For too long conversations about our vulvas - or more commonly named vaginas - have been shrouded in secrecy.
But now one website is hoping to change that, by launching an online shop celebrating everything to do with women's intimate areas.
Cult Beauty, which is most well known for selling products from some of our favourite beauty brands, has announced a new sexual pleasure and wellness section of their website, to start to break down the taboos that so strongly surround our vulvas.
The new shop houses all kinds of items, from those for our own pleasure, to ones that help us take care of our vaginas.
As well as intimate washes and sex toys such as vibrators, customers heading to the website can expect pelvic floor trainers from Elvie, and affordable supplements, all there to support the health of your private areas.
One of the rarer products on offer is a 'Moon Juice', by brand Sex Dust, which promises to re-boot your sex drive by acting as a powdered aphrodisiac.
The products range in price from £12 - £169 for the pricier items, such as the pelvic floor trainers.
But one of the nicest parts of the newly launched shop is that 10% of all profits from the section will be donated to The Lady Garden Foundation, which funds education into gynaecological cancers.
Cult Beauty co-founder and co-CEO Alexia Inge said of the launch, "We’re starting a conversation to help women close the ‘orgasm gap’, but also normalise commonplace issues so embarrassment doesn’t inhibit a better quality of life.
"We want to help The Lady Garden banish ‘The Silent Killer’ cancers by being loud about the symptoms."
Fans of the website were largely impressed with the announcement, with one writing on their Instagram, 'This is so important. Full stop.'
While another said, 'YES! Well done cult beauty 💗🌸🧘🏼♀️♀️'.
Amy Hunt is Life Channel Editor at womanandhome.com, having been with the brand since 2015. She began as the magazine's features assistant before moving over to digital as a News and Features Writer, before becoming Senior Writer, and now a Channel Editor. She has worked on either women's lifestyle websites previously too—including Woman's Weekly, Goodto.com, Woman, and Woman's Own. In 2019, Amy won the Digital Journalist of the Year award at the AOP Awards, for her work on womanandhome.com. She is passionate about everything from books, to homes, to food and the latest news on the royal family. When she isn't editing or updating articles on cleaning, homewares, the newest home gadgets, or the latest books releases for the website, she's busy burying her nose in a gripping thriller, practising yoga, or buying new homeware of her own.
-
-
Why do I have a sore vagina? 6 possible causes, and what to do about it
The experts reveal the reasons why you might be sore down there
By Miriam Habtesellasie •
-
Energy crisis—why it's happening and how you can save money this winter
The energy crisis—as we slip into the harsher winter months, experts explain how to ensure you're not hit too hard
By Aoife Hanna •
-
Why do I have a sore vagina? 6 possible causes, and what to do about it
The experts reveal the reasons why you might be sore down there
By Miriam Habtesellasie •
-
Sex therapy app, Lover, is the first of its kind to be granted approval from the FDA
Now you can get therapy for sexual issues in the palm of your hand
By Rylee Johnston •
-
How to brush your teeth properly for a whiter and healthier smile—10 tips from dental experts
Are you brushing your teeth as well as you could be? Tweaking your technique could make all the difference
By Ciara McGinley •
-
6 at-home toothache remedies ranked by how easy and effective they are
Our ratings of the best at-home toothache remedies will help you get through painful days
By Ciara McGinley •
-
Will we ever find a cure for Alzheimer's? Research points to new treatments for symptoms of the disease
The latest research into a cure for Alzheimer's provides a glimmer of hope for those with early stages of the disease
By Allie Anderson •
-
How to sleep better by making a few simple changes to your daily routine
Mastering how to sleep better can change your life—and these nine expert-approved tips will have you snoozing in no time
By Sarah Finley •
-
'Running is my therapy'—Katie Piper on mental health, half marathons and her rallying cry to non-running women everywhere
In an exclusive interview with woman&home, Katie Piper shares her inspiring journey from reluctant runner to half marathon finisher
By Emma Dooney •
-
Is your bad breath halitosis? How to recognize it and treat it yourself
We outline the causes, diagnosis, and treatment of halitosis—plus the signs your bad breath is a symptom of something serious
By Ciara McGinley •
