Lisa Snowdon shares her brilliant fashion rule for women over 40 – and I'm convinced it applies at every age

You might know Lisa Snowdon best from her early modelling days, presenting on This Morning or her very insightful Instagram series on Menopause; however, in between her busy schedule, she agreed to catch up with woman&home on a chilly autumn morning. Although I was expecting to walk away from our conversation solely with fashion in mind, I came away thinking a lot about the role confidence plays when it comes to getting dressed, and with a refreshed perspective which can be best summarised by her statement "fashion should be fun!"

“As I’ve got older, I like to experiment a bit more and give less of a damn about what people think” – a sentiment that was carried throughout our call, where we discussed a range of topics, from her early modelling days to the power of a good bra. After asking her to define her style in three words, she declared, "experimental and eclectic," and finally "classic", a term which contrasts the first two, but it transpires that timelessness is extremely important to Lisa when it comes to styling.

Her autumn/winter must-haves include a "good jacket, jeans, a blazer, a round-neck T-shirt, a great shirt and tailored trousers". She explains that any good capsule wardrobe should be able to be dipped in and out of throughout the seasons and years, rather than constantly updated with fleeting trends. If you're looking to build autumn outfit ideas that are easy to put together, getting your basics right is the best place to start, and Lisa knows this more than anyone.

She stresses the importance of making sure the pieces in your wardrobe work together, rather than buying items in isolation. “I like things that all kind of work together”, a piece of advice that's worth following when shopping for any new season; however, for Lisa, a good outfit starts with finding the best bra.

"A good bra can change your silhouette... I always think that regardless of what you’re wearing, whether it’s a T-shirt or a little black dress, get the shape right with the underwear. It makes such a difference.”

Moving on to talk about the changing seasons, she reveals she finds it hard to choose between summer and winter styling. "However, I love this colder season because you can mess around with layering, and I feel like I'm stepping into my power in autumn."

And as someone who's worked in fashion for years, a few autumn/winter fashion trends 2026 have caught her eye. "This season there are some nice, heavier fabrics, like really nice men's tailoring; I think that looks super cool. I really like that sort of androgynous aesthetic. I feel like that's what I've been stepping into."

"I'm looking forward to wearing jackets. It really toughens up an outfit. Even if you've just got jeans, or a really nice long skirt or a maxi dress, you can kind of toughen it up with either a suede, funnel neck or oversized jacket".

"In terms of footwear, I like things that are comfy and look great with everything, and that are really versatile. I like a kind of Western ankle boot with not too much heel. I think a small heel suits my aesthetic, and they look nice with maxi dresses too."

I had to ask her about her favourite jean styles, as she has a reputation for wearing great denim. She says she's currently loving a straighter leg, particularly because they work with everything from ankle boots to the most comfortable trainers. However, her other favourite cuts include bootcut and flared styles – something synonymous with one of her favourite eras of fashion: the 70s. In terms of shades, she says, "Dark denim can make your legs look longer".

Lisa's genuine passion for empowering women through fashion is so clear throughout our conversation. And her latest role as Confidence Ambassador for the fashion app called Hey Savi ties in perfectly with this. She describes the app as "Shazam for fashion". Essentially, it helps shoppers find fashion items or similar pieces by searching for items from a single photo.

The overarching piece of advice that I found myself thinking about after our conversation, however, was "If you've got something fabulous, don't save it for best". And she's right.

I did sheepishly confess to her that I had bought a 1970s dress several months ago that I had barely worn, and she rightly told me, "Just wear it!". It's such a simple idea, but even as someone who works in fashion, I fall into the trap of buying pieces I love that end up hanging in my wardrobe as I wait for the perfect invite.

This piece of fashion advice applies to everyone at any age, and it aligns with her pledge to encourage women not to feel as though they should "blend into the background," as well as her belief that fashion's purpose is to be fun.