By Aleesha Badkar published
Just like owning any laptop other than a Macbook raises eyebrows among certain groups, opting for any pair of straighteners other than ghd has become somewhat of a social faux pas over the past couple of decades—meaning buying a new pair may simply come down to ghd Platinum+ vs ghd Gold.
The renowned brand has transformed the world of home hairstyling with industry-leading products, from the best hair straighteners to the best hair dryers. These constantly evolving and easy-to-use tools boast amazing results even when it comes to more difficult hair types.
So with two standout (and expensively-named) straighteners in ghd's best straighteners repertoire, the ghd Gold and the ghd Platinum+, it’s hard to know which one to pick if you're going by performance and not just by the best ghd sales price. We put them to the test to find out...
GHD Platinum+ vs GHD Gold review
|GHD Platinum+||GHD Gold|
|Available colors:||Black, white, Cobalt Blue, Scarlet Red, Rose Gold, Powder Pink||Black, Moon Silver, Powder Pink|
|Auto shut-off:||After 30 minutes of inactivity||After 30 minutes of inactivity|
|Added extras:||Ultra-zone predictive technology, and precision milled, ultra-gloss floating plates||Dual-zone technology, gloss finish floating plates|
Branded by the company as ‘the hair straightener stylists adore’, this was ghd’s first deluxe launch. With a sleek new design and clever features that let you perfect different hairstyles, it’s one for those who don’t rely on daily styling but want a high-end finish whenever they do.
Gone is the brand’s recognizable noughties plastic grey casing with its signature gold plates. A new take on its predecessors, the standard-colored gold boasts a streamlined black body and classy charcoal grey plates, with a symmetrical hinge and sparkly new silver ghd logo. The straighteners have also said goodbye to the classic power switch with its accompanying red light, instead opting for a swanky illuminated button.
A swivel cord makes for simple, uninterrupted styling, but a small speaker emits a rather tinny tone to alert you when the tool has preheated.
A step up on its predecessor (though no longer the brand's cutting edge model, that title now belongs to the unplugged tool), this glitzy styler is one for anyone who is all about aesthetics. And the strong, shiny results speak for themselves...
Like the Gold, this beauty comes with sleek contoured edges, but a wider body and luxe wishbone hinge makes it stand out.
The styler preheats with the same snazzy button as the Gold, but reaches the optimum 185ºC a little quicker, and has the same swivel cord benefit for styling. Oh and the preheated alert chime is much easier on the ears than the Gold’s.
Technical performance comparison
Dual-zone technology works to maintain the optimum 185ºC temperature while the floating plates mean that you can glide through the hair snag-free.
The rounded barrel also lets styling pros work their hair into curls or waves, without any kinks.
Ghd has upgraded the heat sensors in this one with ultra-zone technology that monitors heat hundreds of times each second to ensure the styler stays at 185ºC, meaning you can straighten hair evenly without losing heat or exposing locks to surplus damage.
Precision-milled ultra-gloss plates also leave a shinier finish to hair than the Gold does, and manage to work through a wider chunk of hair in each swipe.
User experience comparison
The lightweight tool is easy to use but doesn’t pack as much of a punch when it comes to styling as the Platinum+ does. Thick or naturally frizzy hair may need a few swipes through to properly straighten—though in those hair circumstances, one of the best hair straightener brushes may suit instead. Users may have to put a lot of pressure when clamping to get their desired results.
While using, the hair is also relatively hot to touch, which you don’t really get with the Platinum+, meaning that the Gold is not as successful at maintaining the optimum temperature.
The Platinum+ definitely has a silkier feel than the Gold when gliding through the locks, making this one of the best straighteners for curly hair. While unique wishbone hinge makes for more control over the hair when styling. It also works a lot more quickly given the more advanced plates that can work on larger sections of hair.
Curved edges mean the tool can be used to curl or wave hair, but it can sometimes leave a couple of kinks here and there, unlike the Gold, which leaves a smoother, wavy finish.
A lovely straight and shiny look—but for thicker and frizz-prone hair the finish doesn’t last as long as with the Platinum+.
A shinier and more flawless finish than the Gold, which makes hair feel stronger.
GHD gold vs GHD platinum: the verdict
Both are intelligent tools featuring advanced technology, but we just love the luxurious look of the Platinum+, which comes from the wishbone hinge and wider contoured barrel. Needless to say if you’re looking for something to class up your dressing table we’d opt for the Platinum+, but if you’re deciding solely based on the performance and results then it really depends on hair type.
For those with thick, coarse or naturally frizz-prone or curly locks, the Platinum+ is definitely the clear choice, as it makes for faster styling that will last longer on your hair type. Dry or damaged hair types will also benefit from the styler’s ultra-zone technology that means tresses are not exposed to surplus heat.
But for those with finer or easier-to-manage hair, there’s no reason the Gold wouldn’t meet all of your hair needs and save you a few pennies in the process.
Aleesha is digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what to spend your money on. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including, Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.
She's in the know about the latest fashions, clever gadgets and reliable lifestyle buys—and being a product specialist on a brand for bold women means that Aleesha also knows a thing or two about the must-buy sex toys. When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, trying out new recipes, exploring different wines and (in non-COVID times) has been known to be a bit of a jetsetter after spending a year living in Madrid.
Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.
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