Bella Freud is back! The iconic British designer's collection with M&S is now live - here's what I'm shopping
Launched today, the M&S X Bella Freud collection delivers sartorial charm, bold designs, and must-haves for your winter wardrobe.


From the iconic 1970 Bella Freud jumper to the beloved Fairytale of New York knit, Bella Freud's designs are instantly recognisable. Now, her signature designs are even more accessible than ever with the launch of the M&S X Bella Freud collection that's gone live today!
With the arrival of cool weather and the festive season around the corner, we're on the hunt for the best wool jumpers and, of course, wintery accessories to keep us warm and cosy. So the Bella Freud and M&S collaboration has launched at the perfect time. This collection combines soft cashmere sweaters with iconic graphic slogans, vibrant scarves, sleek pinstripe tailoring, and even some stylish printed totes—it's certain to be in everyone's M&S autumn top picks.
Bella Freud is one of the British clothing brands that's been a wardrobe go-to for some of our favourite a-listers for years, from Kate Moss to Sienna Miller. Her designs are well-known for having signature wordplay slogans, and this collection captures her brand's distinct aesthetic—playful, modern, and nostalgic—blending her style with M&S' commitment to delivering quality high street finds. With pieces designed to fit perfectly into everyone's autumn capsule wardrobe, this collaboration offers the ultimate seasonal staples. Plus this collection is way more budget-friendly, with some of her original jumpers costing over £400 elsewhere.
Shop Our M&S X Bella Freud Collection Top Picks
In a baby pink hue this cashmere jumper is great for adding some vibrancy to your autumn neutrals. Style with a pair of the best wide leg jeans and your favourite trainers for a playful stylish look. And if pink isn't your go-to it comes in a fabulous camel tone too.
When it comes to dressing for the cold weather nothing is better then wrapping up in a soft scarf, and this merino and cashmere piece is certain to keep you warm. Plus the colour is simply wonderful, and it comes in an acid yellow option if pink isn't your go-to.
Bella Freud has carved out a niche in the fashion world, well known for her rebellious yet chic designs that mix bold graphics with playful slogans and vibrant colours. Freud's brand has become a wardrobe staple for many of our favourite a-listers, and we all remember the "Ginsberg is God" jumper worn by Kate Moss in the early noughties. This collaboration, well and truly signals her return, and we couldn't wait to share it.
Not only this, but she's also started a podcast titled "Fashion Neurosis", where each week she is joined by special guests to explore the connection between fashion and identity.
Bella says in an interview with M&S , "I wanted it to be an intensification of what I do best, so I’ve chosen things that are the essence of what I feel I do well.
"It's a small collection, so I thought about what is the most flattering jacket, what’s the best jacket I make? And the best pair of trousers? So I took elements of those things that I’m familiar with making."
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Molly is a fashion writer for woman&home, whose journalistic career began with her enthusiasm for fashion. Having always been an avid writer, she has contributed to publications covering a variety of topics.
After graduating from her master's in Fashion History and Cultures, she transitioned to teaching at London College of Fashion, where she taught in fashion studies. Now, passionate about writing on the significance of fashion, she is dedicated to inspiring others through the power of dress.
Molly loves staying in the know with the latest fashion trends, and following celebrities for inspiration. Outside of work, she enjoys browsing vintage markets, reading a good novel, or trying new restaurants around London.