M&S's Mince Pie Cookie has launched and customers can’t get enough

Customers are bowled over by this festive combination

M&S Mince Pie Cookie
(Image credit: M&S)

M&S have really got us in the festive spirit this year with their new launches. From Percy Pig Mince Pies to Snow Globe Gin Liqueur, the retailer really knows how magical Christmas food and drinks can be. They've already released some sensational deals this Black Friday weekend. Now their latest food launch looks set to change the way we view seasonal sweet treats forever.

Their new Mince Pie Cookie is now available in M&S stores up and down the country. Intrigued by this Christmas combination, customers have been keen to put them to the test. 

But what exactly have they thought of them? 

Their new cookie is a mixture of delicious all-butter cookie dough filled with spiced fruits and topped with a dollop of sweet mincemeat. After all, what’s better than a soft, chewy cookie at Christmas? A mince pie one, of course. 

The retailer excitedly posted about the new cookie on Instagram this week. In their caption, M&S described it as ‘pure festive joy in glorious cookie form’. 

Priced at just 75p, they are available now from M&S’s in-store bakeries.

Despite this new launch being undeniably festive, it seems that the Mince Pie Cookie has already divided opinion. Some customers have raved about it’s soft texture and soft fruitiness. 

One commented on M&S’s post: ‘They are Delish. Can u make this all year round please?’

Whilst another cookie fan gave a delicious-sounding serving suggestion, writing: ‘Perfect served warm with clotted cream’. 

Many more spoke of how they ‘need’ to find these in their local stores. 

Even Olympic Medallist Tom Daley has also sung their praises. ‘They are incredible’, he confirmed. 

However there are some people who aren’t quite so sure what to make of this festive mash-up. Over on Facebook, M&S have received similar messages from excited mince pie fans, though there are some customers who aren’t convinced by the idea. 

One commented: ‘Now i like Mince pies and Sweet Mince Pies and i like cookies but im not too sure about this’.  

Whilst another believed they'd prefer sticking to classic flavours. They wrote: ‘I think I prefer the traditional mince pies, those look far too sweet for me’. 

Another jokingly said: ‘I don't like mince pies, I'd just nibble the cookie bit’. 

Should you try this festive flavour?

Unusual it may be, but amongst those people who have been brave enough to put the M&S Mince Pie Cookie to the test, it seems that the response has been overwhelmingly positive. And with the festive season upon us, the time for seasonal treats is well and truly here. 

After all, if you can’t treat yourself to a Mince Pie Cookie now, when can you?

Emma Shacklock
Emma Shacklock

Emma is a Senior Lifestyle Writer with five years experience working in digital publishing, ranging from book publishing to magazines. She currently looks after all things Lifestyle for Woman&Home, GoodToKnow and My Imperfect Life.

Before she joined Future Publishing, Emma graduated from the University of Warwick with a Bachelor of Arts degree in English and Comparative Literary Studies. After leaving education, she started out her publishing career in the world of books, working as a Publisher for an independent digital publisher specializing in back-list and debut commercial fiction novels. With a huge book list and a passion for bringing the best stories to the broadest audience possible, Emma filled her spare time with reading the latest best-sellers and catching up on hit adaptations.

In 2017 she joined TI Media as a fiction writing coordinator on Woman’s Weekly and Woman’s Weekly Fiction as part of the features team. From here, she used her love of books, working to bring short stories to our dedicated readers and began writing for the books pages of Woman, Woman’s Own and Woman&Home, as well as online features ranging from genre round-ups to travel pieces for womanandhome.com. 

After honing her skills, Emma branched out online in 2020 when Future gave her the opportunity to focus on digital-first. When she’s not writing about the next big lifestyle trend, she enjoys cooking, long walks and watching as many crime dramas as she can!