Coco & Eve quickly rose in popularity after thousands of users praised its Like A Virgin Hair Masque. Now, the brand is launching a shampoo and conditioner—and 47,000 shoppers have signed up to the waitlist.
Within 12 hours of the waitlist opening, Coco & Eve claim a new shampoo fan signed up every three seconds.
The success of the Like A Virgin Mask has obviously played a part, but the brand also prides itself on being vegan and sustainable, and—as far as possible—using all-natural ingredients in its formulas. The shampoo and conditioner will cost $24.90 each.
More from woman&home:
• Best mascara—lengthen, define and volumize your lashes
• Best foundation—our beauty editor's favorite picks for all complexions
• Best cream blush—the easiest way to add a healthy and youthful glow
The products will feature a seven-in-one formula that aims to increase hydration, shine, softness, strength, and volume while also reducing split ends and frizz.
The shampoo incorporates coconut, avocado, and ResistHyal, a bio-active ingredient that acts on keratin infrastructure—handy since most of our hair is made of keratin. The product also uses hyaluronic acid which, according to the brand, should give your hair a moisture increase of 51%. The conditioner uses coconut, argan, camelia, almond, avocado, and pineapple fatty acids to help keep hair from looking dull—the brand's claims is that it gives hair 46% more shine.
If you want to try out these new cult favorites, you'll have to wait until June 15 when the products are released on the brand's website.
But don't forget there'll be 47,000 other shoppers ahead of you in the queue, good luck!
Rylee is a U.S. news writer for woman&home and My Imperfect Life who primarily covers lifestyle, celebrity, and fashion news. At times, she also reports on beauty, royals, entertainment, health, and travel. The latest fashion and beauty trends, along with any quirky travel destinations are her favorite topics to write about.
Before coming to woman&home and My Imperfect Life, Rylee originally studied journalism at Hofstra University where she explored her interests in world politics and magazine writing. From there, she dabbled in freelance writing covering fashion and beauty e-commerce for outlets such as the TODAY show, American Spa Magazine, First for Women, and Woman’s World.
When she’s not writing articles, you can find her testing out one of the many restaurants New York City has to offer and planning her next travel destination. Her other hobbies also include hiking, ballet, yoga, and reading practically any book TikTok recommends.
