Coco & Eve quickly rose in popularity after thousands of users praised its Like A Virgin Hair Masque. Now, the brand is launching a shampoo and conditioner—and 47,000 shoppers have signed up to the waitlist.
Within 12 hours of the waitlist opening, Coco & Eve claim a new shampoo fan signed up every three seconds.
The success of the Like A Virgin Mask, one of the best hair masks, has obviously played a part, but the brand also prides itself on being vegan and sustainable, and—as far as possible—using all-natural ingredients in its formulas. The brand's new contender for best shampoo and conditioner will cost $24.90 each.
The products will feature a seven-in-one formula that aims to increase hydration, shine, softness, strength, and volume while also reducing split ends and frizz.
The shampoo incorporates coconut, avocado, and ResistHyal, a bio-active ingredient that acts on keratin infrastructure – handy since most of our hair is made of keratin.
The product also uses hyaluronic acid which, according to the brand, should give your hair a moisture increase of 51%. The conditioner uses coconut, argan, camelia, almond, avocado and pineapple fatty acids to help keep hair from looking dull – the brand's claims is that it gives hair 46% more shine.
Sounds good to us!
