Announcing our 2023 woman&home hair awards winners!

Our beauty team and a panel of industry experts have tried and tested hundreds of products to narrow down the best of the best at every price point

Three models and the awards logo to show the winners of the 2023 woman&home hair awards
(Image credit: Future)

To get great hair, you need the right products and the best tools to achieve it. But with so many products out there, it can be hard to know which are actually worth your hard-earned cash - and time. That's where the 2023 woman&home hair awards comes in. 

The beauty team, alongside 13 esteemed industry experts including stylists and trichologists, have tested hundreds of products to narrow down the very best. After weeks of testing and much deliberation, we've picked our stand-out winners. 

The secret to unlocking a good hair day is using the right products for you, whether that's the best shampoo and conditioner, or investing in the best hair dryer. With these hardworking products at every price point, there's something for everyone, whether it's for poker-straight or curly hairstyles, grey or brunette. Each and every product in our list has our woman&home seal of approval and is guaranteed to make your hair healthier and styling easier. It’s all good hair days from here.


Why you can trust Woman & Home Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

  • Haircare
  • Styling
  • Hair health
  • Tools
  • Treatments
  • Special recognition

Our judging panel

The judging panel of the 2023 woman&home hair awards

(Image credit: Future)

The hard work and expert insights of our judges made the woman&home hair awards 2023 possible. This year's Judging panel included:

Session Stylist & Afro Hair Educator Jennie Roberts. Session stylist Jo Clayton. Session stylist Katie Pettigrew. Consultant Trichologist Eva Proudman. Celebrity stylist and owner of Paul Edmonds Hair & Beauty Salon Paul Edmonds. Owner of Fowler35 salon Darren Fowler. Celebrity stylist Jay Birmingham. Color Expert Katie Hale. Owner of STIL Salon Christel Barron-Hough. Owner of Hare & Bone Salons Sam Burnett. Co-owner of Brooks & Brooks Salon, Sally Brooks. Consultant Dermatologist and Hair Specialist Dr. Sharon Wong. Award-winning stylist and owner of Errol Douglas Salon, Errol Douglas MBE.

Plus the woman&home editorial team: Beauty Director Sarah Cooper-White, Senior Beauty Editor Rhiannon Derbyshire, w& Beauty Channel Editor Fiona McKim, Beauty Editor Stephanie Maylor, Beauty Editor Jess Beech, and Beauty Writer Annie Milroy.


A good set of basics is your starting point for great-looking hair.

Anti-Brass Treatment


Fudge Professional Clean Blonde Damage Rewind Shampoo | RRP: $8/£15

This purple shampoo pulls no punches – it’s highly pigmented and visibly balances brassiness.

Hydrating conditioner


Charles Worthington Moisture Seal Intensive Oil Rescue Mask | RRP: £7.99 (UK only)

Proving that you don’t have to spend a fortune on a mask, this left hair looking shiny and swishy.

Color care shampoo


Color Wow Color Security Shampoo | RRP: $24/£21.50

A brilliant sulfate-free shampoo that leaves hair feeling really clean but not stripped.

Color care conditioner


L’Oréal Professionnel Serie Expert Metal Detox Anti-Deposit Protector Mask | RRP: $48/£28

A protecting formula that reverses the effects of hard water, for cleaner color.

Hydrating shampoo


Pureology Hydrate Shampoo | RRP: $36/£23.80

This cult classic, much loved by the whole panel, cleanses hair while moisturizing.

Daily regime for any hair


Garnier Honey Treasures Strengthening Shampoo & Conditioner | RRP: $3.99/£2.40 each

A softening shine-booster that smells amazing, at a truly incredible price point.

Treatment for aging hair


Rossano Ferretti Rejuvenating Mask | RRP: $72/£60 

Treat your locks with this natural formula. It smells great and overhauls dry and thinning hair.

Customizable range


Function of Beauty Hair Products | RRP: from $27/£12

A smart concept that lets you customize your haircare with exactly what it needs, be it shine, strength, or volume.

Best color


Clairol Root Touch-Up | RRP: $7.79/£6.49

The easiest way to tint pesky greys and root regrowth without having to color your whole hair.

Cleansing for curls


AS I AM Coconut CoWash Cleansing Conditioner | RRP: $9.29/£11.99

A lovely hydrating cleanser that gently cleans the scalp and hair without drying it out.

Highly commended - cleansing for curls


Only Curls Curl Cleansing Shampoo Bar | RRP: $14.99/£12

Creamy, hydrating lather and plastic-free packaging make this a win-win.

Conditioner for curls


L’Oréal Professionnel Curl Expression Rich Hair Mask | RRP: $45/£26

An incredibly hydrating treatment that leaves curls super-soft and manageable, without feeling heavy


Whatever you want to do to your hair, these must-haves will help you achieve it.

