New KitchenAid Stand Mixer Colour Launch: wildflower purple

KitchenAid Wildflower Artisan 4.7L Stand Mixer — (Image credit: Future/KitchenAid)

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Are KitchenAid stand mixers really that good?

There's never been a more exciting time to treat yourself to a KitchenAid stand mixer. Not only have they unveiled a sophisticated 'wildflower' colourway, but it's also reduced by a whopping £180 at Amazon. Together, these two create a rare opportunity to elevate your baking set-up more than ever before.

Last year, I crowned the KitchenAid Artisan the best stand mixer of all time. I tested all the competitors rigorously and, in the end, the 4.7L Tilt Head Stand Mixer that you can see in the image above won top spot. You don't need to take my word for it. It's the mixer of choice for Kate Middleton, Nigella Lawson, and it takes pride of place as the definitive stand mixer gracing The Great British Bake Off worktops.

But that's not everything. While I was scrolling through KitchenAid's stand mixers, I spotted that KitchenAid is reduced by £180 on Amazon. With such a chunk off the price, there's no better time to invest in one of these heirlooms. Today seems to be a day for KitchenAids. And I'm tempted to get another one...

KitchenAid's new colour: wildflower

KitchenAid Wildflower Artisan 4.7L Stand Mixer on a counter with a traybake

Let's start with the new colour, because it's deliciously tempting, isn't it? The all new 'wildflower' hue is a beautifully soft, satin purple, inspired by British botanicals. KitchenAid describes it as a "satin gloss finish, [which] pairs beautifully with soft neutrals, greens (particularly sage and olive), deep charcoals and navy as well as metallic accents - think warm gold or copper."

If that's got your creative brain firing, take a look at KitchenAid's accessories: they've got bowls and attachments crafted from every material.

In essence, this is a stand mixer that offers something a little different to the classic colours. It's versatile enough to complement any kitchen and distinctive enough to stand out.

With their reputation firmly established, the brand has been setting all sorts of trends: they kicked off butter yellow with their beautiful colour of the year, launched the first stand mixer ever to have a walnut wood bowl, and now, their wildflower colourway promises to set a new trend of soft, stand-out colours.

Of course, it's not just about looks. The KitchenAid Artisan 4.7L Stand Mixer is made from sturdy die-cast metal. It comes with a 4.7L stainless-steel bowl, wire whisk, dough hook, and flat beater: everything you need, whether you’re whipping cream, kneading bread dough, or mixing up a batch of cookies.

Wattage: 300
Voltage: 220 - 240 V • Frequency: 50 / 60 Hz
Revolutions per minute (Speed 1 to 10): 58 to 220 RPM
Bowl capacity: 4.8L
Material body: Die-cast zinc
Speed control type: Hybrid electronic
Product dimensions: 36 (H) × 24 (W) × 37 (D) cm
Net weight: 11.29 kg
Cord length: 106.7 cm

From experience, I can say that the 4.7L capacity is deceptively generous. It’s large enough to whisk a dozen egg whites or make a double batch of bread dough, yet compact enough for everyday baking. I’ve used mine for everything from six biscuits to two pizzas (lazy midweek dinners included).

What are the best deals on KitchenAid Stand Mixers?

The second gift from KitchenAid today is their price reduction for Amazon Prime Day. Their best-selling, most iconic 4.8L Artisan Stand Mixer is over £180 off at Amazon, bringing the price to the lowest of the year. Furthermore, other models are sitting at under £300, which is unheard of for KitchenAid. I've selected the KitchenAid deals you won't want to miss and put them below:

Artisan 4.8L Tilt-Head

This is KitchenAid's best-seller and it's also the one that's just been launched in the brand new wildflower colourway. You get all the best KitchenAid features, form 10 versatile pre-sets and 37 colours. On Amazon, you can save £200 on the price right now. It's a deal that will be gone tomorrow, I suspect.

Read more in my full review

Classic 4.3L Tilt-Head

You can't beat a classic and this is one of the best KitchenAids around. Available in black or white, this is one of the older, more simple KitchenAids. The bowl is a little smaller, but you get to save nearly another £100 by opting for a monochrome colour on Amazon. I'd take that kind of saving. What doesn't go with a KitchenAid anyway?

Read more in my full review

Kenwood Go Stand Mixer

Dare I mention the other side of the KitchenAid vs Kenwood debate? At a price like this, absolutely. The Kenwood GO is significantly cheaper than the KitchenAid, largely because it's only got a 4L bowl. That being said, it's perfectly compact and surprisingly robust. A great option for small homes and beginners to baking.

Read more in my full review

Are KitchenAid stand mixers really that good?

The best stand mixers - KitchenAid 6.6-litre Artisan Bowl Lift Stand Mixer on the counter next to the 5.6 stand mixer, the classic, and the artisan

So, why is the KitchenAid so special? The brand first launched in 1955 and their stand mixers have graced many a famous worksurface, TV screen, and you can even see one in the London Design Museum. They're well-made, really attractive, and have baking down to a fine art.

KitchenAid’s colourful heritage is legendary, and Wildflower continues that legacy with a modern, nature-inspired twist. It’s a lovable hue for any season: feminine without being fussy, and sophisticated without losing that playful edge that makes KitchenAid so iconic.

Final thoughts on the new wildflower KitchenAid colourway

What makes this moment truly special is the discount. With £180 knocked off select KitchenAid models for a limited time and it’s one of the best prices I’ve seen in years. If you’ve been waiting for the right time to invest, this is it.

And if you’re buying as a gift, the Wildflower Artisan Tilt-Head Stand Mixer can even be engraved for a personal touch, perfect for a loved one who loves to bake (or for yourself, of course).

With its new Wildflower finish, classic craftsmanship, and unbeatable savings, KitchenAid has just given us a very good reason to fall in love all over again.

Laura is woman&home's eCommerce editor, in charge of testing, reviewing and recommending products for your home. You'll see her testing anything from damp-banishing dehumidifiers and KitchenAid's most covetable stand mixers through to the latest in Le Creuset's cast iron collection.

Previously, she was eCommerce Editor at Homes & Gardens, and has also written for Living Etc, The White Company and local publications when she was a student at Oxford University. She is also a Master Perfumer (a qualified candle snob), SCA-Certified Barista (qualified coffee snob) and part of a family who runs a pizza business (long-time pizza snob) - all of which come in handy when you're looking for the best pieces of kit to have kitchen.

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