2022 Prime Day beauty deals you don't want to miss – including Coco & Eve, Murad and Babyliss

Our edit of Prime Day beauty deals to snap up before the sale ends – across skincare, hair and beauty tech devices

Collage of three of the best amazon prime day beauty deals by coco & eve , urban decay, shark
(Image credit: Future)

Amazon Prime Day beauty deals might not be the very first thing we think of when it comes to Prime Day shopping, but they are often a brilliant way to save money on hugely popular, premium beauty products.

While Amazon Prime Day is better known for mega-discounts on electronics, there are some unbelievable savings on beauty to be snapped up as well. But knowing where to start during this 48-hour shopping extravaganza can be overwhelming - there are over 8,000 Prime Day beauty deals this year!  That's why our expert beauty editors have curated this list. Every product recommended here is a favorite of our beauty team and the deals are genuinely good discounts that you won't see every other day. 

From big discounts such as 31% off the Shark Hair Dryer to savings of up to 40% off Elemis skincare, 30% off Ren Clean Skincare, and juicy discounts on L'Oreal Paris Hair Care staples, there's a lot for beauty fans to be excited about this Prime Day. And while Amazon may have extended its offering to two days instead of one, some of the most popular beauty bargains are starting to sell out.

You’ll need a Prime membership to take advantage of these amazing deals though – so make sure that you sign up for a free 30-day trial with Amazon now.

US Amazon Prime Day beauty deals: quick links

UK Amazon Prime Day beauty deals: quick links

Top Prime Day beauty deals

Best Amazon Prime Day hair deals

Coco & Eve Like a Virgin Hair Masque | US Deal: $39.99

Coco & Eve Like a Virgin Hair Masque | US Deal: $39.99  $31.92 (save $7.98) | Amazon

This cult mask is the holy grail when it comes to hair care. As well as smelling absolutely delicious, this huge-selling perfecting treatment nourishes and repairs hair from the inside for healthier locks.

BaBylissPRO Nano Titanium Spring Curling Iron | US Deal: $59.99

BaBylissPRO Nano Titanium Spring Curling Iron | US Deal: $59.99 $47.99 (save $12)| Amazon

Create beachy waves and glamorous curled styles with this ultra large-barrelled curling iron. It offers five temperature settings and is made of smooth, snag-free titanium for easy styling at home.  

L'ANGE HAIR Le Volume 2-in-1 Titanium Brush Dryer Black | US Deal: $119

L'ANGE HAIR Le Volume 2-in-1 Titanium Brush Dryer Black | US Deal: $119 $71.20 (save $47.80)|Amazon

Say hello to the easiest-ever bouncy blow-dry. This model is made with slick titanium plates to help seal the cuticle for less frizz and tons of shine while styling. This is a bestseller, even when a sale isn't on - so be sure to snap yours up at this fantastic price.

Color Wow Dream Coat Supernatural Spray | US Deal: $28

Color Wow Dream Coat Supernatural Spray | US Deal: $28 $19.60 (save $8.40)| Amazon

This cult shine spray creates a glossy, frizz-resistant coating on the hair that lasts all day. It's beloved by hair pros and beauty editors alike and rarely discounts so we'll be stocking up! 

Wet Brush Paddle Detangler | US Deal: $13.79

Wet Brush Paddle Detangler | US Deal: $13.79 $10 (save $3.79) | Amazon
Wet Brush make some of the most gentle, and useful, hair brushes in the 'biz. This one has a lovely large cushion paddle base that's particularly great for long, thick locks - or de-knotting tangly kids' hair with ease. 

BaBylissPRO Nano Titanium Hair Dryer | US Deal:  $94.99

BaBylissPRO Nano Titanium Hair Dryer | US Deal: $94.99 $75.99 (save $19) | Amazon

The BaBylissPRO Nano Titanium Hair Dryer features 2000-watt power, as well as a lightweight ergonomic handle to make styling easier. The special Nano Titanium Ionic Technology also means hair dries faster, with less frizz, for smoother, healthier-looking locks.

