Today, there’s practically a plant-based alternative for anything—including your bra. Kindly, a new sustainable intimates brand, has officially released the first-ever plant-based bra in an exclusive collection through Walmart.
After three years of research, development, and testing, Kindly has produced arguably some of the best bras in the sustainable fashion industry. The bra cups are 80% plant-based, made with sustainably sourced sugarcane. For added comfort, the brand includes recycled materials like nylon and spandex to help fit your body's natural curves.
The collection is available to shop in US stores and online. Choosing to partner with Walmart was essential for Kindly as the retailer looks to make sustainable shopping more affordable for everyone.
“Real sustainability does not exist without accessibility. When selecting a retail partner, Walmart was a no-brainer for us,” said Kindly CEO Yossi Nasser in a press release. “It’s important to us that Kindly is known not only for quality products, but more for creating a movement towards a more eco-friendly and attainable lifestyle for all.”
For women looking to switch up the types of bras they own, this collection features a variety of styles including the two types of bras and three bralette styles.
Now that comfort has become a top priority for most people’s wardrobes, the brand also created the bras with a “post-pandemic lifestyle in mind,” with coziness being the forefront of the design. Typically padded bras come made with underwire, which, over time, can wear down and poke through causing discomfort. These plant-based bras remove the wire altogether and instead offer a seamless and non-wired design for a softer and smoother feel.
When it comes to choosing your bra, finding the perfect fit every time is essential. In an effort to provide wider accessibility to shoppers, sizes range from 34A to 40DD and cost as little as $12, compared to the typical $50 more luxury brands retail at.
Shop Kindly's plant-based bra collection:
Rylee is a U.S. news writer for woman&home and My Imperfect Life who primarily covers lifestyle, celebrity, and fashion news. At times, she also reports on beauty, royals, entertainment, health, and travel. The latest fashion and beauty trends, along with any quirky travel destinations are her favorite topics to write about.
Before coming to woman&home and My Imperfect Life, Rylee originally studied journalism at Hofstra University where she explored her interests in world politics and magazine writing. From there, she dabbled in freelance writing covering fashion and beauty e-commerce for outlets such as the TODAY show, American Spa Magazine, First for Women, and Woman’s World.
When she’s not writing articles, you can find her testing out one of the many restaurants New York City has to offer and planning her next travel destination. Her other hobbies also include hiking, ballet, yoga, and reading practically any book TikTok recommends.
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