The stock levels of all products included in this article have been checked at 19:27 on 8 July 2025 - all are available and list correct prices at this time. Please note, prices may change as the sale continues - we will ensure to update any changes as soon as possible
Amazon Prime Day is back, and we've been doing some serious bargain hunting. Prime Day started today, Tuesday 8th July and will run for four days until Friday 11th July - that's 96 hours of unmissable deals across our favourite categories, including home, health, fashion, beauty, and more. During Prime Day, Amazon slashes the price on hundreds of thousands of products across all categories and on top brands such as Bose, De' Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos.
- Go straight to Amazon Prime Day deals
The best Prime Day deals to shop now
- Kindle Paperwhite: was
£159.99, now £118.74 - Ninja Air Fryer: was
£99.99, now £79 - Elemis Pro-Collagen Cleansing Balm: was
£49, now £36.75 - Apple Watch Series 10:
was £399, now £295 - COSORI Air Fryer Lite: was
£99, now £69.99 - Tefal Easy Fry Dual Zone Digital Air Fryer: was
£179.99, now £131 - Shark FlexBreeze HydroGo Fan: was
£129.99now £99 - Fitflop Rally Trainers: was
£90, now £48.32 - eufy Omni C20: was
£599, now £379 - Ninja Woodfire Electric BBQ Grill & Smoker: was
£299.99,now £229
When is Amazon Prime Day 2025?
In 2025, Amazon Prime Day started on Tuesday, 8th July and will end at midnight on Friday, 11th July. This means Amazon Prime Day will run for four days - the first time in its ten-year history - giving shoppers twice as long to shop the sale.
What is Amazon Prime Day?
Amazon Prime Day is an annual global shopping event with deals on all categories of products, including fashion, beauty, home and health. It's exclusively available to Amazon Prime members.
If you don't have Prime, you can still shop the sale by signing up for a 30-day free Amazon Prime trial to take advantage of the deals without getting locked into a long-term Prime membership.
Prime members get a host of cost-saving benefits, including free One-Day Delivery and Same-Day delivery for eligible orders above £20 in the UK. And did you know that young adults aged 18 to 22 can access the same membership at half the standard price? That's £4.49 per month or £47.49 annually - handy for students starting university this September, as it includes offers on textbooks, clothing, travel, accessories, and more.
Amazon Prime Day 2025: what's new this year?
This year, Amazon is adding a new feature to Prime Day - 'Today’s Big Deals' will be curated around a different daily theme, plus each day at midnight, new limited-time offers - dubbed 'New Deal Drops' - will launch and run for a short time. This means some of the biggest Prime Day discounts will be over quickly, so you'll need to move fast to bag the best of the bargains.
Is Prime Day worth it?
Yes. I've been covering Amazon Prime Day shopping events since they started a decade ago on 15th July 2015, as a way to celebrate Prime members on Amazon's 20th birthday.
As a consumer editor and lifestyle journalist with almost 20 years of experience writing for the national press, I recognise that sales events get a lot of hype, so it can be hard to cut through all the noise and tell whether they're worth your time and attention. But I've genuinely picked up some of the best bargains during Amazon Prime Day sales over the years. From a cut-price games console that made Christmas for my kids, and huge discounts on daily household essentials like pet food, dishwasher tablets and toilet roll (yes, really...) to big savings on Amazon devices like Kindle e-readers, and some of my favourite beauty brands (Elemis and Espa, I'm looking at you...), Prime Day is an event I never miss. Who doesn't want to save money on gifts, household essentials, big ticket items, or little treats?!
I'm especially excited for Amazon Prime Day this year, because the woman&home editorial team of expert shopping writers will be here curating all the best Prime Day deals live throughout the four-day event. But - unlike elsewhere - we'll only be sharing true deals on products we genuinely know and love. If we recommend a deal, you'll know it's because we've got first-hand experience of the product and are confident that the price is good.
We’re really excited about Amazon’s own devices in this year's Prime Day sale. If you’ve been thinking about a new Kindle or an Echo, Prime Day always has some cracking deals - and we're especially keen to see what the Kindle offers look like this year. (I'm due an upgrade and the Kindle Colorsoft has caught my eye...)
So in a word, yes - whether you're starting your Christmas shopping early or just browsing in the hope of finding some unbeatable bargains, Amazon Prime Day is definitely worth your time.
Are the deals any good on Amazon Prime Day?
It's true that Amazon's prices fluctuate throughout the year, which can make it tricky to tell a great deal from a dud on Prime Day. But this year, the entire woman&home editorial team will be working around the clock during all four days of the Amazon Prime Day sale, seeking out the best prices on our favourite tried-and-tested products, and bringing you the biggest discounts we can find across all categories but especially homes, health, fashion and beauty.
What dates are Amazon Prime in October?
Amazon hasn’t yet announced an October Prime sale for 2025 but the retailer often holds a Big Deal Days event sometime during the month. This year's four-day Prime Day deals event is likely to be Amazon's biggest sale of the year.
