Fans are in love with Holly Willoughby's affordable new M&S winter edit coat

(Image credit: Ken McKay/ITV/REX/Shutterstock)

She may be busy sunning herself in Australia, having just finished her stint presenting I'm a Celebrity, but Holly Willoughby's fans have fallen in love with her new winter range from Marks & Spencer.

In particular, it seems shoppers have gravitated towards the new winter coat from her range. The dusty pink coat is currently one of the best-sellers in her range, selling out fast!

Holly said about the cosy and fashionable coat, "We all know I love a pink coat, and this textured number is a perfect layering piece. It looks beautiful over gorgeous chunky knitwear."

Made from lightweight boucle fabric it's also a bargain, at just under £50 - selling for £49.50. The coat forms part of Holly's third edit for the Holly's Must-Have range for M&S, which includes stripy jumpers, animal prints, silky blouses and chunky heeled ankle boots.

But fans of Holly and M&S are loving the coat on social media. One commented, 'Love this coat' and another joked, 'Oh Holly, you're bankrupting me!' While another said, ‘For some reason I love this coat, I want to be a bear.’

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Some fans of the entire look will be disappointed though, as the multicoloured striped jumper from her range, which she paired the coat with, has sold out in sizes 6 - 14.

And we predict the same will happen with this super cosy teddy coat - so act quick if you want one! You can buy it here.

Holly has taken a break from presenting ITV's This Morning with fellow presenter Phillip Schofield, while she presents I'm a Celebrity...Get Me Out Of Here! She joined Declan Donnelly as a co-presenter, while Ant McPartlin takes time off from the show.

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Holly has shared various pictures, not just of her outfits, while she's been in the jungle, but also cute pictures of her and her kids.

The show, which had over 11m viewers for its finale, finished on Sunday night with Harry Redknapp, football manager and dad of Jamie Redknapp, winning the show, beating both Emily Atack and John Barrowman to be King of the jungle.

Sarah is a freelance journalist - writing about the royals and celebrities for Woman & Home, fitness and beauty for the Evening Standard and how the world of work has changed due to the pandemic for the BBC.

She also covers a variety of other subjects and loves interviewing leaders and innovators in the beauty, travel and wellness worlds for numerous UK and overseas publications.

As a journalist, she has written thousands of profile pieces - interviewing CEOs, real-life case studies and celebrities - interviewing everyone from Emma Bunton to the founder of Headspace.