Our beauty team have spoken – these were the 8 best new beauty products to land on our desks in July

From a versatile root touch up concealer to a matte lipstick that lasts all day, these are the best new products to make their debut this month

Lineup of the best new beauty launches in July 2026 (L-R) from By Terry, Anua, No98 and Tatcha, on a pastel watercolour background with cream and serum swatches
(Image credit: Future/Brands)

Payday is here for those who celebrate, and if you're looking to treat yourself to a quality beauty buy this month, look no further than our list of the best new beauty products to grace the market in July.

Unless you're new around here, you'll know I spend my time trialling the collection of new beauty products that make their debut each month. While July's agenda consisted of lathering up one of the best cleansers and slathering on the best eye cream, you can also find me testing serums, fragrances, mascaras (and everything in between).

This also means I'm well-versed at picking out the crème de la crème of the beauty launch lineup. So, without further ado, these are the eight buys that stood out from the rest throughout July, from a trendy milky matcha face mist to a clever root touch-up stick – plus much more.

8 impressive beauty launches that landed on our desk this July

After testing dozens of products this month, there are only a handful of products that have made the cut as the very best, including one of the best hair masks that arrives in a jumbo size and a long-lasting lipstick that requires no top-ups...

In other news...

🕶️ Dove has upgraded its Summer Revived Sunless Tan Range with Pro-Ceramide skincare technology

🐘 Drunk Elephant's T.L.C. Sukari Babyfacial is back and better than ever with a reformulation for brighter, smoother and exfoliated skin

🇬🇧 K-beauty brand, EQQUALBERRY, launches in UK by being stocked in Boots

🍅 LOEWE launches Tomato Leaves body collection

💜 Prada Beauty launches Wisteria Makeup Collection, including a blush, lip balm and eye pencil

🧴 Q+A Skincare has expanded its Boots range, including eight all-new skincare products

☀️ Supergoop's popular Unseen Sunscreen has been reformulated to include higher sun protection of SPF50

🌅 VIEVE's bestselling Sunset Blush Balm arrives in new shades, 'Sorbet' and 'Malbec'

‼️ Honourable mentions go to the two new shades of S'ABLE Labs Moringa Lip Salves, Curél's Intensive Moisture Care Duo, Medik8's Total Moisture Daily Cleansing Gel and Oribe's Bond Building Elixir.

Sennen Prickett
Digital Beauty Writer

Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.

Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.

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