This website matches your favourite foundation to brand new ones

Buying foundation is similar to shopping for jeans. It’s difficult, tiresome and often disastrous but once you find the pair/shade that perfectly suits you, you’ll wear it forever.

Does that mean we’re stuck using the exact same Bobbi Brown foundation in 06 for the rest of time? Not if have anything to do with it.

Our newest obsession, Findation is a super clever website that will match you to thousands of foundation shades based on the one you already wear.

Its super simple. Firstly, enter the shade of foundation that you wear – Findation has hundreds of brands available so most likely they will have it! For the very best results, enter another foundation shade that you have used before (this isn’t completely necessary so if you don’t have one then don’t worry).

Then, watch as Findation calculates which other shades will work for you!

For instance, if you use Estee Lauder Double Wear Stay-in-Place Makeup SPF10 in Tawny you will be matched to over sixty new foundations that will match your original fave! It also gives you the option to buy all of the alternatives at various different online outlets.

If you’re bored with your foundation, want to find something better and more affordable, then Findation might be exactly what you need…

Match your favourite shade to countless other brands, without the hassle of moving anywhere – t’s like having a professional make-up artist and personal beauty shopper at your fingertips!

Whatever type of foundation you want – dewy, matte, full coverage or natural looking – Findation will find lots of options in your perfect shade.

No more trawling the high street covered in mismatched foundation smears. Instead just hop on Findation and find your ideal match.

Now all we need is someone to find a way to build a dating website just like this. Enter your perfect man (George Clooney), and a a clever machine pulls up all eligable bachelors that look just like him!

It’s a challenge but there has to be someone out there who can help…