Susanna Reid overtakes Holly Willoughby as the highest paid woman on British TV

Holly Willoughby is a daytime TV favourite, but Good Morning Britain host Susanna Reid is reportedly now the highest earning woman on British TV.

The GMB presenter is thought to have signed a £1.1million per year deal with ITV to stay on Good Morning Britain.

Meanwhile, Holly is thought to earn £730,000 a year for her role on This Morning.

The Sun reports that Susanna's contract with ITV ended in November, but that she 'dug her heels in' until she finally signed a new deal this week.

A source said: "She knows she is a huge part of the show and is increasingly involved in the day-to-day decisions too, alongside her presenting role.

"Plus there is already uncertainty over who will co-anchor long term after Piers Morgan left last year, so she was definitely in a strong position.

"Bosses rate her highly and wanted to keep her, but she didn’t agree straight away. She’s certainly played a strong negotiating game and it has worked out for her."

In December 2020, Holly was named Britain's highest earning presenter.

Other highly-paid women on TV include Heart Radio's Amanda Holden, who is said to be on £700,000 a year.

Her Britain's Got Talent co-star Alesha Dixon is thought to be on £450,000, while Fiona Bruce is allegedly on £405,000.

Susanna first joined Good Morning Britain in 2014, with Piers Morgan joining the following year.

Their popular partnership helped boost ratings to reach the levels of their long time rival BBC Breakfast.

After Piers famously waked out of the show last year, Susanna was left without a permanent co-host, and has since been paired with regular presenters Ben Shephard, Kate Garraway and Ranvir Singh, plus guest hosts including Richard Madeley and Adil Ray.