Klorane Dry Shampoo with Oat Milk | US Deal:  $20

Klorane Dry Shampoo with Oat Milk | US Deal: $20 $14 (save $6) | Amazon

This nourishing dry shampoo is much gentler on the scalp than most, with natural ingredients that are kinder to this delicate area. This nifty product is also great for creating volume and texture when your hair needs a styling boost. 

Pureology Strength Cure Shampoo & Conditioner | US Deal: $67

Pureology Strength Cure Shampoo & Conditioner | US Deal: $67 $46.90 (save $20.10) | Amazon

As those who color their hair will know, dyes can often strip moisture from the hair and leave your ends feeling dry. To combat dehydrated locks and add some life back into lengths, this Pureology shampoo and conditioner duo works to revive and strengthen all hair types. 

Nioxin System Kit: Thickening Shampoo, Conditioner & Scalp Treatment | US Deal: $45

Nioxin System Kit: Thickening Shampoo, Conditioner & Scalp Treatment | US Deal: $45 $31.50 (save $13.50) | Amazon

This three-step kit will help repair and rebuild hair for thicker, healthier locks as well as scalp care. It includes the Nioxin Scalp Shampoo to remove dirt and sebum, Scalp Conditioner for hair strength, and a Scalp & Hair Treatment to increase the volume of each hair strand.

Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum | US Deal:  $68

Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum | US Deal: $68 $47.60 (save $20.40) | Amazon

The GrandeLASH-MD Lash Enhancing serum nourishes, strengthens and protects lashes from root to tip. It also enhances their flexibility, shine, and overall health, so you can bid farewell to falsies and extensions. Simply put, this cylinder-shaped tube is magic on a shelf.

Remington Shine Therapy Advanced Ceramic Hair Straighteners| UK Deal:

Remington Shine Therapy Advanced Ceramic Hair Straighteners| UK Deal: £79.99 £22.80 (save £57.19) Amazon
You'll rarely see a pair of hair straighteners for such a low price, particularly not a premium model like this. As well as smooth ceramic plates Remington's stylers have 9 heat settings and are infused with Argan oil to add shine and nourish as they go. 

Shark STYLE iQ Ionic Hair Dryer & Styler | UK Deal £229.99

Shark STYLE iQ Ionic Hair Dryer & Styler | UK Deal £229.99 £149.99 (save £80) | Amazon

This hyper-desirable dryer is powerful, gentle, and boasts completely unique intelligent attachments that adapt to your hair type for gentle, salon-level styling. Our beauty editor's Shark hair dryer review says it all - this is a hair tool well worth the investment. 


Bed Head by TIGI Recovery Moisture Shampoo and Conditioner Set for Dry Damaged Hair | UK Deal: £31.50

Bed Head by TIGI Recovery Moisture Shampoo and Conditioner Set for Dry Damaged Hair | UK Deal: £31.50 £10.19 (save £21.31) | Amazon

Say goodbye to dry and damaged hair with this supersize shampoo and conditioner duo. Designed to moisturize, hydrate, and cleanse, you can be sure of a salon-quality finish to your hair. Plus, the 750ml size is ideal for those with longer hair who get through standard bottles too quickly. 

Best Amazon Prime Day skincare deals

Vichy Mineral 89 | US Deal: $39.99

Vichy Mineral 89 | US Deal: $39.99 $27.99 (save $12) | Amazon

This iconic serum is like a tall glass of water for your skin. It's made with ultra-hydrating hero ingredient hyaluronic acid plus Vichy's mineral water and can be applied morning and night for a soft, plumped, and dewy complexion. 

ELEMIS Skin Wellness Collection | US Deal:  

ELEMIS Skin Wellness Collection | US Deal: $68 $47.60 (save $20.40) | Amazon

You're already saving money on this brilliant gift set, which contains five hero Elemis products, delivering a full morning to night skincare routine. Enjoy a selection of the brand's cult classics, including the Pro-Collagen Cleansing Balm and Dynamic Resurfacing Facial Pads.

Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil | US Deal:  $40

Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil | US Deal: $40 $28 (save $12) | Amazon

Crafted by the experts at Sunday Riley, this skincare hero features a nourishing blend of cold-pressed, red raspberry, and evening primrose seed oils - plus antioxidant-rich golden turmeric extract. With continued use, your complexion will look healthier, softer, and more radiant.

LANEIGE Lip Sleeping Mask | US Deal: $24

LANEIGE Lip Sleeping Mask | US Deal: $24 $15.40 (save $8.60) | Amazon

This nourishing lip mask is packed full of hydrating properties, Vitamin C, and antioxidants to improve the texture of your lips while you sleep. It glides on easily and smells wonderful. A real treat for your lips. 

WEILY Makeup Mirror | US Deal:  $40.99

WEILY Makeup Mirror | US Deal: $40.99 £24.99 (save $16) | Amazon
The best makeup mirrors do so much more than just reflect. This high-tech device has 21 dimmable LED lights, a choice of two magnification levels, and adjustable angles so you never miss a spot. The clever little well in the base provides storage for your beauty tools too.

Bioderma Sensibio H2O Micellar Water | US Deal:  $16.99

Bioderma Sensibio H2O Micellar Water | US Deal: $16.99 $11.24 (save $5.75) | Amazon

This speedy cleanser is an absolute classic, loved by makeup artists and skincare experts and has just won a woman&home clever skincare award 2022. Stocking up on staples is the smartest way to shop Prime Day beauty deals - we'll take five of these, please!

St. Tropez Self Tan Classic Bronzing Mousse | US Deal:  $42

St. Tropez Self Tan Classic Bronzing Mousse | US Deal:  $42 $29.40 (save $12.60) | Amazon

This iconic tan is a bestseller year after year, decade after decade due to its reliable, sun-kissed results and easy-to-apply formula making it one of the best self tans on the market. The latest variation is also packed with hydrating properties to keep skin looking its best for up to 10 days after application.

Neocutis Neo Firm Neck and Décolleté Firming Cream| US Deal: $135

Neocutis Neo Firm Neck and Décolleté Firming Cream| US Deal: $135 $66.15 (save $68.85) | Amazon

This cream boasts multiple five-star reviews and is formulated with Glycolic Acid and Vitamin C. It promises to boost elastin and collagen to firm the skin, as well as diminish the appearance of age spots and uneven skin tone. Apply in the AM or PM and let it work its magic.

Peter Thomas Roth Instant Firm x Temporary Face Tightener | US deal: $49

Peter Thomas Roth Instant Firm x Temporary Face Tightener | US deal: $49 $34.30 (save $14.70) | Amazon

This premium skincare buy has earned itself a reputation as being one of the best on the market. This is the ultimate face mask for getting rid of fine lines and wrinkles, tackling crow's feet, enlarged pores and nasal-labial folds, as well age spots in one swoop. 

PMD Personal Microderm Classic - At-Home Microdermabrasion Machine with Kit for Face & Body | US Deal: $159

PMD Personal Microderm Classic - At-Home Microdermabrasion Machine with Kit for Face & Body | US Deal: $159 $95.40 (save $63.60) | Amazon

Fans of microdermabrasion facials will be familiar with the glow you are left with after leaving the salon. By exfoliating and sucking away dead skin cells, this tool reveals smooth and youthful skin at home. Be sure to familiarise yourself with the process before using, though, so as not to compromise your skin barrier.  

FOREO LUNA 3 for Normal, Combination and Sensitive Skin Skin Care Device| US Deal: $219

FOREO LUNA 3 for Normal, Combination and Sensitive Skin Skin Care Device| US Deal: $219 $131.40 (save $87.60) | Amazon

This skincare tool is a vibrant addition to your bathroom cabinet, as well as a great addition to your skincare routine. You'll soon notice the difference when using this skincare tool if you use it to massage for a few minutes a day. Skin appears brighter and fresher, thanks to increased circulation. 

