Five sex trends that look set to be huge in 2020

Warning: number four is pretty wild!
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  • Want to know what to expect in 2020 when it comes to all things love and sex?, the world’s leading designer brand for intimate lifestyle products, has crunched the data and looked into their crystal ball to predict which sexual health trends look set to dominate the new decade…

    These five trends are tipped to be big when it comes to sex in 2020..

    1. CBD lube

    Anyone going through the menopause, or who has had a baby, will know just how essential using lube is during sex – it can be the difference between an amazing orgasm or being in excruciating agony. So, when Big Ben chimes on New Year’s Eve, it’s time to forget your usual sticky strawberry stuff or that minty bottle that can often sting like crazy – the new trend for 2020 is CBD lube. CBD, which stands for cannabidiol, is a non-psychoactive compound found in the cannabis plant, so the buys you see on the high street are legal and safe. Whether CBD lube will give you any extra benefits is yet to be seen, but early indications reveal it could help increase blood flow to the genitals to heighten arousal and sensation. Watch this space…

    2. Clitoral vibrators

    Rarely or never orgasm during sex or masturbation? It could be that you’re not paying your clitoris enough attention. In fact, around 70% of women need clitoral stimulation to reach orgasm yet, just like an iceberg, a clitoris has hidden depths, which can be hard to stimulate without a sex toy. “Female pleasure and the clitoris will become less of a taboo,” says Dr Mintz. “Women will get increasingly comfortable with using technology, especially those focused on female pleasure, such as clitoral vibrators.” One of our faves is The Sona (RRP £129,, because it reaches 75% more of your clitoris (like the bit not visible on the outside).

    Clitorial vibrator

    Clitoral vibrator by Lelo

    3. Sexual wellness

    Were you taught about pleasure during sexual education at school? Or, like the majority of Brits, were classes mainly about procreation? The latter may have left you with a damaging message that your pleasure is not only unimportant, but not to be expected. Yet 2020 will change all that. Shame will be banished while sexual wellness will be the new normal. Stigmas and barriers to do with body-shaming and sexual dysfunctions will go, while sex will increasingly become a shame-free, love-yourself-and-your-partner kind of party. There are already apps focused on “mindful sex” and guided solo-play, with more ready to explode in 2020.

    4. Sex tech

    Not great with computers? Then be warned – the biggest sex trend of 2020 will be an insurgence of sex tech. Yes, we mean virtual reality hook-ups and sex robots. So, if you haven’t heard of the term “digisexuality”, you will soon as manufacturers are busily experimenting with bringing sex doll robots, some of which are not in human form, into the mainstream. Intrigued? Then you could be calling yourself a “digisexual”, which is someone who integrates technology as the necessary and basic part of their sex life, and who may not need intimacy with humans to enjoy sex. You heard it here first!

    5. Love

    Thanks to the #metoo movement, talking about sex, love, consent and emotions has become a far more open and honest conversation in recent years. Yet the movement has also brought to light some of the nasty side of sex. To counteract this, 2020 will be the year of love. The trend for sex, whether long-term relationships, casual encounters or solo play, will be about doing it lovingly. “This will help decease sexual coercion and sexual harassment,” says Dr Laurie Mintz from the Department of Psychology, University of Florida.



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