Holly Willoughby’s style influence on UK shopping searches has doubled during the lockdown.
The TV presenter is one of the few UK celebrity influencers who have maintained a constant TV presence during the lockdown.
Since the UK lockdown began in March, Holly Willoughby's appearances on This Morning have kept the nation entertained - but it's her on-screen style that has pushed demand for certain fashion brands through the roof!
According to data acquired by lovethesales.com, on average Holly’s lockdown looks increased fashion searches online by 65% for the week following each outfit’s TV appearance.
The brands she chooses to wear for her weekday TV appearances benefit from the ‘Holly Effect’. The blonde beauty shares her outfit of the day pictures with her 6.7 million followers on her Instagram account @hollywilloughby. Many items she wears sell out on the same day. And while this is wonderful news for fashion brands, it means you have to be super quick if you’re looking to steal her exact style!
If you need inspiration, these are the five looks that most impressed viewers...
Holly Willoughby’s top 5 most desired looks in lockdown
5. Holly wears: J.Crew, Yellow Midi Dress in Embroidered Chiffon, £221
In the week following Holly’s appearance on This Morning in this stunning summer dress, searches for ‘yellow midi dresses’ increased by 57%. This dress is currently available in all sizes 6-16.
READ MORE: Holly Willoughby’s pink polka dot dress from M&S is utterly gorgeous
4. Holly wears: Whistles Almond Blossom Misha Dress, £119 (was £189)
After Holly wore this printed ruffle midi dress, searches for ‘Whistle dresses’ increased by 77% in the following weeks. The dress is still available in all sizes 6-16 and currently has £70 off.
3. Holly wears: Ghost Lucinda Dress in Daisy Pairs, £169
After selling out instantly this gorgeous printed dress is back in stock in all sizes xxs-xl. Online searches for ‘daisy print dresses’ spiked by 79%.
2. Holly wears: Sandro Knitted Tailored Dress, £182 (was £260)
After Holly wore this black Sandro dress, online searches for double-breasted midi dress increased by 81%. This dress sold out straight away at Sandro but is still available from Harrods in limited sizes.
1. Holly wears: Ghost Tiggy Daisy Print Asymmetric Hem Dress, £120
Her most popular look yet! The dress caused a huge buzz online within 24 hours, increasing searches for yellow floral dresses by 86% on LovetheSales.com. Limited sizes of this dress are available at both Ghost.
-
These are 32 of the best foods to eat before a workout, whatever your gym goalsPower yourself through exercise with the best foods to eat before a workout
-
Royal coronations throughout the years – the interesting facts you may not knowFrom King Charles III's recent coronation to traditions from coronations centuries ago – here's everything you need to know about royal coronations
-
Gucci Cyber Monday deals: w&h's fashion editor-approved picksThe best Gucci Cyber Monday deals include discounts of up to 70% off from the luxury brand's stockists
-
Best Mulberry deals 2024: heritage handbags, wallets, and pursesWe've found the best Mulberry deals across the brand's most iconic satchels, totes, and shoulder bags. Here's the designer discounts you'll want by the armful.
-
Save 50% in the unofficial Marks & Spencer Cyber Monday sale this yearThere might not be an official Marks & Spencer Cyber Monday sale, but there are still some incredible pre-Christmas deals to save on clothing, homeware and beauty
-
There isn't an official Marks & Spencer Black Friday sale this year–but you can still get up to 50% off onlineThere might not be an official Marks & Spencer Black Friday sale, but you can still save money on lingerie, beauty, wine and more
-
Why sales of these 'ugly' sandals have more than doubled during lockdownThere's one item of clothing we didn't see topping the style stakes this last year, but which have won out purely for comfort - Birkenstocks.
-
Our edit of the best loungewear pieces on sale now - ideal whilst working from homeStay smart in these comfy - yet stylish - buys.
-
Emma Willis has teamed up with Next on a chic and affordable collection of winter staples -
Joules are offering 25% off everything until Sunday – here are our top picks