Wave enhancer


Philip B Weightless Mega Curl Enhancer | RRP: $48/£46

Gives a lightweight hold for tight or loose waves, while moisturizing like a charm.

Curl definer


Umberto Giannini Curl Jelly Scrunching Jelly | RRP: $9.99/£8.25

Whether you have waves, curls, or coils, it defines them at an affordable price.



Living Proof Dry Volume & Texture Spray | RRP: $18/£30

Boosts volume at the root and adds texture without feeling powdery or sticky.

Ultra hold for curls


Curlsmith In-Shower Style Fixer | RRP: $27/£23

Adds definition and hold, preventing frizz, whether you air dry or diffuse. 

Smoothing and straightening


Rossano Ferretti Velluto Straightening Serum | RRP: $50/£38

For creating super-sleek, super-smooth locks with an impressively shiny finish.



Oribe Dry Texturizing Spray | RRP: $49/£45 

This is an industry leader for a reason – perfectly undone texture that never feels heavy or crispy.

High street dry shampoo


Batiste Original | RRP: $7.99/£3.25

An all-time classic – absorbs grease like no other, leaving even day-four hair looking freshly washed.

Luxury dry shampoo


Olaplex No. 4D Clean Volume Detox Dry Shampoo | RRP: $30/£28 

A truly invisible formula that’s ideal for all hair colors and types. It also strengthens locks and smells amazing.

High street heat protect


Jerome Russell Bstyled Heat Protect Sleek Primer | RRP: £6.99 (UK only)

With a weightless formula, this applies evenly, smells gorgeous, and protects hair while boosting shine.

Luxury heat protect


Hair by Sam McKnight Save The Do Blow Dry Style Starter | RRP: $34/£26

Prevents heat damage while adding a gentle hold, which will help your style last longer.



Redken One United Multi-Benefit Treatment | RRP: $28/£20 

Almost too many benefits to list – a heat protector, strengthener, detangler, shine booster, and frizz tamer.

Highly commended - multitasker


John Frieda Frizz Ease All-in-1 Original Serum | RRP: $11.99/£7.99

A true beauty classic for good reason, this adds instant sleek to the most frizz-prone, unruly hair. 

Hair health

Tackle scalp issues and hair loss with these solutions. 

Hair thickening


OGX Thick & Full + Biotin & Collagen Shampoo | RRP: $11.29/£7.49

With an excellent active ingredients list including biotin and collagen, this provides impressive volume and smells gorgeous.

Intensive treatment


Hair Rituel By Sisley Revitalizing Fortifying Serum | RRP: $225/£160

Immediately soothes an irritated scalp, improves the health of the hair to prevent thinning, and adds shine without being greasy.



Kérastase Symbiose Intensive Anti-Dandruff Cellular Night Serum | RRP: $59/£45.80

With a trichologist-approved ingredients list, this concentrated treatment helps overhaul flaky scalps.

Scalp detox


Hello Klean Clarifying Scalp Soak | RRP: $25/£26

Leave your scalp feeling squeaky clean with this refreshing tonic, ideal for removing product build-up.

Supplement for hair loss


Viviscal Hair Health Programme | RRP: from $40/£56.99 for one month's supply

A super supplement with a hardworking ingredients list, for fuller, thicker hair.

Scalp scrub


Innersense True Enlightenment Scalp Scrub | RRP: $42/£40

Soothe a sensitive scalp with this pre-cleanse scrub.

Hair loss prevention


SILKE London Hair Wrap | RRP: $65/£50

Good for protecting afro hair, this prevents frizz and breakage while you snooze.


If it’s time to upgrade, invest in the best.

Innovation for hair health


Manta Pulse | RRP: $85/£70

With the touch of a button, magnetic pulsations massage your scalp to improve blood flow, as well as detangle knots without damaging delicate hair. 

Make waves


Revamp Progloss 2-in-1 Beach & Volume Waver | RRP: £89.99 (UK only)

For boho-style beachy waves that last, this easy-to-use gadget is just the ticket.



SWAY Professional Paddle Brush | RRP: $16.71/£14.99 

Whether you have extensions or not, this natural bristle brush gently yet quickly detangles without the ouch factor.

Create curls


Beauty Works Professional Styler | RRP: $79/£70

From soft waves to curls, the extra-long barrel on this stylish ceramic curling wand makes it easier to style medium to long hair.

Hair dryer for smoothing


mdlondon BLOW Hairdryer | RRP: £195 (UK only)

This small but mighty dryer packs a real punch when blow-drying. It dries hair swiftly, and the two different nozzles allow for controlled styling.

Innovation for styling


ghd Duet Style 2-in-1 Hot Air Styler | RRP: $399/£379.99

A clever multipurpose tool that dries and straightens at the same time. It can also be used as a regular straightener when your hair needs a dose of shine and smoothing.

Hairdryer for curls and waves


Bellissima Creativity 4 You Hairdryer | RRP: £149.99 (UK only)

A fantastic range of styling attachments to dry curls without frizz, and keep waves and curls bouncy and shiny.

