18 Amazon Prime Day beauty deals actually worth buying—including Olay, Elemis, and Elizabeth Arden

Our edit of the best Amazon Prime Day beauty deals for beauty lovers

a collage of some of w&h's best Amazon Prime Day beauty deals picks - the Foreo Luna Mini 2, Philips Lumea device with attachments and Elemis pro-collagen cleansing balm - on a purple background
(Image credit: Future/Amazon)

Looking for Amazon Prime Day beauty deals might not be front of mind when it comes to shopping during Prime Day, but they are often a brilliant way to save money on very popular, very premium beauty products.

The Amazon Prime Day deals event is better known for its mega-discounts on electronics, but there are some unbelievable savings on beauty to be snapped up too. But knowing where to start during this 48-hour shopping extravaganza can be slightly overwhelming—there are over 13,000 Prime Day beauty deals this year! 

That's why our expert beauty editors have curated this list of the very best beauty deals on offer on Amazon Prime Day. Every product recommended here is a favorite of our beauty team and the deals are genuinely good discounts that you won't see every other day. 

Whether you want to bulk buy your favourite classic high street brands or invest in a premium product with a hefty discount, our list of the best beauty deals will have a product to suit your needs. 

From big savings on the best hair dryers to cult brands like Elizabeth Arden, Elemis and Cerave dropping their prices by a huge 50%, there is a lot for beauty fans to be excited about this Prime Day. 

And while Amazon may have extended their offering to two days instead of one, some of the most popular beauty bargains are starting to sell out.

You’ll need a Prime membership to take advantage of these amazing deals though – so make sure that you sign up for a free 30-day trail with Amazon now.

UK Amazon Prime Day beauty deals—quick links

US Amazon Prime Day beauty deals—quick links

What to consider when shopping for Amazon Prime Day beauty deals

It's not always about how much you'll save but the quality of the product you're saving on. A product with a cult following or great reviews with any kind of saving is a bonus and if it's a high percentage off the original price, even better. 

While a saving of $10, $5, or even $2 may not seem much on its own, popping all your regular essentials in your virtual basket will soon result in some big savings. 

Beauty products can range from anything from less than $1 to hundreds, even thousands. To know if you're getting a good deal, get clued up on how much products from that beauty range usually cost.

Big beauty sales aren't quite as prominent or regular as fashion sales, so take advantage of deals when you can. When it comes to high-end designer brands like Dior and Chanel, sales are often few and far between, but there are many reputable brands, like failsafe makeup champions Max Factor and Maybelline, and luxe tanning brand St Tropez on offer.

Top Prime Day beauty deals

Best Amazon Prime Day dental deals

Philips Sonicare Rechargeable Electric Toothbrush | US Deal: $89.95 

Philips Sonicare Rechargeable Electric Toothbrush | US Deal: $89.95 $129.99 (save $40.04) | Amazon US

For a brighter smile, this do-it-all toothbrush gently, but effectively whitens teeth in just one week. It also protects your precious pearly whites with a pressure sensor, which pulses to alert when you're brushing too hard against gums etc. Customize your brushing experience with three intensities and three modes: Clean, White, and Gum Care.

Waterpik Cordless Plus Water Flosser | US Deal: $31.99 

Waterpik Cordless Plus Water Flosser | US Deal: $31.99 $39.99 (save $8) | Amazon

This professional-grade flosser leverages technology to help remove plaque and build-up—faster, deeper, and more precisely than manual floss. Better gum and dental health? There's nothing better, folks.

  $39.99 

Crest 3D Whitestrips |US Deal:  $39.99 $59.99 (save $20) | Amazon

The fastest, most robust teeth-whitening system on the market—now under $40. The lightweight, handheld device weakens and eliminates stains, backed by water-resistant technology and disposable function. This gadget far exceeds the performance of traditional strips on their own.

Best Amazon Prime Day hair deals

Remington Shine Therapy Advanced Ceramic Hair Straighteners | UK Deal: £79.99

Remington Shine Therapy Advanced Ceramic Hair Straighteners | UK Deal: £79.99 £20.99 (save £59) | Amazon

A straightener that also gives us glass-like shine—where do we sign up? This clever tool also helps protect from the heat damage straighteners can cause, making it a beauty editor's favorite, too. The ceramic coated plates are infused with Moroccan Argan Oil with Vitamin E, for a smoother finish. Plus, $29 for straighteners - we're here for that!

REVLON Pro Collection Salon One-Step Hair Dryer and Volumizer | UK Deal: £59.99

REVLON Pro Collection Salon One-Step Hair Dryer and Volumizer | UK Deal: £59.99 £33.99 (save £26) | Amazon

Say hello to the easiest-ever bouncy blow-dry. The 2-inch barrel glides through the hair to detangle, smooth and volumize, right from the root. This is a bestseller, even when a sale isn't on - so be sure to snap yours up at this fantastic price.

Bed Head by Tigi Urban Antidotes Recovery Moisture Shampoo and Conditioner | UK Deal: £31.50

Bed Head by Tigi Urban Antidotes Recovery Moisture Shampoo and Conditioner | UK Deal: £31.50 £11 (save £20.50) | Amazon

This one is an absolute steal! Our favorite hydrating shampoo and conditioner duo for just £10—it's tempting to buy in bulk! Tigi calls this 'rehab for hair' thanks to its deeply hydrating properties.

RevitaLash Advanced Eye Conditioner | US Deal:  $68.60 

RevitaLash Advanced Eye Conditioner | US Deal: $68.60 $98 (save $29.40) | Amazon

The RevitaLash is a serum that nourishes, strengthens, and protects lashes from root to tip. It also enhances their flexibility, shine, and overall health—so you can bid farewell to falsies and extensions. Simply put, this cylinder-shaped tube is magic on a shelf.

