that won’t take up much worktop or cupboard space, and don’t need to make things in large quantities. And for those wondering how to use a Nutribullet, you'll be pleased to know that it's incredibly easy to set up and navigate, too.
NutriBullet vs Vitamix - which one is better then?
So, which is best? In short, it really depends what you need this blender for, and what you're planning to make with it.
If you’re a diehard smoothie lover who’s all about the convenience, get a NutriBullet – you simply won’t get the use out of a Vitamix blender to justify the cost.
But if, however, smoothie recipes make up only a small part of your repertoire and you like to make food from scratch, but don’t want to spend ages prepping it, a Vitamix blender will become your new best friend. Expensive, yes, but it’s worth every penny for a keen novice chef.
-
-
Walking vs running - which is better for you?
Walking vs running may seem like a hard choice, but doing either one regularly will keep you fit and healthy
By Ali Horsfall •
-
The ultimate kitchen essentials list: the 17 must-have items every home needs
Set yourself up for tackling any recipe or task with these all-important kitchen essentials...
By Helen Booth •
-
The ultimate kitchen essentials list: the 17 must-have items every home needs
Set yourself up for tackling any recipe or task with these all-important kitchen essentials...
By Helen Booth •
-
Why we need to spring clean like Drew Barrymore
Drew Barrymore has opened up on the sense of control she feels by decluttering in this way...
By Selina Maycock •
-
Silk or satin pillowcases: which are better for your skin and sleep?
Is a silk or satin pillowcase better for giving you a more youthful, glowing complexion?
By Woman and Home •
-
How to clean a dishwasher quickly and easily and keep your dishwasher hygienic
These simple hacks are here to make maintenance of your dishwasher sparklingly simple
By Katie Byrne •
-
How to clean a microwave quickly and easily - in four simple steps
Mastering microwave maintenance is easy-peasy with our expert guide on how to clean a microwave
By Katie Byrne •
-
These are the top 5 most popular Jo Malone London candles
Does your favourite Jo Malone London candle make the cut?
By Lucy Abbersteen •
-
The best cooling pillows to buy - according to customer reviews
The best cooling pillows will leave you feeling calm and refreshed after a night's sleep
By Woman and Home •
-
How to descale a kettle - tips for how to clean a kettle to get rid of limescale
See our method and top tips for how to descale a kettle
By Amy Hunt •