Holly Willoughby’s style influence on UK shopping searches has doubled during the lockdown.
The TV presenter is one of the few UK celebrity influencers who have maintained a constant TV presence during the lockdown.
Since the UK lockdown began in March, Holly Willoughby's appearances on This Morning have kept the nation entertained - but it's her on-screen style that has pushed demand for certain fashion brands through the roof!
According to data acquired by lovethesales.com, on average Holly’s lockdown looks increased fashion searches online by 65% for the week following each outfit’s TV appearance.
The brands she chooses to wear for her weekday TV appearances benefit from the ‘Holly Effect’. The blonde beauty shares her outfit of the day pictures with her 6.7 million followers on her Instagram account @hollywilloughby. Many items she wears sell out on the same day. And while this is wonderful news for fashion brands, it means you have to be super quick if you’re looking to steal her exact style!
If you need inspiration, these are the five looks that most impressed viewers...
Holly Willoughby’s top 5 most desired looks in lockdown
5. Holly wears: J.Crew, Yellow Midi Dress in Embroidered Chiffon, £221
In the week following Holly’s appearance on This Morning in this stunning summer dress, searches for ‘yellow midi dresses’ increased by 57%. This dress is currently available in all sizes 6-16.
4. Holly wears: Whistles Almond Blossom Misha Dress, £119 (was £189)
After Holly wore this printed ruffle midi dress, searches for ‘Whistle dresses’ increased by 77% in the following weeks. The dress is still available in all sizes 6-16 and currently has £70 off.
3. Holly wears: Ghost Lucinda Dress in Daisy Pairs, £169
After selling out instantly this gorgeous printed dress is back in stock in all sizes xxs-xl. Online searches for ‘daisy print dresses’ spiked by 79%.
2. Holly wears: Sandro Knitted Tailored Dress, £182 (was £260)
After Holly wore this black Sandro dress, online searches for double-breasted midi dress increased by 81%. This dress sold out straight away at Sandro but is still available from Harrods in limited sizes.
1. Holly wears: Ghost Tiggy Daisy Print Asymmetric Hem Dress, £120
Her most popular look yet! The dress caused a huge buzz online within 24 hours, increasing searches for yellow floral dresses by 86% on LovetheSales.com. Limited sizes of this dress are available at both Ghost.
Becky Joiner-O'Riordan is a Senior Fashion Stylist & Writer. With 10 years experience in the fashion industry, she currently works across woman&home, womanandhome.com, Woman, Woman's Own, Woman's Weekly, Chat, goodto.com, and has previously worked on Harper's Bazaar, Notion and Now Magazine.
After graduating from both the University of the Creative Arts and The Fashion Retail Academy with first-class honours she dipped her toes into the world of television styling working on This Old Thing, hosted by Dawn O’Porter and Channel 4’s live tv show series Gok Live: Stripping for Summer.
You can follow her on Instagram @beckyjoinero to get an insight into what goes on behind the scenes in the fashion cupboard and on our fashion and beauty shoots.
When she isn’t working, Becky is usually sporting a Breton tee and her signature top knot hairstyle with a glass of rosé in hand at the latest hotspots across London and Essex. An avid online shopper, Becky loves hearing from any new emerging fashion, beauty or homeware brands and is currently obsessed with buying vases and random trinkets for her new flat.
Susan Sarandon opens up about relationship with David Bowie and their final phone call
Susan Sarandon has opened up about her former relationship with rock star David Bowie in a candid interview
By Laura Harman •
Strictly's Robert Webb reveals show was 'weird' and 'brutal'
Former Strictly Come Dancing star Robert Webb, reveals Strictly was an 'absolutely a weird show' as he opens up about exit
By Laura Harman •
16 best sports bras to help you run, skip and jump with jiggle-free confidence
Our tried and tested roundup of the best sports bras has all activities covered, whether you’re a yoga bunny or HIIT hero
By Jess Beech •
Kate Middleton’s dresses – the Duchess’s go-to fashion brands for dresses
Kate Middleton's dresses are almost always a sell-out success. Here's the inside scoop on her most-worn brands
By Frankie Graddon •
Best reusable face masks: where to buy stylish face coverings that won't ruin your outfit
Wearing the best reusable face masks will help stop the spread of COVID-19 - but nobody said you couldn't do it in style
By Amy Hunt •
Why sales of these 'ugly' sandals have more than doubled during lockdown
There's one item of clothing we didn't see topping the style stakes this last year, but which have won out purely for comfort - Birkenstocks.
By Mariana Cerqueira •
Gucci Cyber Monday 2020: Final reductions! The best Gucci sale discounts to get before they're gone
The Gucci Cyber Monday deals are almost over - get them now before they end!
By Kate McCusker •
ASOS Cyber Monday: bag up to 70% off dresses, coats, boots and more - here are the best bargains
The ASOS Cyber Monday sale is here, boasting up to 70% off all kinds of styles...
By Amy Hunt •
Net-a-Porter Black Friday 2020: Up to 50% off ends TODAY
Here's what we're coveting in the Net-a-Porter Black Friday sale.
By Lizzie Thomson •
Mulberry Cyber Monday sale 2020: the best deals on bags, clothes and accessories to snap up now
The Mulberry Cyber Monday sale has landed - here are the best bargains to check out...
By Rachael Martin •