These are the flattering underwear brands loved by our favourite celebrities

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  • As some of the most photographed people in the world, celebrities always need to be dressed to impress – right down to their underwear. From red carpets to casual days out, a celebrity is always ready. 

    But underneath those outfits, each one of those celebrities is sporting their favourite underwear brands for comfort and support. Because in the words of Holly Willoughby, “’Good underwear is really important because you need to build the foundation for an outfit”.

    We already know that the Duchess of Cambridge sports John Lewis underwear to make sure she’s always dressed appropriately for any royal event – even in lockdown. So what about our other favourite celebrities? What are the favourite underwear brands of television celebrities like Saira Khan? And what’s so good about them?

    We find out and let you know exactly where you can pick up similar pieces online today.

    These are the underwear brands loved by some of our favourite celebrities…

    Saira Khan

    In a post on Instagram this week, television presenter Saira Khan sung the praises of underwear brand Figleaves. Famous for their comfortable and flattering fits, Saira said that she had “at last found a place where women of all ages, shapes and sizes can find underwear that suits them.”

    “To buy stylish, sexy looking underwear I’ve bought expensive, and high street – and whilst they’ve done the job- rarely will I have had a comfortable experience- I’ve always had that feeling of “digging, rubbing, tightening, cutting, pinching, falling out etc”. To buy comfortable, meant I had to forget sexy, and look for plain and boring. So I opted for big pants and plain bras – I got the comfort, but felt frumpy.”

    READ MORE: Figleaves sees surge in ‘sexy underwear’ searches as couples cosy up in lockdown – and this lingerie set is a best seller

    Below the picture of her dressed in the underwear, Saira added, “At 50, I’m just looking for comfort, style, sexiness and femininity when I put on my underwear. Is that too much of an ask in this day and age?

    “I don’t want my pants to ride up, I want them to give me support, stay in place and not think about them. I want my bra to give me shape without leaving strap marks on my skin. In essence I want my underwear to make me feel confident, that no matter what I am wearing or doing, it will allow me to do so in comfort and style.”

    And of course, she added, underwear has to match.

    View this post on Instagram

    I must have spent thousands of pounds over the years trying to find comfortable underwear. I’ve tried and tested them all, thongs hipsters, shorts, midis, Brazilian, high leg, balcony, plunge, padded, strapless, and the list goes on. Underwear for me is the most important part of any outfit. It’s the foundation! To buy stylish, sexy looking underwear I’ve bought expensive, and high street – and whilst they’ve done the job- rarely will I have had a comfortable experience- I’ve always had that feeling of “digging, rubbing, tightening, cutting, pinching, falling out etc”. To buy comfortable, meant I had to forget sexy, and look for plain and boring. So I opted for big pants and plain bras – I got the comfort, but felt frumpy. At 50, I’m just looking for comfort, style, sexiness and femininity when I put on my underwear. Is that too much of an ask in this day and age? I don’t want my pants to ride up, I want them to give me support, stay in place and not think about them. I want my bra to give me shape without leaving strap marks on my skin. In essence I want my underwear to make me feel confident, that no matter what I am wearing or doing, it will allow me to do so in comfort and style. Good news, I have at last found a place where women of all ages, shapes and sizes can find underwear that suits them. My friend @rachelgoldstylist_ introduced me to @figleavesofficial and they kindly #gifted me this underwear set to try – and I’m in love. I’ve tried and tested it, and the pants stayed in place and the bra so pretty yet comfy. This brand celebrates diversity and inclusivity and you can see this through the models they use on their site. I love sharing experiences that make a difference to our everyday comfort. I hope this helps. Ohh and before you ask – yes, I have to match, I feel totally discombobulated if I don’t! 🤓 #underwear #knickers #bras #comfort #feminine #stylish #figleaves #bigpants

    A post shared by Saira Khan (@iamsairakhan) on

    Holly Willoughby

    Holly Willoughby is known for her stand-out looks on This Morning, where she wears headline-grabbing outfits that always sell out. But she says it’s good underwear that’s the most important thing.

     In a 2018 interview with Mail Online, she said, “I have lovely underwear, but I seem to never use it because I always go back to the big hold-in knickers or nude underwear, which is definitely more practical than beautiful!”

    That might be the case, but surely it doesn’t mean it can’t be both? We love sets from the likes of John Lewis and … that combine practicality with style. Check out our favourites below…

    Gwyneth Paltrow

    Speaking of Hollywood icons, Gwyneth Paltrow was another celebrity unafraid to tell us exactly how she gets through those long nights on the red carpet.

    In 2006, long before we all cottoned on to their brilliance, Gwyneth was singing the praises of Spanx. “There are these great things called Spanx,” she said in an interview at the time, “And they just squeeze you in. It’s terrific! That’s how all the Hollywood girls do it!”

    Well, at least we know now! Other A-listers like Sienna Miller, Cate Blanchett and Emily Blunt are reportedly also life-long fans of the brand.

    Davina McCall

    Davina McCall is famous for being the presenter of iconic shows like Big Brother and The Million Pound Drop, but nowadays she’s better known as a fitness enthusiast with an enviable number of stylist sports bras in her wardrobe.

    Like the red sports bra and legging combo she wore on QVC recently. We’ve rounded up similar ones from the likes of other celebrity endorsed, luxury sports brands Under Armour UK and Nike.

    Davina told BBC Wales when asked about what she wears for a workout, “I think that tight lycra leggings to the knee look good on me, and I have to wear a really good sports bra, and a T-shirt.”

    Emma Watson

    celebrity underwear

    Credit: Getty

    Emma Watson has always been a strong advocate for women and that even extends to her underwear recommendations. Speaking to Coveteur in March 2017 about sustainable American brand, Naja, she said, “It’s amazing. They do a nude [shade], which is really good for all different skin tones and colour shades. That’s what I always have on underneath my premiere outfits or whatever else, because it’s completely invisible.”

    Sounds like a winner to us! Unfortunately though, Naja – which was co-founded by fellow actor Gina Rodriguez – has closed their factories for the time being in light of the coronavirus pandemic.

    So in the meantime, we’ve found some brilliant alternatives.

    Helen Mirren

    Helen Mirren is not an actor that’s afraid to come out for what she believes in. Whether it’s supporting the life of theatre in lockdown or donating her underwear in a celebrity auction for charity.

    In 2009, the actor donated (and decorated) a pair of her best underwear to an eBay auction to raise money for asylum seekers.

    And where were they from? Nothing but the finest for Hollywood royalty – M&S, of course.

    At least it’s good to know that as far as underwear is concerned, many of these celebrities are just like us.

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