Indie clothing brands that are worth adding to your closet this season, as loved by fashion insiders

Get these indie clothing brands on your radar and show them some love and support

A model wearing Indie clothing brands Paper London
(Image credit: Paper London)

We love discovering new indie clothing brands. Not only does it help us shop more sustainability and support local businesses but it means we can snap up something a bit more unique too.

Whether you want to expand your capsule wardrobe or tap into some of the new fashion trends 2022 has to offer, discovering a new brand will help give your wardrobe a new lease of life.

As fashion editors, it’s our job to hunt down the best indie clothing brands before they hit the mainstream. Whether that’s brands like Zara that offer great style on a budget or hopping over the pond and investigating the best American clothing brands, there’s nothing like unearthing a shiny new label that no one else knows about.

From the best sweaters for every day to show-stopping dresses that will see you through countless summer soirees, these indie clothing brands will guarantee you won’t be dressing like everyone else. 

So if you’re bored of traipsing in the same old stores or scrolling through countless cyber shelves, we’ve edited our favorite indie clothing brands to shop now and love forever.

The best indie clothing brands as chosen by our fashion editors

1. Olive and Frank

Model wearing indie clothing brand olive and frank

(Image credit: Olive and Frank)

Created by Chloe Torpey, Olive and Frank launched in 2014 with a small collection of t-shirts. It’s since grown to stock a wider selection of clothing, including some of the comfiest and best loungewear. The female-led brand is committed to becoming a sustainable brand too. They don’t mass produce and instead avoid waste by manufacturing in small quantities and are working towards the goal of using sustainable materials across all ranges. They have a huge celeb following too with their garms spotted on the likes of Fearne Cotton and Laura Whitmore.

Fashion editor’s picks…

2. Paper London

A model wearing Indie clothing brand Paper London

(Image credit: Paper London)

You may have already seen Paper London stocked in Selfridges or Saks, proving the British clothing brand is well on the way to hitting the big time. With some serious sustainable credentials, the Paper London mantra is to “Look Good, Do Good, Feel Good”. They take time to source high-quality sustainable fabrics that are built to last so you know you’re in it for the long run when you invest in their pieces. Packed full of punchy hues and striking silhouettes, just looking at their clothes is a guaranteed endorphin-boost.

Fashion editor’s picks…

3. Sugarhill Brighton

Model wearing indie clothing brand Sugarhill Brighton

(Image credit: Sugarhill Brighton)

Based in Brighton, UK, Sugarhill Brighton is an independent womenswear brand that specializes in hand-illustrated prints drawn up in their seaside studio. Expect cute sweaters with quirky motifs and do-it-all dresses (with pockets!) featuring unique prints you won’t see anywhere else. Not only will their designs give your outfit a cheery boost but they are dedicated to helping the planet too, planting one tree for every order made. Sugarhill Brighton also gives 10% of their profits to charities, non-profit organizations, and environmental causes, making them one of the best sustainable clothing brands too.

Fashion editor’s picks…

4. The Hour

Model wearing indie clothing brand the hour

(Image credit: The Hour)

One of the best plus size clothing brands, The Hour is dedicated to creating luxury clothing that flatters the fuller figure. Its owner Nana Rasoeva created the brand after spotting a gap in the market for luxury plus size clothing that was stylish, empowering and flattered curvier frames. This has certainly been achieved with a collection brimming with polished essentials, well-cut tailoring and occasion dresses all designed using high-end fabrics and premium craftsmanship.  

Fashion editor’s picks…

5. Wyse London

Model wearing indie clothing brand Wyse London

(Image credit: Wyse London)

We’ve been big fans of Wyse London for a while now and we’re willing to share our love with you. Launched in 2014, its founder Marielle Wyse was on a one-woman mission to find some stylish knitwear that wasn’t “lacking in joy”. It’s since evolved to stock a wide range of luxury wardrobe essentials, all with an unexpected joyful twist—think rainbow hues, mood-boosting prints and high-end finishes.

Fashion editor’s picks…

6. Dilli Grey

quilted denim jacket with floral print shown on and off the model

(Image credit: Dilli Grey)

London-based label Dilli Grey is an independent ethical lifestyle brand that's spot on for boho-loving fashionistas. With a global business model that is rooted in viable, fair trade, the brand teams up with artisans across India to create beautifully made clothing and homeware items that you can love for a lifetime. 

Ultimately their clothing style is seasonless, appealing to those who love relaxed floaty dresses, feminine blouses, and statement trophy jackets, that will cheer up your wardrobe whatever the weather. While boho dresses are largely associated with the summer months, you can easily team your favorite Dilli Grey pieces with boots, tights and a chunky cardigan in the cooler months for all-year wearability. 

Fashion editor's picks...

7. RCA Public Label

model wearing black faux wrap dress with close up waist shot of stud detailing

(Image credit: RCA Public Label)

RCA Public Label is unique in its mission to make high-end luxury fashion available for plus-size women. With both an atelier service and a ready-to-wear collection, this new indie clothing brand was one of the great fashion stories to come out of the pandemic. Life-long lover of fashion Renee Cafaro has always had an eye for style and used lockdown to create her own brand. Focusing on the plus-size fashion market, Renee has sought to not only bring great clothing but really invest time and energy in fixing the ergonomic issues that many plus-size women face when it comes to buying high-quality items. 

Fashion editor's picks...

8. Lily & Lionel

cut out and model dressed in lily and lionel white pajamas with spring floral print

(Image credit: Lily & Lionel)

With a family history in the textile industry, London College of Fashion alumna, Alice, launched Lily and Lionel, in homage as it were, to her maternal grandparents. Originally a luxury scarf brand loved for their hand-drawn, vintage-inspired prints, the collection has grown to encompass ready-to-wear clothing. Delivering beautiful, printed collections from its London base, the brand still focuses on timeless style that you can love forever. 

Fashion editor picks...

9. Rae Feather

front and back shot on model of blue and white cheese cloth dress

(Image credit: Rae Feather)

This luxe resort brand was born out of Rae's love of traveling and wanting to find beautiful resort wear that was comfortable, stylish, and made from natural fabrics. Inspired by her own adventures, Rae Feather is a hub of breezy pajamas that double as daywear, soft cotton tees that are ideal for plane journeys, and eclectic accessories that will help you respin any look. 

But despite their beautiful clothing collections, it's probably their monogrammed straw basket that they're still best known for. Since the launch of the bag, the brand has added a host of woven clutches and canvas totes to their range, personalized with their signature motif and a hand-painted monogram. Regularly featuring in summer style edits, the humble woven basket tote is adored by fashion editors and style connoisseurs across the globe. 

Still championing a boho aesthetic, sustainability and ethical manufacturing remain at the heart of the brand. They work with a number of Fair Trade organizations and social enterprises that transform the lives of marginalized communities across the globe. For fashion that feels good and does good. 

Charlie is the Acting Deputy Fashion Editor across multiple women’s magazines and also a freelance fashion, beauty and lifestyle editor. 


She bagged her first magazine job in 2009 and has previously written for titles including Woman & Home, Closer and Dare. Over the years Charlie has embraced anything that was thrown at her from styling celebrities to testing out the best jeans on the high street to writing about must-have beauty buys. 


With a weakness for a printed midi dress, Charlie is on a mission to shop more sustainably and loves finding new ethical brands and second-hand buys.