These 9 M&S perfumes could be designer but for £12 each, they're a steal

These aren't just affordable perfumes; these are M&S affordable perfumes...

A collage of M&S perfumes, including Midnight Blossom, Apothecary Warmth, Soft Oud and Soft Iris arranged in a line, on a beige background with pink rose petals and white flowers.
(Image credit: M&S)

While known for its stylish clothes and delicious picnic food, Marks and Spencer is also home to an array of affordable fragrances, many of which have been compared to designer blends. And having tried a plethora of M&S perfumes first-hand, these are our nine favourites that certainly smell more expensive than they are.

When it comes to investing in a new long-lasting perfume, we often resign ourselves to spending a little more. After all, many of the best perfumes for women bear designer names, like Chanel, Dior, and so on, but that's not to say cheap perfumes with impressive sillage and similarly chic notes can't be found. The best Zara perfumes are a testament to this, with several of the brand's scents touted for being reminiscent of pricier blends. Another high-street retailer with a similar stock of deceptively luxe-smelling fragrances is Marks and Spencer. The brand actually expanded its collection this year with the Studio perfume line, which features an array of very modern, unisex eau de parfums, but the original lineup still boasts some gems.

Gems which many shoppers also claim rival premium fragrances, all for £12 or less. So, if you're in the market for a new signature, but one that could easily be factored into your weekly shop or grabbed while on a mission for picky bits, these are the 9 M&S fragrances we'd recommend - having tried them all.

The 9 chicest-smelling M&S perfumes to add to your collection

How we tested M&S' perfumes

As with all our fragrance features, we tested each scent first-hand, wearing it on our skin for full day and monitoring how the notes developed and lasted.

A picture showing 10 of M&S' perfumes laid out on a pink bedspread background.

(Image credit: Future/ M&S)

Some of these scents have also been on our radars and in our collections for some time now, especially those that bear similarities to our favourite designer blends. M&S' Apothecary scent in Warmth, for instance, has been a long-lasting favourite of Digital Beauty Writer, Naomi Jamieson, as it smells similar to Le Labo Santal 33, which she also loves, but can't bring herself to restock at its £172 price point.

How to choose the right M&S perfume for you

Choosing a new signature is very much a personal decision, as scent is subjective. That said, being aware of what notes or fragrance genres you tend to gravitate towards can help to narrow things down.

If you love warm, ambery floral fragrances, for instance, Soft Iris will likely appeal to you, but if you favour sweeter, more gourmand perfumes, Sweet Pistachio might be more up your alley - as it possesses notes of vanilla and, of course, nutty pistachio.

Helpfully, M&S's original line-up has the key notes printed right there on the front of the bottles, so you get a quick insight before you even smell them, which is especially ideal if you're shopping online.

Naomi Jamieson
Digital Beauty Writer

Naomi is a Digital Beauty Writer at woman&home, where she covers everything from makeup to skincare but specialises, particularly, in fragrance and nail trends. Through her work, Naomi shares her trend expertise and personal product recommendations. She is also a judge for woman&home's annual hair, skincare and beauty awards.

Previously, she worked as a Lifestyle News Writer for My Imperfect Life magazine, where she used her savvy for TikTok to bring readers the latest beauty buzzwords, fashion movements and must-have products.

Before that, Naomi split her time between both GoodTo and My Imperfect Life, whilst training for her Gold Standard diploma in Journalism with the NCTJ.

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