Farmacy Natural Makeup Remover, US Deal: $36

Farmacy Natural Makeup Remover, US Deal: $36 $27 (save $9)| Amazon

This gentle cleanser is kind to your skin and the environment. Formulated with sunflower and ginger root oils, it gently removes makeup without stripping or dying.


CeraVe SA Smoothing Cleanser for Dry, Rough, and Uneven Skin UK Deal: £12.50

CeraVe SA Smoothing Cleanser for Dry, Rough, and Uneven Skin UK Deal: £12.50 £7 (save £5.50)| Amazon

This congestion-clearing cleanser is an absolute bargain at the best of times, but even more so with this excellent discount. It contains salicylic acid, which is the gold star ingredient for oily or blemish-prone skin, yet is gentle enough to use daily. 

Murad Environmental Shield VITA-C Glycolic Brightening Serum| UK Deal:

Murad Environmental Shield VITA-C Glycolic Brightening Serum| UK Deal: £73 £54.75 (save £18.25)| Amazon

Murad makes some of the hardest-working skincare money can buy - and this is no exception. Combining skin-protecting Vitamin C with smoothing, radiance-boosting glycolic acid, this serum offers a double-whammy effect and boosts collagen production to boot. 

FOREO UFO mini Smart Mask Treatment Device | UK Deal: £115

FOREO UFO mini Smart Mask Treatment Device | UK Deal: £115 £50 (save £65) | Amazon

This handy little device provides a tech-built face mask that uses thermos, cryo, and LED light therapy and gets to work in just 90 seconds. Powered by Bluetooth or your smartphone, the thermo-therapy opens up your pores whilst infusing a nourishing serum of your choice below the skin's surface. 

Best Amazon Prime Day makeup deals

Urban Decay Naked3 Eyeshadow Palette | US Deal: $54 $49.98 (save $4.02) | Amazon

Urban Decay Naked3 Eyeshadow Palette | US Deal: $54 $49.98 (save $4.02) | Amazon

Makeup buys truly don't get more iconic than Urban Decay's Naked Palette. Packed with ultra-wearable shades in pigmented easy-to-blend formulations, this is the only palette you'll need all year.

Real Techniques Everyday Essentials Makeup Brush Set | US Deal: $19.99

Real Techniques Everyday Essentials Makeup Brush Set | US Deal: $19.99 $14.95 (save $5.51) | Amazon

Investing in good-quality makeup brushes is a must if you really want your products to look their best. Real Techniques provides the perfect kits to cover all bases, and this skin-focused set is sure to have you feeling flawless. 

NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette - Warm Neutrals | US Deal:

NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette - Warm Neutrals | US Deal: $18 $11.70 (save $6.30) | Amazon
Everyone needs a great eyeshadow palette in their lives and this one has all bases covered with on-trend warm shades and useful neutrals you'll use down to the pan. NYX Professional Makeup is known for strong pigment at excellent prices, making this deal even more of a steal.


Anastasia Beverly Hills DIPBROW Pomade | US Deal: $21

Anastasia Beverly Hills DIPBROW Pomade | US Deal: $21 $14.70 (save $6.30) | Amazon

What Anastasia Soare - aka Anastasia Beverly Hills - doesn't know about eyebrows isn't worth knowing. And this is the Hollywood brow queen's most iconic product, a buildable waterproof gel that defines and fill in gappy arches in 11 ultra-natural shades.

Mylee The Full Works Gel Nail Polish LED Lamp Kit, 8x MYGEL Colours, Top & Base Coat | UK Deal: £130

Mylee The Full Works Gel Nail Polish LED Lamp Kit, 8x MYGEL Colours, Top & Base Coat | UK Deal: £130 £90.99 (save £39.01) | Amazon

Keeping up with regular nail appointments can be tricky, and also puts a strain on your purse. With this full gel kit from Mylee you can recreate that salon finish from the comfort of your home, without splurging. It also comes with handy polish remover and cuticle oil to really offer that premium experience.

Urban Decay All Nighter Makeup Setting Spray | UK Deal: £27

Urban Decay All Nighter Makeup Setting Spray | UK Deal: £27 £18.25 (save £8.75) | Amazon

Not only is this setting spray by Urban Decay one of the originals on the market, but it is also one of the best. Ideal for all skin types, it will keep any face of makeup in place all day long - a must in the warmer months.  

