Finding the perfect foundation match is like shopping for the perfect jeans. It’s tricky, tiresome and can lead to uncomfortable or unfortunately orange consequences. But all is forgotten once you find your dream shade or fit, leaving you with something you’ll be wearing for years to come.
Does that mean once we’ve found our foundation match we’re stuck using the exact same formula for the rest of time? Not if Findation.com have anything to do with it.
The idea behind Findation is simple, but effective. Simply enter the name and shade of your current foundation and they will generate thousands of shade matches based on the one you already wear.
Launched in 2012, the Australia-based site is home to the world’s largest usable database of matching foundation colours, so whether you live in Brisbane, Bristol, Berlin or Boston, there’s no need to trawl through the high street to meet your foundation match.
It’s especially handy if you want to switch up your base with the seasons, trading winter’s full coverage, party-ready mattes for dewy, barely-there formulas come summer.
How to use Findation to find your foundation match
Using the Findation website is relatively straightforward. As a first step, enter the brand of foundation you normally use.
Next, add the specific product you use from that brand. The amount of options varies from brand to brand depending on their offering. Findation include discontinued products here too, which is really handy.
Then, add the shade you normally wear in that foundation or concealer. You can usually find this on the base of the bottle or tube. It will either be a name like ‘golden beige’ or a series of letters and numbers like ‘NC25’.
To increase the chances of finding a perfect match, repeat the process again to add a second foundation. The more information you give Findation, the more precise your results will be.
Once you’ve entered all your information, you can then browse recommendations from a wide range of brands. Scroll through if you’re open to options or filter by specific brands and products if you’ve already got your eye on something.
Popular foundation matches
Keen to try something new or can’t get your hands on your favourite foundation? We’ve done the research for you to find matches for the most sought after shades…
A light beige with golden peachy undertones, MAC’s NC25 blends seamlessly into light skin with a slight yellow base. If you loved MAC’s now discontinued Pro Longwear, you might want to switch to Estee Lauder’s Double Wear Stay-in-Place Make-Up in Shade 2W1 Dawn, £34. Matte, but not cakey, it’s great for special occasions – staying in place all day long.
A popular shade in both NARS’ Sheer Glow and Natural Radiant Longwear Foundations, Stromboli is formulated for medium skin with olive undertones. With one of the most inclusive shade ranges on the market, its no surprise Fenty have a good dupe. Try the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation in 290, £27, for buildable medium to full coverage.
Estee Lauder Tawny
Much loved for the reason’s we mentioned above, Estee Lauder’s Estee Lauder’s Double Wear Stay-in-Place Make-Up in Shade Tawny is a cult buy. But, if you did want to switch it up, Too Faced Born This Way Foundation in Natural Beige, £29, is a brilliant colour match.
Amazing Foundations you need to try
Best for blemish-prone skin: Estée Lauder Futurist Hydra Rescue Moisturising Makeup SPF45, £36
Seamlessly concealing imperfections, redness and pigmentation, this foundation is comfortable to wear with medium to full coverage. Providing all-day hydration to stressed-out skin, it’s non-pore clogging too so you don’t have to worry about new breakouts forming.
Best for oily skin: L’Oréal Paris Infallible 24H Matte Cover, £9.99
Make-up sliding off by lunch? Listen up. This hardworking foundation uses minerals to absorb unwanted oil, leaving skin shine-free. Great for warmer weather, it’s both sweat and water resistant. Prep with a primer to extend the staying power even further.
Best for mature skin: Max Factor Miracle Second Skin Hybrid Foundation, £12.99
‘No make-up’ make-up at it’s best – this is less foundation, more light wash of colour. Perfect for mature skin, this leaves a fresh, healthy finish without settling into and amplifying fine lines and wrinkles.
Best for dry skin: No7 HydraLuminous Moisturising Foundation, £15
Tip-toeing the line between foundation and skincare, this No7 foundation treats skin with a blend of antioxidants and vitamins. Meaning your bare complexion will look even better over time. Apply with fingertips for light coverage or build up with a sponge or brush.
Best for normal skin: Bobbi Brown Skin Long-Wear Weightless Foundation SPF15, £32
Matte but not flat, this silky formula is everything we want from a foundation. Bobbi Brown’s foundations are even rumoured to be a favourite of none other than the Duchess of Cambridge – if it’s good enough for Kate!