Estée Lauder launches 'innovative' new colour-matching service with their best-selling foundation

Finding foundation that perfectly matches your skin colour is one of our most tricky beauty bug-bears.

Often, a foundation can have everything going for it: great coverage, no sticky feeling - even perhaps a dose of SPF popped in there.

However, locking down a product or shade that blends seamlessly with our own skin tone is usually a far more difficult task, with some looking too pale, and others too orangey for our faces.

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But now,Estée Lauder have launched a new colour-match service, to solve all your foundation-wearing problems.

The beauty brand's best-selling cult product,Double Wear Stay-in-Place Makeup SPF10, already provides customers with over 60 different, true-colour shades.

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And now,Estée Lauder have committed to producing an even closer colour match for shoppers, with their new Custom-Match service, which aims to create the perfect shade of Double Wear for you.

The service will use 'patent-pending technology' to scan and capture all the different tones within our faces, to find and concoct the most accurate shade of the Double Wear foundation possible.

They revealed, "an Estee Lauder Beauty Advisor scans the customer's skin tone with a Custom Match device to discover their preferred shade."

Customers will receive a personalised, 45-minute session, where a tester bottle is mixed together, after the facial scan, right before their eyes.

You can then test the foundation yourself, to ensure it's perfectly matched to your skin, before taking home a 30ml bottle.

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The clever technique will apparently ensure that will beauty fans will end up with "their desired shade of Double Wear Stay-in-Place Makeup SPF10 with absolute accuracy".

The service launched at Debenhams Oxford Street on Monday 18th March. Currently, there are not any plans to extend the service across the UK.

The Double Wear foundation is one ofEstée Lauder's most popular, cult products. It's consistently a best-seller for the brand, and with good reason.

Its lightweight, waterproof formula promises 24-hour coverage, and at just £33.50, it won't break the bank either!

Amy Hunt
Amy Hunt

Amy Hunt is Life Channel Editor at, having been with the brand since 2015. She began as the magazine's features assistant before moving over to digital as a News and Features Writer, before becoming Senior Writer, and now a Channel Editor. She has worked on either women's lifestyle websites previously too—including Woman's Weekly,, Woman, and Woman's Own. In 2019, Amy won the Digital Journalist of the Year award at the AOP Awards, for her work on She is passionate about everything from books, to homes, to food and the latest news on the royal family. When she isn't editing or updating articles on cleaning, homewares, the newest home gadgets, or the latest books releases for the website, she's busy burying her nose in a gripping thriller, practising yoga, or buying new homeware of her own.