Simple skincare has gone eco-friendly.
The mainstream skincare brand has made a major change to reduce plastic use.
Making an effort to be sustainable is becoming more and more important.
And we all try to do our bit where we can.
But one area where it still feels like a bit of a challenge to live sustainably is when it comes to our bathroom cabinets.
But even with schemes like John Lewis’s beauty recycling initiative, there is still more that can be done when it comes to the sustainability of our everyday lotions and potions.
Well now a popular high-street skincare brand has taken a huge step towards supporting the environment with their products.
Simple skincare has launched their new recycled plastic, which will be used in all of their packaging going forward.
The move comes following the launch of the budget brand’s biodegradable makeup wipes, which are among one of the most popular beauty wipes on the market, that launched last year.
The fuss-free brand is the top-selling skincare brand in the UK, selling 17 skincare products a minute and around nine million bottles each year.
So by making the move to recycled packaging the stripped back brand will effectively stop nine million useless bottles of plastic ending up in landfill each year.
The new 100 per cent PCR (post consumer recycled) packaging will be used on a total of 13 of the brand's skincare essentials, including their facial toner, their effective eye makeup removers and their much-loved micellar water, which sells 17 bottles each minute.
“As the UK’s favourite skincare brand, it makes total sense for us to be making this move to 100% PCR bottles," saidChris Barron, Vice president of Beauty & Personal Care at Unilever UKI. "We’re always looking for new and innovative ways to reduce our impact on the environment.”
While there is still a way to go when it comes to bathroom and beauty sustainability, the major move from such an important brand is a massive breakthrough for the planet.
Well done Simple!
Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.
Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).
But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.
When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).
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