COLOR WOW Dream Coat Supernatural Spray | US Deal:  $19.60 

COLOR WOW Dream Coat Supernatural Spray | US Deal: $19.60 $28 (save $8.40) | Amazon

A godsend against humidity, the Supernatural Spray revives mops of frizzy, unruly hair in a spritz. With lightweight, heat-activated polymer tech, the dream coat works in overdrive to help strands look sleek, silky, and smooth upon application; and the formula won't weigh them down or make them feel greasy. 

Revlon One-Step Hair Dryer & Styler | US Deal:  $33.99 $

Revlon One-Step Hair Dryer & Styler | US Deal: $33.99 $49.99 (save $16) | Amazon

This dryer-styler hybrid helps dry, smooth, style, and tame hair in a fraction of the time. Backed by flexible, tangle-free bristles, the brush simplifies and expedites the process tenfold, helping users achieve salon-worthy locks from home (sans heat damage to boot!). 

Best Amazon Prime Day skincare deals

£30

Elizabeth Arden Eight Hour Cream Intensive Daily Face Cream Moisturizer | UK Deal: £30 £16.87 (save £13.13) | Amazon

This daily lotion promises to moisturize the skin for up to eight hours, like its original namesake. A beauty editor's favorite, the moisturizer from this cult classic range leaves skin feeling revitalized and healthy-looking throughout the day. Plus, it protects the skin from the effects of extreme weather and climate conditions.

Olay Regenerist Firming Anti-Ageing Cream Moisturiser | UK Deal: £30

Olay Regenerist Firming Anti-Ageing Cream Moisturiser | UK Deal: £30 £12.50 (save £17.50) | Amazon

Olay is a customer favorite thanks to their reliable results. This classic moisturizer, formulated with Powerful Amino-Peptide Complex II, is firming and anti-aging.

£11.49

L'Oreal Paris Revitalift Anti Wrinkle + Firming Pro Retinol Eye Cream| UK Deal: £11.49 £4.80 (save £6.69) | Amazon

Retinol is one of the main beauty buzzwords of the past few years—and with good reason. The use of Vitamin A on skin has been proven to reduce wrinkles and this nifty eye cream is a great place to start.

FOREO LUNA mini 2 Facial Cleansing Brush and Anti-aging Skin Care Device| UK Deal: £130.44

FOREO LUNA mini 2 Facial Cleansing Brush and Anti-aging Skin Care Device| UK Deal: £130.44 £62.37 (save £68.07) | Amazon

This skincare tool is a vibrant addition to your bathroom cabinet, as well as being a great addition to your skincare routine. You'll soon notice the difference when using this skincare tool if you use it to massage for a few minutes a day. Skin appears brighter and fresher, thanks to increased circulation. 


This Works Deep Pillow Spray | UK Deal: £19.50

This Works Deep Pillow Spray | UK Deal: £19.50 £12.75 (save £6.75) | Amazon

Though not strictly a beauty buy, we couldn't resist popping this on here. Ask anyone who's used this calming pillow mist, like its name promises, it really does work. And, after all, sleep is the number one beauty secret.


Elemis Pro-Collagen Cleansing Balm | UK Deal: £44

Elemis Pro-Collagen Cleansing Balm | UK Deal: £44 £28.60 (save £15.40)| Amazon

This super-rich cleansing balm will remove even the most stubborn of eye makeup in a smooth and soothing transition to bare-faced. Plus, it doubles up as an incredibly hydrating mask if left on overnight.

TriPollar STOP X Facial Skin Tightening Machine | US Deal:  $271

TriPollar STOP X Facial Skin Tightening Machine | US Deal: $271 $399 (save $128) | Amazon

The TriPollr STOP X leverages cutting-edge technology to tighten and smooth the skin, produce collagen and elastin, and improve overall tone and texture. Above all, it's one of the best skincare devices that delivers professional-grade results.

Peter Thomas Roth Water Drench Moisturizer | US Deal:  $36.40 

Peter Thomas Roth Water Drench Moisturizer | US Deal: $36.40 $52 (save $15.60) | Amazon

Much like a tall glass of water in the middle of the desert, The Peter Thomas drench moisturizer is a miracle for those with dehydrated complexions. Its fluffy-light texture is packed with loads of hyaluronic acid, designed to help reduce fine lines and wrinkles and provide much-needed hydration.

Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil | US Deal:  $28 

Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil | US Deal: $28 $40 (save $12) | Amazon

Crafted by the experts at Sunday Riley, this skincare hero features a nourishing blend of cold-pressed, red raspberry, and evening primrose seed oils; plus antioxidant-rich golden turmeric extract. With continued use, your complexion will look healthier, softer, and more radiant.

Best Amazon Prime Day makeup deals

Niré Beauty Essential Glow Set Glitter Makeup Brushes with Makeup Brush Holder and Facial Cleansing Brush | UK Deal: £39.95

Niré Beauty Essential Glow Set Glitter Makeup Brushes with Makeup Brush Holder and Facial Cleansing Brush | UK Deal:£39.95 £27.50 (save £12.45) | Amazon

A complete professional makeup brush set, which has been hand-crafted with soft fibers for a flawless finished look. Plus this set is vegan friendly, cruelty-free, and earth conscious.

Eylure DYBROW Eyebrow Dye Kit | UK Deal: £7.50

Eylure DYBROW Eyebrow Dye Kit | UK Deal: £7.50 £4.19 (save £3.31) | Amazon

Long-lasting color for dark, glossy lashes and brows—this is one of our favorite brow kits for natural-looking results.

Other popular Amazon Prime Day deals