GHD Platinum+ Hair Straightener review: Is the newest drop from the iconic brand better than the rest?

Beauty and intelligence wrapped up in a neat little package

GHD platinum+ styler
(Image credit: GHD)
Woman & Home Verdict

The next stage in the game for die-hard straightening addicts

Reasons to buy
  • +

    Stylish and elegant design

  • +

    Leaves hair with shiny and smooth finish

  • +

    Fast styling

  • +

    Smart adaptable heat technology

Reasons to avoid
  • -

    Upper end of price spectrum

  • -

    Plates don’t open very widely

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    Curls fall out quickly

If there’s one hair tool that has stood the test of time, it’s the GHD straightener. For nearly two decades the Leeds-born brand has been by our sides for all of our hair-styling needs with the best hair straighteners on the market. Over the years, the brand has treated us to several incarnations of its bestselling original styler, but the newest straightener is such a departure from the norm that it stopped beauty fans across the globe in their tracks.

Unimaginable technology predicts your hair’s needs to deliver a high-quality salon-like finish that lasts for days, while a unique hinge enables users to clamp hair without too much strain. Streamlined plates also make for effortless waves. An all-round beauty queen that pulls off intelligent multitasking all while adding a touch of style to any dressing table, the GHD Platinum+ is truly in a league of its own making.

While at £189 the Platinum+ will set you back a little more than its sister tools, the luxury styler is a step above the rest. Not only does it come with smart technology hitherto undreamt of by GHD loyals, but it’s a visual treat too, and is available in a range of stunning colours. On offer on the GHD website and a range of online beauty retailers, as well as a number of hair salons and high-street reliables such as John Lewis, House of Fraser and Next, the Platinum+ won’t give you any bother if you want to invest.

GHD Platinum+ Hair Straightener review

Specifications

  • Price: £189
  • Weight: 561g
  • Cord length: 2.7m swivel cord
    Warranty: Three years
  • Automatic sleep mode: After 30 minutes of inactivity
  • Voltage: Universal to ensure consistent performance across the globe

Design

With something almost provocative in its beauty, it’s the sexy siren of hair tools. Curved angles, delicate contours and a pearly matte finish draw you in, while its soft and understated clamping movement leaves you never wanting to put it down. In other words, if Jessica Rabbit was a hair tool, she’d be the Platinum+.

The clever 360º swivel cord allows for easy styling, especially when it comes to curling or waving your hair, while the rounded barrel helps things along by beautifully sitting in the contours of your hand. Uninterrupted flow from one plate to the other via a swanky wishbone hinge gives greater control over styling and there’s even a nifty little speaker that emits a chime when you turn it on and alerts you when the styler is preheated. It could become a slight inconvenience if your other half likes to sleep in later than you in the morning, but otherwise it shouldn’t cause any issues.

Perhaps the only jarring feature of the tool’s design is the distance between the two styling plates. Historically, GHD straighteners have opened up quite wide so that users can easily clamp as much hair as they desire. So on first use, it does feel a bit odd and it can take a bit of getting used to if you’re a traditional GHD user. However, the narrower opening actually allows for greater control over the styler and means you don’t have to clamp the tool shut when straightening, saving you from classic hair-straightening achy-hand syndrome.

Oh, and did we mention that it comes in a selection of gorgeous colours? Of course, there’s the simple black and silver, but there’s also a striking cobalt blue, a deep scarlet and gold version and a limited-edition powder pink shade that has been created in collaboration with breast cancer charities. We love the shimmery white shade, which feels very chic.

Technical performance

For decades now heat styling has been a guilty must-have for many of us, but the Platinum+ manages to take away some of that shame. With its predictive technology, the tool preheats to a relatively low 185ºC and adapts its power to your hair type so that it’s not exposing your locks to unnecessary surplus heat. Nifty sensors across the plates also work in the background to monitor heat hundreds of times per second, ensuring that the optimum temperature is maintained, while ultra-zone technology ensures that the entire plate retains the heat so you can get smooth and straight results in just one swipe.

This sleek look is further guaranteed by the tool’s floating plates, which stop the straightener from dragging your hair and causing breakage, while the precision milled coating leaves a glossy finish.

User experience

Contoured edges, easy movement and sleek plates make this tool a dream to use. The wide plates mean that users can fit in a good chunk of hair, which, on the whole, comes out straight in just one swipe. Thicker and frizzier hair types could maybe do with a second swipe through, but being able to work on bigger chunks at a time means that styling is still much quicker than the Platinum+’s predecessors.

Speaking of its speed, the Platinum+ preheats faster than any styler we’ve come across. Preparing itself in just seconds, the tool is tailored towards ease and efficiency. And just like all trusty GHD tools, it also has an automatic sleep mode that kicks in after 30 minutes, meaning no more mid-morning meeting anxiety attacks over whether you turned them off before leaving the house.

If you’re one who likes to vary up your style, the styler’s rounded edges also allow for straightforward curling and waving. With the help of the swivel cord, users can wrap hair around the tool to create an effortless curl. Those with thicker hair may need to perform a slower movement to get results, but try to ensure it’s still a smooth action otherwise the floating plates can leave a kink. In our experience, if you’ve pre-straightened your hair the curls are likely to drop out after a couple of hours, so if you’re after a long-lasting wavy look a dedicated tong may be a better investment when it comes to curling. But for anyone who just wants to add a little movement this styler should do the job.

Results

After years of using GHD straighteners and every time being left with a halo of fluffy ends just hours after styling, the assumption was that thick, frizz-prone hair may just be impossible to tame. But the Platinum+ has steamed in and dispelled all of those naively defeatist theories. Not only is the finish super straight and reflectively sleek, but locks feel thicker and stronger than after using previous stylers. Using the Platinum+ almost feels like stepping out of an expensive hair salon and results last for days rather than just hours – a seemingly impossible feat!

GHD Platinum+ Hair Straightener Summary

Anyone who’s been striving for a Herbal Essences finish ever since the 1990s needs the Platinum+ in their life. Its delicate plates manage to leave hair almost reflective without sacrificing on a long-lasting frizz-free look. It also reduces styling time by taking in larger sections of tresses than its predecessors.

And with a look that would be at home in any high-end salon, the Platinum+ oozes style and sophistication like no other on the market. It may be a little pricier than other GHD models, but for the unparalleled technology and enhanced results it’s definitely a must-have for any straightening fiends out there.