No7 have launched a brand new retinol product, which was met with the most waitlist sign-ups ever.
The Boots brand has become a staple favourite in households across the country for its forward-thinking and highly effective products.
Ever since the brand launched its effective Protect & Perfect range back in 2007, fans have been in love with the line’s skincare products.
And this love means that any new release goes straight on our to-buy lists.
So it’s no surprise that No7’s new release gained a massive waiting list before it even hit shelves.
'No7 Advanced Retinol 1.5% Complex Night Concentrate is our first ever night concentrate created with a combination of two of the most powerful age-defying technologies in skincare in one expert formula,' writes the brand.
'This supercharged concentrate actively targets the visible sign of ageing and dullness to kick start surface skin renewal from the very first application, working night after night to deliver visibly younger looking skin'.
The brand opened up their waiting list for the new product two weeks ago and in just 24 hours it raked up a huge 48,000 sign ups.
And the new drop already has a host of five-star reviews from members of the Boots review panel.
'This is amazing!' raved one. 'Absorbs easily, a nice aroma and really pleased with the results after three weeks.
'My skin is no longer full, it looks healthier and glowing. Will definitely continue to use this product as part of my beauty routine'.
'I immediately noticed a difference to my skin,' wrote another. 'I used every other night and then built up gradually to every night. My skin the next morning was really smooth and my complexion was much improved. It is such a great price for a retinol product and you will definitely see and feel the benefits on your skin.'
'This is so light and absorbs well,' added another. 'I have been building up use gradually as per the instructions and my skin looks brighter and feels softer. It has a nice scent and leaves my skin feeling fresh'.
Another wrote, 'This has made me look so bright and smooth I can't believe the difference it has made in such a short time'.
The product is even on an introductory offer at the moment so it's the perfect time to try!
Aleesha is digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a Rioja- and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she stalked the royals via breaking news alerts on her Apple Watch.
Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a good slathering of SPF and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).
But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines. Being a product specialist on a brand for bold women (and living the single life) means that Aleesha also knows a thing or two about the must-buy sex toys, so she relishes in unleashing her inner Carrie Bradshaw on our sex & relationships pages.
When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group.
Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.
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