GHD Platinum+ vs GHD Gold: Is there a difference in the two renowned stylers?

Which of the premium GHD Platinum+ vs GHD Gold straighteners should you choose?

GHD Platinum+ vs GHD Gold
(Image credit: GHD/Future)

Just like owning any laptop other than a Macbook raises eyebrows among certain  groups, opting for any pair of the best hair straighteners other than GHD has become somewhat of a social faux pas over the past couple of decades – meaning buying a new pair may simply come down to GHD Platinum+ vs GHD Gold. 

The renowned brand has transformed the world of home hair styling with industry-leading products, from stylers to the best hair dryers. These constantly evolving and easy-to-use tools  boast amazing results even when it comes to more difficult hair types.

So with two standout (and expensively-named) straighteners in their repertoire, the GHD Gold and the GHD Platinum+, it’s hard to know which one to pick. We put them to the test to find out...

What is special about the GHD Gold?

Branded by the company as ‘the hair straightener stylists adore’, this was GHD’s first deluxe launch. With a sleek new design and clever features that let you perfect different hairstyles, it’s one for those who don’t rely on daily styling but want a high-end finish whenever they do.

GHD gold styler

(Image credit: GHD)

Specifications

  • Temperature settings: 185ºC
  • Weight: 1.1kg
  • Cord length: 2.7m
  • Available colours: Black, Moon Silver, Powder Pink
  • Auto shut-off: After 30 minutes of inactivity
  • Added extras: dual-zone technology, gloss finish floating plates

Design

Gone is the brand’s recognisable noughties plastic grey casing with its signature gold plates. A new take on its predecessors, the standard-coloured Gold boasts a streamlined black body and classy charcoal grey plates, with a symmetrical hinge and sparkly new silver GHD logo. The straighteners have also said goodbye to the classic power switch with its accompanying red light, instead opting for a swanky illuminated button.

A swivel cord makes for simple, uninterrupted styling, but a small speaker emits a rather tinny tone to alert you when the tool has preheated.

Technical performance

Dual-zone technology works to maintain the optimum 185ºC temperature while the floating plates mean that you can glide through the hair snag-free.

The rounded barrel also lets styling pros work their hair into curls or waves, without any kinks.

User experience

The lightweight tool is easy to use, but doesn’t pack as much of a punch when it comes to styling as the Platinum+ does. Thick or naturally frizzy hair may need a few swipes through to properly straighten - or perhaps one of the best hair straightener brushes may suit instead?  Users may have to put a lot of pressure when clamping to get their desired results.

While using, hair is also relatively hot to touch, which you don’t really get with the Platinum+, meaning that the Gold is perhaps not as successful at maintaining the optimum temperature.

Results

A lovely straight and shiny look – but for thicker and frizz-prone hair the finish doesn’t last as long as with the Platinum+.

What is special about the GHD Platinum+?

A cutting-edge development on its predecessor, this glitzy styler is one for anyone who is all about aesthetics. And the strong, shiny results speak for themselves...

GHD Platinum+ black

(Image credit: GHD)

Specifications

  • Temperature settings: 185ºC
  • Weight: 0.4kg
  • Cord length: 2.7m
  • Available colours: Black, white, Cobalt Blue, Scarlet Red, Rose Gold, Powder Pink
  • Auto shut-off: After 30 minutes of inactivity
  • Added extras: Ultra-zone predictive technology, and precision milled, ultra-gloss floating plates

Design

Like the Gold, this beauty comes with sleek contoured edges, but a wider body and luxe wishbone hinge makes it stand out.

The styler preheats with the same snazzy button as the Gold, but reaches the optimum 185ºC a little quicker, and has the same swivel cord benefit for styling. Oh and the preheated alert chime is much easier on the ears than the Gold’s.

Technical performance

GHD has upgraded the heat sensors in this one with ultra-zone technology that monitors heat hundreds of times each second to ensure the styler stays at 185ºC, meaning you can straighten hair evenly without losing heat or exposing locks to surplus damage.

Precision-milled ultra-gloss plates also leave a shinier finish to hair than the Gold does, and manage to work through a wider chunk of hair in each swipe.

User experience

The Platinum+ definitely has a silkier feel than the Gold when gliding through the locks, making this one of the best straighteners for curly hair. While unique wishbone hinge makes for more control over the hair when styling. It also works a lot more quickly given the more advanced plates that can work on larger sections of hair.

Curved edges mean the tool can be used to curl or wave hair, but it can sometimes leave a couple of kinks here and there, unlike the Gold, which leaves a smoother, wavy finish.

Results

A shinier and more flawless finish than the Gold, which makes hair feel stronger.

See our full GHD Platinum+ Hair Straightener review

GHD gold vs GHD platinum: the verdict

GHD Platinum+ vs GHD Gold

(Image credit: GHD/Future)

Both are intelligent tools featuring advanced technology, but we just love the luxurious look of the Platinum+, which comes from the wishbone hinge and wider contoured barrel. Needless to say if you’re looking for something to class up your dressing table we’d opt for the Platinum+, but if you’re deciding solely based on the performance and results then it really depends on hair type.

For those with thick, coarse or naturally frizz-prone or curly locks, the Platinum+ is definitely the clear choice, as it makes for faster styling that will last longer on your hair type. Dry or damaged hair types will also benefit from the styler’s ultra-zone technology that means tresses are not exposed to surplus heat.

But for those with finer or easier-to-manage hair, there’s no reason the Gold wouldn’t meet all of your hair needs and save you a few pennies in the process.

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


Twitter: @aleeshabadkar

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Email: aleesha.badkar@futurenet.com