Today, there’s practically a plant-based alternative for anything—including your bra. Kindly, a new sustainable intimates brand, has officially released the first-ever plant-based bra in an exclusive collection through Walmart.
After three years of research, development, and testing, Kindly has produced arguably some of the best bras in the sustainable fashion industry. The bra cups are 80% plant-based, made with sustainably sourced sugarcane. For added comfort, the brand includes recycled materials like nylon and spandex to help fit your body's natural curves.
The collection is available to shop in US stores and online (opens in new tab). Choosing to partner with Walmart was essential for Kindly as the retailer looks to make sustainable shopping more affordable for everyone.
“Real sustainability does not exist without accessibility. When selecting a retail partner, Walmart was a no-brainer for us,” said Kindly CEO Yossi Nasser in a press release. “It’s important to us that Kindly is known not only for quality products, but more for creating a movement towards a more eco-friendly and attainable lifestyle for all.”
For women looking to switch up the types of bras they own, this collection features a variety of styles including the two types of bras and three bralette styles.
Now that comfort has become a top priority for most people’s wardrobes, the brand also created the bras with a “post-pandemic lifestyle in mind,” with coziness being the forefront of the design. Typically padded bras come made with underwire, which, over time, can wear down and poke through causing discomfort. These plant-based bras remove the wire altogether and instead offer a seamless and non-wired design for a softer and smoother feel.
When it comes to choosing your bra, finding the perfect fit every time is essential. In an effort to provide wider accessibility to shoppers, sizes range from 34A to 40DD and cost as little as $12, compared to the typical $50 more luxury brands retail at.
Shop Kindly's plant-based bra collection:
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