Elemis Superfood Glow Priming Moisturizer | UK Deal:  £40

Elemis Superfood Glow Priming Moisturizer | UK Deal: £40 £21.27 (save £18.73) | Amazon

For flawless, dewy skin, this silicone-free formula primes and hydrates for a smoother and more radiant complexion. Part skincare, part primer, it's a great hybrid product for nourishing your skin while creating the perfect base. 

Nutronics Beauty Lash Lift Kit | UK Deal:  £19.95

Nutronics Beauty Lash Lift Kit | UK Deal: £19.95 £15.96 (save £3.99) | Amazon

A lash lift is a great way to make the most of your lashes, without resorting to potentially damaging extensions (that are also costly and in all honesty, a bit of a faff!) This lash lift kit will save you money, priced at just over £20 for 6-12 months of treatments, and is very user-friendly.

Max Factor Miracle Veil Radiant Loose Face Powder |UK Deal:  £10.99

Max Factor Miracle Veil Radiant Loose Face Powder |UK Deal: £10.99 £7.99 (save £3) | Amazon

This cult classic makeup buy has been a favorite among shoppers and makeup artists alike for decades. From fixing makeup into place to mattifying oily shine, Max Factor's Miracle Veil Loose Powder does it all, including adding a subtle glow to your finished makeup look - a great buy for dewy makeup.

WUNDERBROW Waterproof Eyebrow Gel | UK Deal:  £20

WUNDERBROW Waterproof Eyebrow Gel | UK Deal: £20 £10 (save £10) | Amazon

This iconic eyebrow definer is an easy swipe-on gel that contains fibers to naturally bulk out sparse areas and can last for up to three days. There is a variety of shades to choose from so you can find your perfect match.

Best Amazon Prime Day dental deals

Waterpik Aquarius Water Flosser | US Deal: $79.99

Waterpik Aquarius Water Flosser | US Deal: $79.99 $44.99 (save $25) | Amazon

For a brighter smile, as well as investing in one of the best whitening toothpastes, a high-tech flosser is a useful tool. This professional-grade device leverages technology to help remove plaque and build-up for a faster, deeper, and more precise clean than manual floss. This model comes with 10 Settings and seven tips for multiple uses and needs. There's nothing better, folks. 

Colgate Optic White Overnight Teeth Whitening Pen |US Deal: $23.72

Colgate Optic White Overnight Teeth Whitening Pen |US Deal: $23.72 $17.48  (save $7.51)| Amazon

This innovative whitening pen is a nifty tool for refreshing your pearly whites overnight. The pen features a precision brush to target the surface of each tooth, so it's easier to control the amount distributed. The formula is safe for sensitive teeth and gums - so it's gentle enough to use regularly. 


What to consider when shopping for Amazon Prime Day beauty deals

It's not always about how much you'll save but the quality of the product you're saving on. A product with a cult following or great reviews with any kind of saving is a bonus and if it's a high percentage off the original price, even better. 

While a saving of $10, $5, or even $2 may not seem much on its own, popping all your regular essentials in your virtual basket will soon result in some big savings. Beauty products can range from anything from less than $1 to hundreds. To know if you're getting a good deal, get clued up on how much products from that beauty range usually cost.

Big beauty sales aren't quite as prominent or regular as fashion sales, so take advantage of deals when you can. When it comes to high-end designer brands like Dior and Chanel, sales are often few and far between, but there are many reputable brands, like failsafe makeup champions Max Factor and Maybelline, and luxe tanning brand St. Tropez on offer.

Lauren Hughes

Lauren is the former Deputy Digital Editor at woman&home and became a journalist mainly because she enjoys being nosy. With a background in features journalism, Lauren worked on the woman&home brand for four years before going freelance. Before woman&home Lauren worked across a variety of women's lifestyle titles, including GoodTo, Woman's Own, and Woman magazine.

With contributions from