The H&M Embroidered Dress That Keeps Selling Out

Last week it was Aldi candles. This week it’s a beautiful embroidered dress by H&M, that’s so popular it’s selling out faster than store workers can stack it. The reason? With statement sleeves, a camisole slip and delicate floral embroidery, it ticks off a number of trends seen at the SS17 catwalk shows. The ethereal design is currently only sold in store, so you can’t yet snatch it up online. But, if you don’t have time to stalk your local H&M waiting for the next delivery, don’t stress. We’ve rounded up two very similar alternatives so you can look the part at your next event. 

First up is this waist-whittling number from Needle & Thread, featuring this season’s ruffles and fancy hand-embellished embroidery it makes the perfect choice for a spring wedding or christening. Plus, you would in good company, Helen Mirren wore a dress by the same high street designer only last month at an awards ceremony.

ANother choice is this version by ASOS. The drop waist and loose fit have a relaxed feel that’s suited to warmer weather – it comes in plus sizes too. The perfect piece to stay cool and stylish through summer.  

Buy now at needleandthread.com for £300          Buy now at asos.com for £120

Left: Ditsy Scatter Dress, £300, Needle & Thread Right: Embroidered Smock Midid Dress, £120, ASOS