By Amy Hunt
Doing our bit for the environment is increasingly important.
And although shopping can often get a bad rep when it comes to being sustainable, with fast fashion dominating the high-street, many beauty retailers are actually taking solid steps to help customers shop more responsibly.
John Lewis & Partners are one such shop making the important move, with the launch of their brand new beauty recycling scheme.
The popular department store have teamed up with TerraCycle - who also work with The Body Shop in a similar way - to create the scheme, which means customers are now able to return their empty product bottles, for £5 off any John Lewis beauty purchase.
It's a brilliant initiative, considering the huge range of beauty brands available at the store, from Chanel to Laura Mercier and Bare Minerals.
Their new scheme, which kicked off on 14th June, is only open to members of the My John Lewis loyalty programme at the moment, and in place across just 36 of their stores.
But if the trial is successful, there's every chance it could be rolled out across the country.
At the moment, loyalty customers can bring back almost any type of container which previously held their favourite beauty product - from empty shampoo bottles to mascara tubes.
However, you won't be able to return empty nail varnish bottles, perfume bottles, and old cans of deodorant in the John Lewis beauty recycling scheme, given that they are highly flammable.
Speaking about the new scheme, Martyn White, Senior Sustainability Manager at John Lewis & Partners, explained that it's a great way for customers to recycle their old beauty products - something they may previously not have known how to get rid of responsibly.
He said, “Our customers are becoming more mindful about what they buy and what happens to products once they’ve reached the end of their first life.
"Beauty products are notoriously hard to recycle which can make it hard for customers to know what to do with them, which often means they end up being thrown in the bin.
"One of our key aims is to make 'being sustainable' as easy as possible for customers, so it doesn't have to be a difficult choice. The BeautyCycle trial will help us to do just that, enabling customers to shop and enjoy beauty products in a more sustainable way, ensuring the materials are re-used in the best way possible."
We couldn't agree more! Will you be trying the scheme out?
Shoppers say this magnesium lotion for sleep minimizes the effects of insomnia—and it's only £10
BetterYou's magnesium lotion for sleep promises to support a restful night’s sleep by naturally relaxing tired muscles. Here's why you need it, ASAP
By TI Media •
I tried the new L'Oreal pure retinol serum for a month and these are my honest thoughts
The L'Oreal pure retinol serum has been 22 years in the making, so it packs a serious anti-aging punch. But is the Revitalift worth the hype? You bet
By Fiona Embleton •
How to shave your legs—5 tips for the best results
Ready for silky-smooth skin? Start with this refresher on how to shave your legs
By Woman and Home •
This hydrating shampoo and conditioner already has a 28,000 person waitlist
Over 28k shoppers are waiting eagerly for the launch of Coco & Eve's new shampoo and conditioner
By Rylee Johnston •
Meghan Markle's favorite beauty brand just announced a rare summer sale
Skincare brand Tatcha is having a rare beauty sale featuring some of Meghan Markle's go-to products
By Rylee Johnston •
Meghan Markle's favorite drugstore mascara is under £8 for a limited time only
Meghan Markle's favorite mascara is way more affordable than you'd expect
By Caitlin Elliott •
Does sunscreen expire? We answer all your SPF questions and reveal our fave products
Wondering does sunscreen expire, if sunburn turns into a tan or what SPF actually stands for? We've got you
By Jess Beech •
The best lightweight foundation for sheer coverage and natural radiance
These are the best lightweight foundations for every skin type and budget
By Fiona McKim •