Beauty news klaxon! Cult bodycare brand Aveeno has branched into haircare. The brand is loved all over the world and is a known favourite of Jennifer Aniston, who is a former brand ambassador and has used the body lotion since her teens.
A household name around the world, Aveeno has worked with dermatologists for more than 70 years to ensure our skin's biggest needs are met – expertise that they're now applying to the world of haircare.
The new hair products, which launched in the US last year, all focus on caring for your scalp on top of your hair's individual needs. There are six different Aveeno shampoo and conditioner pairings to choose from depending on your biggest hair concern – be that lack of moisture, volume or shine.
“Our scalp can be considered as an extension of the skin on our faces and has unique properties, which means our chosen haircare products should be doing more than just focusing on the hair strands themselves," explains trichologist Stephanie Sey. "The clarity of our scalp and hair follicles is a key indicator of true scalp health, therefore the quality and ingredients of products we buy are of great importance."
More from woman&home:
- The best hair dryers for a professional level blow dry at home
- The best hair straighteners to smooth, style and care for your hair
- Short hairstyles for women: celebrity haircuts to inspire your next 'do
The formulas are all sulphate-free and formulated to respect your scalp and hair's natural pH level, and contain the brand's hero ingredient colloidal oat.
"By ensuring we are using the right products to fully cleanse the scalp, clearing product residue and dead skin build up, in addition to providing essential moisture and nourishing properties, we can achieve the results of strong and healthy-looking hair," Sey adds.
All 12 of the new Aveeno shampoo and conditioners are clinically proven to relieve a dry, itchy or sensitive scalp. Intrigued? Check out some of the new products for yourself below.
Shop Aveeno Shampoo and Conditioner at Boots
Will you be giving these a whirl?
-
Shoppers say this magnesium lotion for sleep minimizes the effects of insomnia—and it's only £10BetterYou's magnesium lotion for sleep promises to support a restful night’s sleep by naturally relaxing tired muscles. Here's why you need it, ASAP
By TI Media •
-
I tried the new L'Oreal pure retinol serum for a month and these are my honest thoughts
The L'Oreal pure retinol serum has been 22 years in the making, so it packs a serious anti-aging punch. But is the Revitalift worth the hype? You bet
By Fiona Embleton •
-
How to shave your legs—5 tips for the best results
Ready for silky-smooth skin? Start with this refresher on how to shave your legs
By Woman and Home •
-
This hydrating shampoo and conditioner already has a 28,000 person waitlist
Over 28k shoppers are waiting eagerly for the launch of Coco & Eve's new shampoo and conditioner
By Rylee Johnston •
-
Meghan Markle's favorite beauty brand just announced a rare summer sale
Skincare brand Tatcha is having a rare beauty sale featuring some of Meghan Markle's go-to products
By Rylee Johnston •
-
Meghan Markle's favorite drugstore mascara is under £8 for a limited time only
Meghan Markle's favorite mascara is way more affordable than you'd expect
By Caitlin Elliott •
-
Does sunscreen expire? We answer all your SPF questions and reveal our fave products
Wondering does sunscreen expire, if sunburn turns into a tan or what SPF actually stands for? We've got you
By Jess Beech •
-
The best lightweight foundation for sheer coverage and natural radiance
These are the best lightweight foundations for every skin type and budget
By Fiona McKim •
