Virtual shopping is the safest option in 2020, but there is a big part of us that misses wandering through beauty halls in our favourite department stores, chatting gift ideas and trying out the latest makeup and skincare launches.
But while Covid-19 may have robbed many of us of our annual Christmas shopping trip, that's not to say that 2020 hasn't served up some brilliant alternatives.
Estée Lauder have revealed that there's been a huge rise in the popularity of their online services, particularly the live chat and 1-2-1 virtual consultations. And that's not the only brilliant virtual service that's on offer over the festive season.
Estée Lauder are one of the most iconic brands when it comes to cult products. Their Advanced Night Repair range is legendary, while Estée Lauder's Double Wear foundation frequently tops the bestselling foundation list.
Another service we love is the chance to have the brand's iconic Advanced Night Repair serum personalised with the lucky gift receiver's initials. The best news is that can be done absolutely free!
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What virtual services are Estée Lauder offering?
It's not just consultations that are on offer virtually. Below are the free services you can take advantage of over the festive season with Estée Lauder.
1-2-1 virtual consultations
An Estée Artist is on hand online for expert gifting advice, skincare consultations and mini makeup lessons
If you need a question answered super-quickly at the click of a button, a team of Estée beauty experts are on hand to answer all of your beauty questions.
This service has surged in popularity with a +204% increase in customer usage last month vs October, according to the brand.
Fancy taking part in a skincare challenge? Liv, the Estée Lauder Beauty Bot, is here to help with a 7-night skincare challenge for those who need help with a night time routine - and all you need to do is send a text!
To take part, you just need to add +447480788335 to your contacts as 'Liv at Estée Lauder' and type 'Hi' to begin.
Now available on Advanced Night Repair so you can treat an Estée Lauder fan to a real treat this Christmas.
You can see a list of full services and how to book here: https://www.esteelauder.co.uk/virtual-beauty-services
We're hoping you still manage to find some magic during the festive season...
Lauren is deputy editor at woman&home.com in the UK and became a journalist mainly because she enjoys being nosy. With a background in features journalism, Lauren has worked on the woman&home brand for four years. Before woman&home Lauren worked across a variety of women's lifestyle titles, including GoodTo, Woman's Own, and Woman magazine. After starting out working for a local paper in Yorkshire, her journalism career took her to Bristol where she hunted out stories for national papers and magazines at Medavia news agency, before landing a job in London working as a lifestyle assistant.
Lauren loves helping people share their stories, bringing experiences to life online, honing her interview techniques with everyone from authors to celebrities, headteachers to local heroes. As well as having a good nose for a story, Lauren has a passion for the English language and years of experience optimizing digital content to reach the widest audience possible. During her time at w&h, Lauren has worked on big brand campaigns like the Amazing Women Awards and assisted in developing w&h expert-approved Buyer's Guides—the place to go if you're looking to splash out on an important purchase and want some trusted advice. In addition to her journalism career, Lauren also has a background in copywriting for prestigious brands such as Inhabit Hotel, eco-development K'in in Tulum, social enterprise The Goldfinger Factory and leading London architect Holland Harvey, using language in all its glorious forms, from detailed guidebooks to snappy social content.
A big fan of adventure, Lauren is also a keen travel writer and loves sharing tips on where to find the best places to eat, drink, and be merry off the beaten track. Lauren has written a series of travel guides for London hotels and loves sharing her insights into a destination's cultural and culinary offerings. If you need a recommendation on any UK destination, she's more than happy to help. At the weekend, you'll usually find her hanging out with her pet cat (or anyone else's pet she can get her hands on), escaping to the countryside, or devouring a good book.
Follow her adventures @laurenkatehughes
LinkedIn: Lauren Kate Hughes
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