Boots reveals there’ll be two major changes to their Advantage Card
The changes will come into effect in March 2020
If you’re a Boots customer, there’s a chance you’ve got an Advantage Card in your purse. But the pharmacy has revealed there’ll be two new changes to their rewards scheme.
Unfortunately, this will result in a significant cut of points for Boots customers who are part of their Parenting Club and Over 60s schemes.
From March 2020, they will be cutting both schemes by 20 per cent. This means that shoppers will earn eight points for every £1 spent, instead of the previous ten points per £1 spent.
However, if you’re not a member of any of these schemes, your scheme will remain the same following the 20 per cent cut. Customers with normal advantage cards currently receive four points for every £1 spent.
Boots announced the change in an email to customers which read, 'We're changing the points you get in Parenting Club, from 10 points per £1 you spend in Baby, to 8 points.
'However, that's still 4 more points than the standard Advantage Card reward of 4 points per £1. And, as this change isn't due until 16th March, you can still make the most of 10 points for every £1 on Baby for the next 2 months.'
'Plus, we recently extended the age range from 3-5 years - so you get to enjoy two more years of 8 points!'
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A spokeswoman told Mirror Money that the changes have been introduced to further invest in rewards for customers.
She said, “We can confirm that we are making some changes to our Boots Advantage Card Parenting Club and Over 60s Rewards loyalty programmes from March 16 2020.
"Customers who are part of Over 60s Rewards will now earn 8 points for every £1 spent on Boots own brand and exclusive products.
"Boots Parenting Club customers will receive 8 points per £1 spent on their baby shop. Parenting club members will continue to get free gifts at key stages of their journey and personalised special offers.”
“The Boots Advantage Card remains one of the most generous loyalty schemes in the UK, with members earning 4 points for every £1 spent. Each point is worth 1p. We are making changes so we can further invest in what we offer our members. We want to continue to give them great value on the products we know they will love.”
Lucy Buglass is a Digital Writer specialising in TV, film and lifestyle content and has written for What's On TV, GoodtoKnow and Whattowatch.com. She's passionate about entertainment and spends most of her free time watching Netflix series, BBC dramas, or going to the cinema to catch the latest film releases. In her spare time, she writes film and television reviews for JumpCut Online and her own blog, Lucy Goes To Hollywood.
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