Prai Ageless Throat & Décolletage Creme: the miracle product everyone's buying at M&S

Here's why the retailer can't keep the £25 Prai Ageless Throat & Décolletage Creme in stock

Prai Ageless Throat and Decolletage Creme

Prai Ageless Throat & Décolletage Creme, £25 launched into high street giant M&S almost three years ago, and our source at the brand has revealed they've been struggling to keep it in stock ever since.

At times it can feel like the skin on our throats and necks seems to be ageing twice as fast as the rest of our bodies. And there's good reason; the skin on these areas is much thinner than the skin elsewhere, meaning lines and wrinkles can often look more pronounced.

This cream, which promises to smooth, plump and firm the often-overlooked neck area, sold one jar every nine minutes at launch in M&S and sells every 60 seconds worldwide.

The Prai Ageless Throat & Décolletage Creme has won rave reviews over the years, with M&S claiming that testers of the product saw visible results in only seven days. All this easily makes it one of the most popular M&S beauty brands.

MORE: A rival to anti-ageing wonder retinol has been discovered – and could be even better

So, what makes it so great? It claims to tackle the problem area, smoothing out 'double chins, droopy jowls, and turkey neck' in a flash. 

Made with Sepilift DPHP technology to lift & tighten, hyaluronic acid - well known for its plumping properties - PRAI oil to improve elasticity, and natural extracts to help with age spots and discolouration, its chock full of things that can (hopefully) help slown down the ageing process on our delicate neck skin.

'The launch of PRAI Beauty in M&S has been a real game changer for the brand,' says Annie Toker, sales and Marketing consultant at Prai Beauty. 'We had to rapidly increase production in the US to keep up with demand. It's a real hit with the M&S customer!’ Unsurprisingly, sales of the cult neck cream doubled during lockdown earlier this year.

Prai Ageless Throat and Decolletage Creme

And it seems that the product happily lives up to its impressive claims, with plenty of M&S customers revealing it actually 'does work'.

One wrote, 'My neck felt smoother, the wrinkles and saggy neck seemed to vanish overnight. I’m not easily won over, but the results speak volumes'.

Another happy shopper said, 'I have been using it for a while now and the difference is truly amazing. It is now an integral part of my daily skin care routine, wouldn't be without it!'

And a third commented, 'I can honestly say this cream is amazing and saw the results in just 1 week. So easy to glide on', and a fourth said, 'It really does smooth out any crepiness of the neck and leaves skin feeling 'plumped' up.'

With all of the positive comments, it's probably no surprise that the Prai Ageless Throat & Décolletage Creme is so popular, it actually sells every 60 seconds across the globe.

Plus, it's on sale for just £25, meaning this is an affordable treat you can easily justify...

So what's the best way to use the much-loved cream? PRAI advise that you apply it after cleansing in both the morning and evening, using gentle upward strokes, from your cleavage to chin. It should also be used after your preferred serum, as the final step in your beauty regime. 

But the sell-out skincare fun doesn't stop there, folks, as there's also a night-time version of this best-selling neck cream available, the Ageless Throat & Décolletage Night Crème with Retinol, £35. This ingredient is famous for being proven to smooth fine lines and reduce visible wrinkles.

As you'd expect, reviews for this ‘miracle cream’ are just as glowing as those for its daytime counterpart: annula writes, ‘Just started using this product & can already feel & tell a difference in my neck & decolletage. I have lots of issues with allergic reactions to skin care, but I am fine with this.’

Another reviewer EastCoastGirl adds, ‘During lockdown I have taken the time to look after my skin and use this every night. The difference is unreal - helps with FaceTime and zoom scraggy necks!’

You can snap up both the day and night creams in the Day and Night Rescue Duo, £45 on Lookfantastic.

So perhaps this is the solution to banishing that turkey neck for good? We guess we'll just have to buy it and try it for ourselves!

Prai skincare is available to shop at M&S, Lookfantastic and QVC.

Amy Hunt

Amy Hunt is an experienced digital journalist specialising in homes, interiors and hobbies. She began her career working as the features assistant at woman&home magazine, before moving over to the digital side of the brand where she eventually became the Lifestyle Editor up until January 2022. Amy won the Digital Journalist of the Year award at the AOP Awards in 2019 for her work on