6 beauty brands doing brilliant things during the Coronavirus pandemic

  • We earn a commission for products purchased through some links in this article.

  • This story is part of our Good News series – bringing you positive headlines every day to spread positivity during difficult times.

    In these tricky times, hearing about beauty brands doing their best to give back is the pick-me-up we all need.

    While all but essential shops have closed their doors for now, most brands are still open online, giving you the chance to make a difference with the purchases you make.

    And some brands on the market have been making charitable moves in order to make the lives of those struggling across the country amid the coronavirus outbreak just a little bit easier.

    6 charitable beauty brands doing brilliant things amid the COVID-19 outbreak


    charitable beauty brands

    Credit: Nursem

    Hand cream brand Nursem have been working hard to give back to the NHS long before Coronavirus was a part of our daily vocabulary.

    For every product sold, they donate an entire month’s worth of hand cream to a nurse or midwife.

    Formulated to combat the drying effects of repetitive handwashing (nurses wash their hands an average 55 times a day), it’s non-greasy, super-hydrating and only needs to be applied a couple of times a day to transform sore hands.

    Now, going one step further, they’ve pledged to donate an extra 10,000 hand cream products to the NHS frontline.

    To nominate a nurse to recieve the product, tag your NHS hero in a picture of you with your hands up on Instagram or Twitter, use #HandsUpForNurses and tag @nursemskincare.


    charitable beauty brands

    Credit: L’Occitane

    Having made the difficult decision to temporarily close all of their stores on Saturday 21st March, L’Occitane announced they will continue to pay all their retail associates salaries in full.

    Even better, they’ve donated 10,000 hand creams directly to NHS and HSE hospitals across the UK and Ireland.


    charitable beauty brands

    Credit: Oskia

    Swapping lab production In their factory in Monmouth Wales from skincare to hand sanitiser, Oskia are doing their bit.

    To start off, they’re only distributing the newly-made sanitiser to local care homes, before making it available to shop on their website, as well as donating hand creams to NHS hospitals.

    And if that wasn’t enough, they’ve launched a Self Care Instagram Series to help those isolating take care of their mental health.

    The stories will be uploaded everyday at 8pm and will cover everything from relaxing massage techniques to nutritional recipes. See you there!


    charitable beauty brands

    Credit: Pai

    In response to the global shortage of much-needed hand sanitiser, London-based skincare brand Pai have rallied together to create their very own in just two short weeks.

    For context, it normally takes the brand around 18 months to produce a product from start to finish.

    The initial batch was donated to local schools, nurseries and charities before it went on sale to the public.


    charitable beauty brands

    Credit: Avon

    To help combat the rising demand for hygiene products, Avon have started manufacturing a new moisturising hand gel.

    The plan is to create 600,000 units, with a proportion given to NHS staff and domestic abuse charities before making them available to the general public.

    From sales of the hand gel, Avon will also be donating £150k to nationwide domestic abuse charity Refuge, helping them to keep their front line services open during these unprecedented times.


    charitable beauty brands

    Credit: So…?

    With the nation’s poorest and most vulnerable communities struggling to get hold of basic essentials, charities like The Hygiene Bank are more important than ever.

    Delivering hygiene and personal care products to those that need them the most.

    Fragrance brand So…? are lending a helping hand, donating thousands of their So…? Pure & Clean Body Mist’s to the charity.

    Latest Stories