Styling brush


Kent Brushes AirHedz 48mm Ceramic Round Brush | RRP: £12 (UK only)

Achieve a salon-style blow-dry with this versatile brush, ideal for styling short to medium-length styles.



Dyson Corrale Straightener | RRP: $499.99/£399.99

If a straightener is your desert island must-have, this luxe tool is the ultimate for super-smooth hair without damage.



Shark FlexStyle 5-in-1 Air Styler and Hairdryer | RRP: $299.99/£279.99

Offering five ways to style hair without heat damage – curl, straighten, volumize, smooth, define – this is a brilliant multipurpose tool for any hair type.


SOS solutions for all of all your hair woes.



It’s a 10 Haircare Miracle Hair Mask | RRP: $36/£31

The formula is silky, and we love the flip-up lid, as it’s easier to open than a twist cap in the shower.

Highly commended for repair


Bondi Boost Miracle Hair Mask | RRP: $27.99/£27.99

A hydrating but lightweight treatment from a new Australian brand.

Glossing Treatment


R+Co Gemstone Glossing Treatment | RRP: $38/£34

Rejuvenate dull hair with this shine shot to protect color.

Hair oil


ALFAPARF Milano Semi Di Lino Cristalli Liquidi | RRP: $20/£18.90

We particularly loved the scent of this oil, which left locks looking shiny and glossy.

Luxury hair oil


Guerlain Abeille Royale Scalp & Hair Serum | RRP: $140/£115

Incredibly luxurious with beautiful packaging, this improves scalp health while boosting shine and smoothness.

Frizz Fighter


Sebastian Professional Dark Oil | RRP: $30.25/£35.25

Swap frizz for a smooth finish and a mirror-like shine that doesn’t feel heavy or greasy.

Instant hydrator


L’Oréal Paris Elvive Hydra Hyaluronic 8 Second Wonder Water | RRP: $10.99/£11.99

This innovation will be like nothing you’ve tried before – a water formula infused with hyaluronic acid to overhaul dry hair in just eight seconds.

Bond builder


Uberliss Bond Healing Leave-in Spray | RRP: $29.99/£19.95 

An affordable way of repairing hair bonds in a handy, easy-to-use spray formula.

Highly commended bond builder


Wella Deluxe Frizz-Control & Styling Repair Cream | RRP: £5.99 (UK only)

A bargain that makes a difference to frazzled, dry locks, and seals split ends temporarily.



Philip Kingsley Elasticizer | RRP: $31/£35

A global bestseller for a reason - it helps strengthen weak ends for healthier hair.



K18 Leave-in Molecular Repair Hair Mask | RRP: $75/£55

This impressive treatment noticeably overhauls damage after one use.

Highly commended leave-in


Batiste Leave-In Dry Conditioner | RRP: £4.59 (UK only)

The accompaniment to its dry shampoo, this revives frazzled ends for a freshly washed look.

Special recognition

Brands doing great things we think you should know about

Natural & sulphate-free


L’Occitane Intensive Repair Solid Shampoo | RRP: $18/£10.50

Made with 99% biodegradable ingredients and plastic-free packaging, this foaming bar leaves hair clean and shiny.

Vegan brand


Hair Proud range | RRP: from $7.94/£7.95

This cruelty-free range boasts shampoos and conditioners to masks and treatments that are not only lovely to use, but are 100% vegan and PETA-approved.

Sustainable brand


Faith In Nature Shampoo Bar | RRP: £7 (UK only)

With sustainability at its heart, Faith In Nature uses the best-quality natural ingredients and a choice of zero-waste, 100% recycled, and recyclable packaging and refillable options. One brand to show off in your bathroom.

Kids & teens' haircare


Vosene Kids 3-in-1 Shampoo and Conditioning Defence Spray | RRP: $3/£2 each

Keep kids’ hair clean, detangled and head lice-free with this duo that contains natural lice repellents, plus tea tree and lemon eucalyptus oils.

Main image photography: Iulia David.

Hair: Jo Clayton, Make-up: James Butterfield. 

Art Direction: Sarah Cooper-White and Rhiannon Derbyshire. 

Styling: Charlie Bell.

Models: Kate Groombridge, Carol Royd, and Vicky Boateng at MOT Models

Rhiannon Derbyshire
Senior Beauty Editor

Rhiannon Derbyshire is the Senior Beauty Editor for Woman & Home and other publications. 

She started interning for glossy magazines while working alongside her Fashion Journalism degree. There, she was lured to the beauty desk, seduced by matte lipsticks, posh shampoos, and every skincare product imaginable. 10+ years into her career, she can confidently tell you why the best mascaras are always high street, and why SPF is a non-negotiable all year round. Ask her about her curly hair routine, skincare minimalism, and how to find the exact right red lipstick